There use to be a time, when there were no big audio release functions, audio hits the stands silently. But some how fans get to know abt the audio release details. At the same time there use to be a lot of excitement while grabbing a copy of the audio b'coz it is only at that instant we get to know how many songs or who is singing and other such details. And then breaking the seal and listening to the songs 1 by 1, is a great experience. It is a well known fact that it was ARR who initiated the audio boom in tamil industry. And others started capitalizing it. We can say 90s was a golden ers for tamil audio industry, especially 98-99 when all MDs were at top form (ARR had nearly 8 tamil releases that season). I sure all audio buyers of 90s would have felt the same excitement. Now, though we have hi-tech facilities, we don't have the same old excitement. Songs gets leaked b4 release, pirated audios and mp3 hits the stands. Poor audio investers, they find is difficult even to take back their money. But even at these hard conditions Rajini's movie or it's audio maintained those sort of excitement. But in the case of Sivaji, the excitment is only going to be half. B'coz half of the album is out already. But still I am pining up hopes for the other half and also expecting some more programming in the leaked songs. But what ever be the case, we don't get to feel the some old excitement that use exist in mid 90s.
