[CODE4LIB] Implementing Google Tag Manager
Has anyone out there implemented Google Tag Manager? I'd like to get it up and running for all of our library's web properties this summer, but I'm a bit uncertain how I should be structuring it. The most immediate question is, "Do I need only 1 container, or do I need more than 1 container?" Right now, we are tracking our main website, our library blog, LibGuides, ArchivesSpace, EDS, and several other things. Most of these are set up as separate "properties" of one umbrella GA account for the library. This existing structure leads me to believe that I want to configure Google Tag Manager with multiple containers: one container for the main library website, one container for our blog, one container for ArchivesSpace, etc. Does that sound correct? Is there anything else I should be mindful of as I setup GTM? Regards, Kyle
Re: [CODE4LIB] Implementing Google Tag Manager
Hi Kyle, The University Libraries here at UNC-Chapel Hill are currently working with a consultant to set up Google Tag Manager. We also had several GA accounts for our many websites. Within GTM, we have one container/account for all the sites. This way we can see the flow of traffic between our sites. The consulting firm, SearchDiscovery out of Atlanta, have been wonderful to work with and have really helped us in setting this up. We are just about to wrap up our work with the consultant. Would be happy to discuss further if desired. Lynn __ B. Lynn Eades Web Development Librarian Health Sciences Library 335 South Columbia Street CB# 7585 University of North Carolina at Chapel Hill Chapel Hill, NC 27599-7585 Phone: (919) 966-8012 Email: bea...@med.unc.edu Website: http://hsl.lib.unc.edu __ Connecting people everywhere with knowledge to improve health -Original Message- From: Code for Libraries [mailto:CODE4LIB@LISTSERV.ND.EDU] On Behalf Of Kyle Breneman Sent: Tuesday, June 28, 2016 7:28 AM To: CODE4LIB@LISTSERV.ND.EDU Subject: [CODE4LIB] Implementing Google Tag Manager Has anyone out there implemented Google Tag Manager? I'd like to get it up and running for all of our library's web properties this summer, but I'm a bit uncertain how I should be structuring it. The most immediate question is, "Do I need only 1 container, or do I need more than 1 container?" Right now, we are tracking our main website, our library blog, LibGuides, ArchivesSpace, EDS, and several other things. Most of these are set up as separate "properties" of one umbrella GA account for the library. This existing structure leads me to believe that I want to configure Google Tag Manager with multiple containers: one container for the main library website, one container for our blog, one container for ArchivesSpace, etc. Does that sound correct? Is there anything else I should be mindful of as I setup GTM? Regards, Kyle
Re: [CODE4LIB] Implementing Google Tag Manager
Paige and Sanjeet Mann talked about their experience using GTM at NASIG-- you may want to reach out to them specifically: https://nasig2016.sched.org/paige_mann On Tue, Jun 28, 2016 at 7:56 AM, Eades, Lynn wrote: > Hi Kyle, > > The University Libraries here at UNC-Chapel Hill are currently working > with a consultant to set up Google Tag Manager. We also had several GA > accounts for our many websites. Within GTM, we have one container/account > for all the sites. This way we can see the flow of traffic between our > sites. The consulting firm, SearchDiscovery out of Atlanta, have been > wonderful to work with and have really helped us in setting this up. > > We are just about to wrap up our work with the consultant. Would be happy > to discuss further if desired. > > Lynn > __ > B. Lynn Eades > Web Development Librarian > Health Sciences Library > 335 South Columbia Street > CB# 7585 > University of North Carolina at Chapel Hill > Chapel Hill, NC 27599-7585 > > Phone: (919) 966-8012 > Email: bea...