Applications Invited for 3 (Three) posts of CEOs for 3 Producer Companies
in Assam.
Backdrop: The economy of Assam continues to be predominantly
agrarian. Agricultural markets in Assam are under-developed. Farmers sell to
the nearest dealer/buyers, mostly immediately after harvesting when the
price is at the lowest, instead of trying to find the best market for their
products. Geographical isolation, weak transportation and communication
systems, poor marketing facilities, poor or non-existent market intelligence
(e.g., information on price and place to sell) are some of the principal
marketing-related problems.
Silver Lining: A casual glance at the Statistics on the Agriculture Sector
provided by the Directorate of Economics and Statistics,
Assam http://ecostatassam.nic.in/ does
throw in some surprise observations. Did you know that Cachar, Hailakandi
and Karimganj are suited better for Winter Rice whereas Kamrup (R),
Barpeta and Nagaon have stupendous records for Summer Rice? Wheat
production is superb in Bongagaon and Kamrup (R). Sonitpur can produce
Grams with good productivity levels. Goalpara, Bongaigaon and Nagaon can
produce a lot of Jute. Karbi Anglong and N C Hills produce Cotton. Nagaon,
Barpeta and Kokrajhar produce a lot of Mustard and Rape Seed. Darrang
and Barpeta produce Potatoes in huge quantities. Nagaon, Golaghat and
Karbi Anglong produce a lot of Sugarcane. This list will go on and on. Has
anyone delve into the enormous potential the Agriculture Sector can offer?
The Solution: In a ‘Producer Company’, only persons engaged in an activity
connected with, or related to, primary produce can participate in the
ownership. The members have necessarily to be ‘primary producers’.Primary
produce has been defined as a produce of farmers arising from agriculture
including animal husbandry, horticulture, floriculture,
pisciculture, viticulture, forestry, forest products, re-vegetation, bee
raising and farming plantation products: produce of persons engaged in
handloom, handicraft and other cottage industries: by – products of such
products; and products arising out of ancillary industries.
Formation of a Producer Company: Any ten or more individuals, each of them
being a producer, that is, any person engaged in any activity connected with
primary produce, any two or more producer institutions, that is, producer
companies or any other institution having only producers or producer
companies as its members or a combination of ten or more individuals and
producer institutions, can get incorporated as a producer company.
Members’ equity cannot be publicly traded but only transferred.
The Plan: Numerous places in Assam, as mentioned above, have special land
composition, environment, weather conditions etc conducive to the prosperity
in a specialised and concentrated farming. For eg, in Sorbhog in Barpeta
district, there is an abundance of Milk and milk-based products to the tune
that domestic consumption is shown as more than 3 litres! All of us would
agree that these 3 litres are being forced as domestic consumption, as these
remain unsold at normal rates. The Plan in Sorbhog is to form a PRODUCER
COMPANY of Milk Producers and appoint a CEO of the company from the
corporate Sector who would professionally manage the company. The CEO would
have to build up a strong network for the products of the Producer Company.
On one hand, he has to deal with the producers/farmers in the villages and
on the other hand he should represent the company in National and
International platforms for marketing and negotiations.
The Requirement: There is a forward looking group of Individuals proposing
to start 3 Producer Companies in the near future in Assam and is looking for
Passionate Assamese Professionals who are looking forward towards spending a
year or two in the villages of Assam, taking a brief sabbatical from their
overloaded work-life. Education or Degrees would not matter as much as
passion for giving back to the society in Assam would. The CEOs can reshape
the future of more than thousand families each in Assam and may continue to
serve as the CEO even after the agreed period or service (1 or 2 years) is
over. The CEO would be a salaried individual of the Producer Company.
Successful Examples of Producer Companies: Please Click on this link to
know more: www.pradan.net
Manual for Producer Companies: http://www.asaindia.org/PDFs/MPC_I.pdf
How to Apply: Anyone willing to spend a year or two in the villages of
Assam, bringing life to the vision and mission of a Producer Company, most
importantly bringing about a lasting change in Assam, please send in your
application with your profile to satyakam.du...@gmail.com
“Be the Change you want to see in this World” – Mahatma Gandhi.
___
assam mailing list
assam@assamnet.org
http://assamnet.org/mailman/listinfo/assam_assamnet.org
