Re: CFUnited 2007 Pricing

2006-11-17 Thread David Epler
>So, what are all these big improvements?  Well, I can't get into the 
>specifics of all of them, but here are a few major ones - most of which 
>being a direct response to 2006 attendee feedback:
>
>1.TeraTech is arranging for better equipment, including better AV equipment
>2. Better Internet access for all of the attendees
>3. A larger on-site staff
>4. Better food
>5. Make 2007 a much bigger and better event than last year

Thank you, Simon. That was all I was looking for. To know what is driving the 
increase.

 - David Epler

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Re: CFUnited 2007 Pricing

2006-11-16 Thread David Epler
>On 11/16/06, Sandra Clark <[EMAIL PROTECTED]> wrote:
>> Don't alumnis (people who have already attended one) get a price break?
>
>They do, but $100 off of $200 more is still $200 more :)
>

Totally agree with you... $100 off of $200 more is still $200 more. And trust 
me I use all possible discounts codes that I am entitled to. I went back and 
mined some data out of all the announcements that are sent out about the 
conference.

|2005   |2006   |2007
|Price  Cutoff  |Price  Cutoff  |Price  Cutoff
+---+---+-
Early   4day|n/a|$649   |$849
3day|$449   25-Feb  |$549   31-Jan  |$749   31-Dec
Sat |n/a|$249   |$199
+---+---+-
Timely  4day|n/a|$749   |$949
3day|$549   30-Apr  |$649   31-Mar  |$849   31-Mar
Sat |n/a|$299   |$249
+---+---+-
Regular 4day|n/a|$849   |$1,049
3day|$649   10-Jun  |$749   16-Jun  |$949   20-Jun
Sat |n/a|$349   |$299
+---+---+-
Late4day|n/a|$949   |
3day|$749   28-Jun  |$849   28-Jun  |
Sat |n/a|$399   |

I can understand the price difference between '05 and '06 since they added a 
day and provided lunch for attendees. But it is still the same hotel and 
general time of year. It is nice to see that they did drop the price of the 
Saturday Only registration by $50 between '06 and '07.

I really don't think someone would repeatedly run a money losing conference. It 
has also been stated that TeraTech made a profit (never said how large) on the 
conferences both previous years ('05 & '06). Just running the numbers of 
registrations that were published in all the emails sent out (don't have data 
for "Early" registration so just moved them all to "Timely" also made '06 
registrations all 3day to compare between '05 & '06)


CFUnited 2005
Timely
3/10/05 - 270
3/17/05 - 292
3/30/05 - 319
4/12/05 - 365
4/10/05 - 415
4/27/05 - 457

457 * $549 = $250,893


Regular
5/05/05 - 530
5/11/05 - 543
5/18/05 - 583
5/25/05 - 609
6/01/05 - 643
6/08/05 - 667

210 * $649 = $136,290


Late
6/15/05 - 750
6/28/05 - 855

188 * $749 = $140,812

CFUnited 2005 Total: $405,334



CFUnited 2006
Timely
3/15/06 - "Over 300"
3/22/06 - 320
3/26/06 - 390

390 * $649 = $253,110

Regular
4/05/06 - 470
4/12/06 - 490
4/20/06 - 492
4/27/06 - 504
5/03/06 - 530
5/10/06 - 561
5/17/06 - 588
5/24/06 - 620
6/01/06 - 655
6/07/06 - 706
6/14/06 - 772

382 * $749 = $286,118

Late
6/22/06 - 853

81 * $849 =  $68,769
CFUnited 2006 Total: $607,997

So if the registration trend for '07 matches '06 they should hit about 
$750,000. This doesn't include sponsors. 

The basic question is, if the previous ones were profitable and nothing has 
changed, what is with the price increase?

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CFUnited 2007 Pricing

2006-11-16 Thread David Epler
Does anyone else think $849 seems a bit steep?

CFUnited 2006 was $649 for the early bird 4 day registration. I'd like to know 
what the extra $200 (30% increase) is for, given that it is in the same 
location (N. Bethesda Marriott) and time of year (end of June). Also the early 
bird period to register is now a month shorter, you have until December 31st 
for CFUnited 2007 vs January 31st for CFUnited 2006. That is a lot of money to 
commit nearly a half year in advance.

Don't get me wrong, I have gone to CFUN/CFUnited since 2000 (missing only 2001) 
either as an attendee or speaker. I mark off my calendar for conference as soon 
as dates are announced. Prior to this year, I tended to register early and 
often without knowing the topics in advance.  However, looking at the topics 
that have been submitted so far, there is nothing in there that justifies this 
price increase or makes me really want to pay the increase for attending. Just 
very doubtful that I'll go given the price increase, when there are other 
conferences such as cf.Objective() or even MAX and need to justify the dollars 
for what I'll get from them.

Right now, I'd only consider the Saturday only for $199 which would be a 70% 
drop in revenue for them over last year from me (4 day reg in 2006 vs saturday 
day reg in 2007). Personally, I think they are pricing them out of what the 
original intent was, a conference for ColdFusion developers by ColdFusion 
developers and being very afordable.

 - David Epler

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Re: CFUnited - Where's Macromedia?

2005-03-28 Thread David Epler
It is great that Macromedia is allowing several of its employees to speak at 
CFUnited and they have been doing that for several years now. That does add 
value to the conference, but is not the same as being a sponsor. With 3 months 
to go, one would have thought they would have been a sponsor well before this 
point and possibly at a higher level than their competitors.

> Macromedia can never ignore their existing customer base - us - but to
> some extent it's "preaching to the choir".  The place to do the most
> selling work is amongst the 'unbelievers' and the 'unsaved'.

I don't expect Macromedia to have to resell ColdFusion to those already using 
it, but what about upgrading to CFMX 7? They do have other products to showcase 
(captivate, contribute, wps, flex). Conferences are one of the best places to 
get one-on-one demos and talk face-to-face. If a person is limited to one 
conference a year for their organization, it is a lost opportunity.

Both Microsoft and New Atlanta wouldn't be there if they didn't see an 
opportunity. An opportunity that becomes larger if Macromedia does not show up 
as a sponsor.


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Re: CFUnited - Where's Macromedia?

2005-03-25 Thread David Epler
Ben,

That is good to know. Hopefully Macromedia and CFUnited can work through the 
details. But I still do contend that not seeing a Macromedia logo on 
sponsorship is quite troubling and it is not like CFUnited is an "unknown" 
event. When it comes to sponsoring a ColdFusion conference, I think Macromedia 
first, not Microsoft.


>As of a few days ago we CFUnited and Macromedia were still working through
>the details of their relationship for the event this year. Before you all
>jump the gun and reach the wrong conclusions ... give it a few more days.
>
>--- Ben

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CFUnited - Where's Macromedia?

2005-03-25 Thread David Epler
Anyone else find it curious that Macromedia is not listed as a sponsor for 
CFUnited? I mean TeraTech has lined up both Microsoft and New Atlanta as gold 
sponsors. Why wouldn't Macromedia want to be at "the premier CF specific 
event", as stated by Ben Forta about the conference. They should be first in 
line to sponsor.  
  
It does say alot about a product when the users can organize such a large 
conference. But it says even more when the company that makes the product 
doesn't even bother to show up as a sponsor.


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