Dear Friends

In Hindu mythology, Bhasmasura was demon who, after praying to Lord Shiva 
received a boon that anyone whose head he touched with his hand would 
immediately turn into ashes (bhasma). Shiva granted this request, but 
Bhasmasura, the ungrateful demon that he was attempted to touch the head of 
Shiva with his hand. Shiva fled and somehow managed to reach Lord Vishny for 
help.

Lord Vishnu took up the disguise of Mohini, beautiful dancer, and appeared in 
front of Bhasmasura. Mohini was so exceedingly beautiful that Bhasmasura 
immediately fell in love with her. Bhasmasura asked Mohini to marry him. She 
told him that she was very fond of dancing, and would marry him only if he 
could match her moves identically. Bhasmasura agreed and they started dancing. 
Bhasmasura matched the disguised VIshnu's move for move. Smartly then, Mohini 
struck a pose where her hand was placed on top of her own head. As Bhasmasura 
imitated her, he was tricked into touching his own head and immediately turned 
into ashes.

So, how is a mythological story connected to a common man like you and me? 
Think about Bhasmasura as the equally deadly, money burning inflation. Like 
Shiva who granted the boon to Bhasmasura, who gives inflation the power to 
rise? You and me! Inflation is the result of more money choosing fewer goods 
leading to a demand and supply disparity. All of us, with our new age salaries 
are spending more than ever, leading to a rise in prices and thus a rise in 
inflation.

This inflation eats away our purchasing power. So, all that you can buy for 
Rs.10,000/- today will cost more tomorrow. Inflation eats away a major part of 
returns that your investment generates. So if your Fixed Deposits (FD) gives a 
return of 8% and the rate of inflation is 8% you are actually earning nothing 
on your investment. Then, how can we defeat this Bhasmasura named Inflation?

Shiva turned to Vishnu for help, whom we do we turn to for safety? Vishnu is 
our case in equity/stocks of the same companies that make these goods that we 
are buying. Let us see how,

Say, you love the soaps manufactured by a particular company and so does 
everyone else you know. The more people buy that soap, the higher the profits 
for that company. These profits the company shares in the form of dividend. By 
buying even a single share of the company, you can take home a part of this 
profit.

Look at a bank, if it is offering good rates for lending and deposits and more 
and more people are flocking to it, chances are that it might generate handsome 
profits. Buying shares of this bank will ensure a share in profits for you by 
means of dividend.

Inflation currently stands at around 8% (March 2011 inflation forecast as per 
RBI is 8%) whereas equities have typically given 18-20% returns in the long 
term. Even if you take inflation at 6%, 20 years from now something that cost 
Rs.10,000/- today will cost Rs.32,071/-. If you invest the same Rs.10,000/- in 
a fixed deposit at 8% 20 years from now it will be Rs.46,610/-. Wait, before 
you run to the bank, just hold on for a minute while we deduct taxes from those 
returns. If you fall in the highest tax bracket of 30%, the figure of 
Rs.46.610/- shrinks to Rs.29,736/- less than what inflation did to prices. So 
while you thought you will beat inflation, in reality you loose your capital.

Now, if you choose to invest this Rs.10,000/- in equities today, 20 years from 
now that money could turn to Rs.1.63 lakh, even at a conservative 15% return. 
Very few investment options have the capacity to generate such inflation 
crushing returns. And this is the Mohini avtar that will help you kill the 
Bhasmasura of Inflation

Courtesy :- The Ecomonic Times


With Best Regards
SHENOY INVESTMENT AND FINANCIAL
CONSULTANTS PRIVATE LIMITED
11-A, KASHI NIKETAN, 2ND ROAD, 
CHEMBUR, MUMBAI - 400 071
 
TEL : 6797 3433 / 2521 2111
EMAIL : shifc...@gmail.com
              shifc...@mtnl.net.in

Dealing in Mutual Funds, General & Life Insurance Products, Post Office 
Schemes, Fixed Deposits, I.P.Os., and  Capital Gains Bonds

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