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Newsletter
Highlights this Week
Businesses Beware: The World Is Not Flat
"Blank" Inside: Branding Ingredients
What Do You Think? Has Managerial Capitalism Peaked?
Working paper: Mental Accounting and Small Windfalls: Evidence from an
Online Grocer
Working paper: Shamed and Able: How Firms Respond to Information Disclosure
Working paper: Harnessing Our Inner Angels and Demons
First Look: New Research by HBS Faculty
============================== New on the Site Businesses Beware: The World
Is Not Flat http://hbswk.hbs.edu/item/5719.html
With apologies to Thomas Friedman, managers who believe the hype of a flat
world do so at their own risk, says HBS professor Pankaj Ghemawat. National
borders still matter a lot for business strategists. While identifying
similarities from one place to the next is essential, effective cross-border
strategies will take careful stock of differences as well.
"Blank" Inside: Branding Ingredients http://hbswk.hbs.edu/item/5796.html
When Intel launched the Intel Inside campaign in the 1990s, many marketers
thought the chip giant was nuts. Who cared about the microprocessor inside
their PC? Turns out Intel created a branding sensation and raised awareness of
the importance of ingredient branding, says professor John Quelch.
What Do You Think? Has Managerial Capitalism Peaked?
http://hbswk.hbs.edu/item/5794.html
Online forum OPEN until Wednesday, October 24. Headlines remind us that the
fruits of corporate success are increasingly steered to business leaders,
corporate insiders, and financial intermediaries, says HBS professor Jim
Heskett. But there may be a couple of good antidotes on the table. Is change
coming? What do you think?
Working paper: Mental Accounting and Small Windfalls: Evidence from an Online
Grocer http://hbswk.hbs.edu/item/5792.html
Download the PDF. In the course of daily life, people occasionally receive
small windfalls: a gift certificate for $5 off a meal, for example. According
to standard economic theory, these types of small windfalls should have no
noticeable effect on spending decisions. However, if you have ever been the
recipient of a small windfall, you may remember thinking about buying items you
might not have otherwise purchased. This kind of behavior can be interpreted as
an example of "mental accounting" as theorized by economists Richard H. Thaler
and Hersh M. Shefrin. This paper presents evidence supporting some of the
implications of a theory of mental accounting in the domain of online grocery
shopping.
Working paper: Shamed and Able: How Firms Respond to Information Disclosure
http://hbswk.hbs.edu/item/5793.html
Download the PDF. Do third-party environmental ratings help persuade a company
to improve its environmental performance? This paper, by HBS professor Michael
Toffel and Aaron K. Chatterji of Dukes Fuqua School of Business, concludes
that firms are particularly likely to respond to such ratings when the ratings
threaten their legitimacy and when they face relatively low cost improvement
opportunities.
Working paper: Harnessing Our Inner Angels and Demons: What We Have Learned
About Want/Should Conflicts and How That Knowledge Can Help Us Reduce
Short-Sighted Decision Making http://hbswk.hbs.edu/item/5787.html
Download the PDF. Many of the most important problems facing the world today
are exacerbated by myopic decision-making. Examples include climate change,
under-saving for retirement, and obesity. People struggle to choose between
doing what they want to do and what they should do. This paper synthesizes 15
years of empirical explorations of this "want/should" conflict and discusses
the most important applications of this work.
First Look: New Research by HBS Faculty http://hbswk.hbs.edu/item/5795.html
This week: Breakthrough medical treatments battle the health care system
Prepping a city for the Olympic Games
A record company improvises launch
strategies.
Most Popular Stories Dealing with the 'Irrational' Negotiator
http://hbswk.hbs.edu/item/5721.html
Encouraging Dissent in Decision-Making http://hbswk.hbs.edu/item/5746.html
Management Education's Unanswered Questions
http://hbswk.hbs.edu/item/5735.html
Sharpening Your Skills: Negotiation http://hbswk.hbs.edu/item/5778.html
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
http://hbswk.hbs.edu/item/5792.html
Best of Faculty Q&As How Europe Wrote the Rules of Global Finance
http://hbswk.hbs.edu/item/5475.html
Professor Rawi Abdelal discusses implications and the historical roles of
Europe and the United States in promoting the flow of capital across national
borders.
Elsewhere at Harvard Business School 8th Annual HBS Health Industry
Conference http://www.hbshealthconference.org
HBS Health Industry Alumni Association
November 24, 2007
Making Corporate Boards More Effective
http://www.exed.hbs.edu/redirects/mcb_wk/index.html
HBS Executive Education Program
November 47, 2007
Achieving Breakthrough Service: Leveraging Employee and Customer Satisfaction
for Profit and Growth http://www.exed.hbs.edu/redirects/abs_wk/index.html
HBS Executive Education Program
November 1116, 2007
Effective Strategies for Media Companies: Navigating the New World
http://www.exed.hbs.edu/redirects/med_wk/index.html
HBS Executive Education Program
November 28, 2007December 1, 2007
Governing for Nonprofit Excellence: Critical Issues for Board Leadership
http://www.exed.hbs.edu/redirects/gne_wk/index.html
HBS Executive Education Program
December 25, 2007
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