We have had some great experience with selling apps through our site
www.bigosoftware.com (no pun intended :) )
We do mostly ColdFusion but are working on about 4 ASP based apps that are
similar in functionality to some of our CF apps. As far as marketing goes, I
would say the best success we have had is with our AuthorizeNet gateway
interface tag. Its been on the market for about a year now and we get so
much exposure for it through AuthorizeNet and also the other site I
developed at CFCustomTags.com. The other really good experience I have had
is with the CF Linkmanager product we have. With web directories being on
the rise you could target basically any web site owner with CF and make a
sale. Everyone wants directories, be it web sites, addresses, emails, etc.
As for pricing, well its kind of a hit or miss. When I started selling CF
Authorize over a year ago, I started it off at $39 I think it was. After
watching the market and its sales I know I can now get $125 from the same
tag that sold for $39 last year. We have actually had increase in sales for
that one since the price increase. I think it has a lot to do with
perceived value: more expensive it is, the better it is. The other thing we
are trying is a developer discount program. Lots of web developers, both
firms and freelancers, buy our software at a discounted price and resell it
at whatever price they want to their customers. Besides who wants to
reinvent the wheel if its already there.
Also you wouldn't believe with a name like Big O Software how many other
programmers out there are always emailing and asking me the meaning behind
it. So with a name like that, programmers might just click on the name just
to see what it is (If you don't get this never mind).
Thanks,
Misty Woodward
BigOSoftware
[EMAIL PROTECTED]
www.BigOSoftware.com
Contact us about our Developer Discount Program
6709 W 119th Street
Suite 422
Overland Park, KS 66209
913-219-2210
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On
Behalf Of James K Tieman
Sent: Tuesday, February 19, 2002 3:32 PM
To: KCFusion
Subject: [KCFusion] OT - Software Marketing
We have all created the better mousetrap, but let's be real, we're
programmers. Has anyone had any positive experiences trying to market a
software package. If you would like, contact me off list. Thanks for the
vine, fellow listers.
James K. (Jamie) Tieman
[EMAIL PROTECTED]
Allied, Inc.
3455 W 40 Hwy
Blue Springs, MO 64015
(816)229-5610
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