"Legends of India" was unveiled by the Ghazal-maestro Jagjit Singh
At an event held in Mumbai today, Nokia Nseries, the premium multimedia
sub-brand from Nokia, joined hands with Indian Music Industry (IMI) to
announce "Legends of India".
"Legends of India" was unveiled
by the Ghazal-maestro Jagjit Singh in presence of representatives from
the IMI, Universal Music Group, Sony Music India, SaReGaMa India, and
Tips Music.
Inaugurating "Legends of India", Jagjit
Singh, said, "I am glad to be a part of this initiative undertaken by
Nokia Nseries and the IMI and wish them the very best in their endeavor
towards supporting the music industry."
Nokia said that
"Legends of India" is a new music offering that is going to come
preloaded into the Nokia Nseries music devices, including Nokia N91,
N73, and N70.
Under this new music offering, 100 evergreen
songs from the best of the Indian music will be preloaded on to the
Nseries devices. Besides, the songs of over ten music luminaries across
genres ranging from popular film music, devotional, ghazals to remixes
will be Digital Rights Management (DRM) protected and will enhance
consumers' mobile music experience.
Talking about the new
offering for the Nokia Nseries users, Vineet Taneja, Business Director
- Multimedia, Nokia India, said, "The Legends of India offering is a
path-breaking initiative that is going to redefine the way consumers
enjoy music in this country. It will make our newly-launched Nokia
Nseries music edition proposition even stronger since it will enable us
to deliver a premium music experience to our consumers."
"Music
forms a core part of Nokia Nseries value proposition and consumers can
now listen to their favourite artists 'On-the-Go' anytime, anywhere at
the click of a button. We are confident that our new initiative will
contribute towards promoting the music ecosystem at large and help the
IMI to regularize the distribution of legal music content. This is just
a small step in the big leap we are trying to take," added Taneja.
Some
of the memorable tracks that will be available as a part of this
offering include songs by leading music artists like Jagjit Singh, Lata
Mangeshkar, Asha Bhonsle, A R Rahman, Manna Dey, Kishore Kumar, Ghulam
Ali, Mohd. Rafi, Geeta Dutt, S D Burman, R D Burman, Sonu Nigam, Alka
Yagnik, amongst others.
Moreover, the songs can be unlocked
using a code available on the scratch card that will be pre-bundled
with the Nokia Nseries music edition sales boxes.
Speaking on
the occasion, Subroto Chatopadhyay, Chairman, IMI, said, "We are
pleased to partner with Nokia Nseries and would like to thank them for
coming forward with this value proposition for the IMI."
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