Just being a troublemaker?
The Swedish government said on Monday that it had sold the Vin
Sprit group which owns Absolut vodka to the giant drinks group Pernod
Ricard of France for 5.626 billion euros.
http://www.breitbart.com/image.php?id=iafp080331075806.fi7xz7iup0show_article=1catnum=0ch=BNImagesAll
Peace,
K
-Original Message-
From: [EMAIL PROTECTED]
To: cia-drugs@yahoogroups.com
Cc: [EMAIL PROTECTED]
Sent: Fri, 4 Apr 2008 7:15 pm
Subject: Re: [cia-drugs] Mexico reconquers California? Absolut drinks to that!
Where is the sense of humor here? Am sure laughing their heads off 'there'.
Absolut is a Russian company, lol.
Michael Donovan
http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html
*Mexico reconquers California? Absolut drinks to that!*
The latest advertising campaign in Mexico from Swedish vodka maker
Absolut promises to push all the right buttons south of the U.S. border,
but it could ruffle a few feathers in El Norte.
Absolut http://www.flickr.com/photos/newcorrespondent/2383371667/
The billboard and press campaign, created by advertising agency
Teran\TBWA http://www.terantbwa.com.mx/ and now running in Mexico, is
a colorful map depicting what the Americas might look like in an
Absolut -- i.e., perfect -- world.
The U.S.-Mexico border lies where it was before the Mexican-American war
of 1848 http://en.wikipedia.org/wiki/Mexican-American_War when
California, as we now know it, was Mexican territory and known as Alta
California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican
territories of Alta California and Santa Fé de Nuevo México ceded to the
United States to become modern-day California, Texas, New Mexico, Utah,
Colorado and Arizona. (Texas actually split from Mexico several years
earlier to form a breakaway republic, and was voluntarily annexed by the
United States in 1846.)
The campaign taps into the national pride of Mexicans, according to
Favio Ucedo, creative director of leading Latino advertising agency
Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: Mexicans talk about how the
Americans stole their land, so this is their way of reclaiming it. It's
very relevant and the Mexicans will love the idea.
But he said that were the campaign to run in the United States, it might
fall flat.
Many people aren't going to understand it here. Americans in the East
and the North or in the center of the county -- I don't know if they
know much about the history.
Probably Americans in Texas and California understand perfectly and I
don't know how they'd take it.
Meanwhile, the campaign has been circulating on the blogs and generating
strong responses from people north of the border.
I find this ad deeply offensive, and needlessly divisive. I will now
make a point of drinking other brands. And 'vodka and tonic' is my
drink, said one visitor, called New Yorker, on MexicoReporter.com
http://mexicoreporter.com/2008/04/03/california-reclaimed-by-mexico-thats-the-absolut-truth/#comments.
Reader Paul Green goes into a discussion on the blog Gateway Pundit
http://gatewaypundit.blogspot.com/2008/04/absolut-ly-outrageous-ad-in-mexico-city.html
of whether the U.S. territories ever belonged to Mexico in the first
place, and the News12 Long island
http://forum.news12.com//ubbthreads/showthreaded.php?Cat=0Number=928151page=0
site invited people to boycott Absolut, with one user, called
LivingSmall, writing: If you drink Absolut vodka, you can voice your
approval or disapproval of this advertising campaign with your
purchases. I know I will be switching to Grey Goose or Stoli and will
never have another bottle of Absolut in my house.
Hey Absolut ... that's my form of social commentary.
-- Deborah Bonello and Reed Johnson in Mexico City
Complete archives at http://www.sitbot.net/
Please let us stay on topic and be civil.
OM
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