The Yes men labs did it again. 

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----- Forwarded Message -----

From: "The Yes Lab" <mail...@yeslab.org> 
Sent: Thursday, 19 April, 2012 3:26:14 PM 
Subject: Bank of America still not yours... yet. 


April 19, 2012 
FOR IMMEDIATE RELEASE 
ON-THE-BRINK BANK STILL NOT YOURS (YET) 
Dow Jones posts fake release for two hours; bank gets fake website blacklisted, 
briefly 
Contact: b...@yeslab.org 
Bank of America executives, investors, and opponents alike reacted with 
surprise to yesterday's news —posted for two hours on Dow Jones Newswire and 
elsewhere—that the mammoth financial institution, realizing it was heading for 
a taxpayer bailout, was asking Americans to start thinking about what they'll 
do with the bank once they own it, and to start advertising that vision too. 
The news, of course, was a hoax. 
The fake YourBofA.com website was quickly, but temporarily, blacklisted by 
Google as a potential "phishing scam," despite the site containing no forms, 
spyware, or other characteristics of a site engaging in phishing. Firefox and 
Google Chrome users who tried to load YourBofA.com were warned that the site 
may be "dangerous," while some individuals with Gmail accounts reported that 
emails containing the URL were bounced back or not delivered. An investigation 
by Raw Story concluded that "It's likely that Bank of America reported the site 
to Google as a phishing scam." Shortly after the article's publication—and with 
the help of thousands of volunteers complaining to Google—the website was taken 
off the blacklist. 
Today's reports of slumping profits make the fake site all the more timely. 
"This site is a forum for people to imagine what they could do with this bank," 
said Jane O'Heely of the Yes Lab, one of the site's creators. "The ideas we've 
gotten already show we all know as much as bankers about how a bank ought to be 
run—and actually, a good deal more." 
"A bank doesn't have to be something that charges you fees, invests your money 
in things you abhor, destroys poor communities with predatory lending, and then 
threatens to take down the global economy if you don't agree to bail it out," 
said Logan Price, who helped create BreakUpBofA.com . "Thinking of alternatives 
to this nightmare is not rocket science." 

The hoax was perpetrated by means of a fake press release ; it was followed two 
hours later with a fake angry retort , so that no journalist would be fooled 
for very long. "We wanted to get people thinking about how they'd run banking 
differently, not to really fool anyone," noted O'Heely. "The whole fake release 
thing was just a way to publicize it and get people posting ideas and ads ." 
"Any response by Bank of America would just help spread the word, and they seem 
to know that," added O'Heely. When Bank of America got Google to blacklist the 
website as "phishing" (which it was not), the Yes Lab mobilized 4000 volunteers 
to complain, which quickly worked to de-list the site and give this press 
release a small extra hook. 
The website's centerpiece is an open call to American taxpayers to begin 
considering what they will do after a bailout, when they'll have a chance to 
become the company’s majority owners. The "bank" also asks the public to 
advertise their visions with a tool for generating web banners—images that 
could give Bank of America a very real "google problem" not unlike Chevron's . 
The site also includes a letter from CEO Brian Moynihan that admits to the 
bank's many failings —short-sighted investment decisions and the massive 
accumulation of le gal liabilities, causing plummeting share prices and 
inexorably pushing the company towards a public bailout. 
The YourBofA.com website was a collaboration between the Yes Lab , Rainforest 
Action Network , and New Bottom Line . A number of folks within Occupy Wall 
Street's Alternative Banking working group also helped with the site. Like 
other Yes Lab websites, this one is hosted by May First / People Link . 
The website comes at a time of rampant distrust of big banks. Even top Federal 
Government regulators have recently called for the end of "too big to fail." As 
Harvey Rosenblum, the head of the Dallas Fed’s research department, recently 
wrote : "Many of the biggest banks have sputtered, their balance sheets still 
clogged with toxic assets accumulated in the boom years... creating a residue 
of distrust for the government, the banking system, the Fed and capitalism 
itself." 
"Most Americans, and even some regulators, see what's wrong with the state of 
our banking system," said Price. "We have a real opportunity to safely and 
proactively push this company towards managed bankruptcy and create smaller , 
more responsive financial institutions that help American communities rather 
than harm them." 
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