Dear Friends In Hindu mythology, Bhasmasura was demon who, after praying to Lord Shiva received a boon that anyone whose head he touched with his hand would immediately turn into ashes (bhasma). Shiva granted this request, but Bhasmasura, the ungrateful demon that he was attempted to touch the head of Shiva with his hand. Shiva fled and somehow managed to reach Lord Vishny for help.
Lord Vishnu took up the disguise of Mohini, beautiful dancer, and appeared in front of Bhasmasura. Mohini was so exceedingly beautiful that Bhasmasura immediately fell in love with her. Bhasmasura asked Mohini to marry him. She told him that she was very fond of dancing, and would marry him only if he could match her moves identically. Bhasmasura agreed and they started dancing. Bhasmasura matched the disguised VIshnu's move for move. Smartly then, Mohini struck a pose where her hand was placed on top of her own head. As Bhasmasura imitated her, he was tricked into touching his own head and immediately turned into ashes. So, how is a mythological story connected to a common man like you and me? Think about Bhasmasura as the equally deadly, money burning inflation. Like Shiva who granted the boon to Bhasmasura, who gives inflation the power to rise? You and me! Inflation is the result of more money choosing fewer goods leading to a demand and supply disparity. All of us, with our new age salaries are spending more than ever, leading to a rise in prices and thus a rise in inflation. This inflation eats away our purchasing power. So, all that you can buy for Rs.10,000/- today will cost more tomorrow. Inflation eats away a major part of returns that your investment generates. So if your Fixed Deposits (FD) gives a return of 8% and the rate of inflation is 8% you are actually earning nothing on your investment. Then, how can we defeat this Bhasmasura named Inflation? Shiva turned to Vishnu for help, whom we do we turn to for safety? Vishnu is our case in equity/stocks of the same companies that make these goods that we are buying. Let us see how, Say, you love the soaps manufactured by a particular company and so does everyone else you know. The more people buy that soap, the higher the profits for that company. These profits the company shares in the form of dividend. By buying even a single share of the company, you can take home a part of this profit. Look at a bank, if it is offering good rates for lending and deposits and more and more people are flocking to it, chances are that it might generate handsome profits. Buying shares of this bank will ensure a share in profits for you by means of dividend. Inflation currently stands at around 8% (March 2011 inflation forecast as per RBI is 8%) whereas equities have typically given 18-20% returns in the long term. Even if you take inflation at 6%, 20 years from now something that cost Rs.10,000/- today will cost Rs.32,071/-. If you invest the same Rs.10,000/- in a fixed deposit at 8% 20 years from now it will be Rs.46,610/-. Wait, before you run to the bank, just hold on for a minute while we deduct taxes from those returns. If you fall in the highest tax bracket of 30%, the figure of Rs.46.610/- shrinks to Rs.29,736/- less than what inflation did to prices. So while you thought you will beat inflation, in reality you loose your capital. Now, if you choose to invest this Rs.10,000/- in equities today, 20 years from now that money could turn to Rs.1.63 lakh, even at a conservative 15% return. Very few investment options have the capacity to generate such inflation crushing returns. And this is the Mohini avtar that will help you kill the Bhasmasura of Inflation Courtesy :- The Ecomonic Times With Best Regards SHENOY INVESTMENT AND FINANCIAL CONSULTANTS PRIVATE LIMITED 11-A, KASHI NIKETAN, 2ND ROAD, CHEMBUR, MUMBAI - 400 071 TEL : 6797 3433 / 2521 2111 EMAIL : shifc...@gmail.com shifc...@mtnl.net.in Dealing in Mutual Funds, General & Life Insurance Products, Post Office Schemes, Fixed Deposits, I.P.Os., and Capital Gains Bonds -- You received this message because you are subscribed to the Google Groups "BETTER PERSONALITY GROUP" group. To post to this group, send email to better_personality@googlegroups.com. To unsubscribe from this group, send email to better_personality+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/better_personality?hl=en.