@med.unc.edu > Website: http://hsl.lib.unc.edu > __ > > Connecting people everywhere with knowledge to improve health > > > > -Original Message- > From: Code for Libraries [mailto:CODE4LIB@LISTSERV.ND.EDU] On Behalf Of > Kyle Breneman > Sent: Tuesday, June 28, 2016 7:28 AM > To: CODE4LIB@LISTSERV.ND.EDU > Subject: [CODE4LIB] Implementing Google Tag Manager > > Has anyone out there implemented Google Tag Manager? I'd like to get it > up and running for all of our library's web properties this summer, but I'm > a bit uncertain how I should be structuring it. The most immediate > question is, "Do I need only 1 container, or do I need more than 1 > container?" > Right now, we are tracking our main website, our library blog, LibGuides, > ArchivesSpace, EDS, and several other things. Most of these are set up as > separate "properties" of one umbrella GA account for the library. This > existing structure leads me to believe that I want to configure Google Tag > Manager with multiple containers: one container for the main library > website, one container for our blog, one container for ArchivesSpace, etc. > Does that sound correct? Is there anything else I should be mindful of as > I setup GTM? > > Regards, > Kyle > -- Maria Aghazarian Serials and E-Resources Specialist Swarthmore College 500 College Ave Swarthmore, PA 19081 610-328-8693 magha...@swarthmore.edu http://orcid.org/-0001-6260-3251
Re: [CODE4LIB] Implementing Google Tag Manager
Hi Kyle, At Penn Libraries, we've been working on adopting Google Tag Manager. We already use on many of our sites, with great results thus far. We have a long list of GA web properties, and I've personally found it helpful to give each property its own GTM container. Some of our containers have complicated, site-specific tags/conditions/variables that don't really belong in other sites; I find it easier to maintain them separately. On the other hand, I'm sure there are plenty of advocates out there for using a single container. My impression of GTM is that you can use containers in whatever way best suits your needs. Need one container for all your properties? That's fine. Need a different container for every property? That's also fine. Best, -- Ivan Goldsmith Penn Libraries Web Unit From: Code for Libraries on behalf of Eades, Lynn Sent: Tuesday, June 28, 2016 7:56 AM To: CODE4LIB@LISTSERV.ND.EDU Subject: Re: [CODE4LIB] Implementing Google Tag Manager Hi Kyle, The University Libraries here at UNC-Chapel Hill are currently working with a consultant to set up Google Tag Manager. We also had several GA accounts for our many websites. Within GTM, we have one container/account for all the sites. This way we can see the flow of traffic between our sites. The consulting firm, SearchDiscovery out of Atlanta, have been wonderful to work with and have really helped us in setting this up. We are just about to wrap up our work with the consultant. Would be happy to discuss further if desired. Lynn __ B. Lynn Eades Web Development Librarian Health Sciences Library 335 South Columbia Street CB# 7585 University of North Carolina at Chapel Hill Chapel Hill, NC 27599-7585 Phone: (919) 966-8012 Email: bea...@med.unc.edu Website: http://hsl.lib.unc.edu __ Connecting people everywhere with knowledge to improve health -Original Message- From: Code for Libraries [mailto:CODE4LIB@LISTSERV.ND.EDU] On Behalf Of Kyle Breneman Sent: Tuesday, June 28, 2016 7:28 AM To: CODE4LIB@LISTSERV.ND.EDU Subject: [CODE4LIB] Implementing Google Tag Manager Has anyone out there implemented Google Tag Manager? I'd like to get it up and running for all of our library's web properties this summer, but I'm a bit uncertain how I should be structuring it. The most immediate question is, "Do I need only 1 container, or do I need more than 1 container?" Right now, we are tracking our main website, our library blog, LibGuides, ArchivesSpace, EDS, and several other things. Most of these are set up as separate "properties" of one umbrella GA account for the library. This existing structure leads me to believe that I want to configure Google Tag Manager with multiple containers: one container for the main library website, one container for our blog, one container for ArchivesSpace, etc. Does that sound correct? Is there anything else I should be mindful of as I setup GTM? Regards, Kyle
[CODE4LIB] Social Tagging Study
Hello everyone, I apologize for any cross-postings. I am conducting a survey of the perceptions of social tagging among digital archivists and digital librarians for Louisiana State University’s School of Library & Information Science. The survey is offered through the online platform Qualtrics, and all responses will be anonymous. It takes roughly 30 minutes and must be completed in one sitting. Those who work with digital collections (even if it is only a small part of your job and does not involve the use of social tagging) are invited to participate. You must be at least 18 years of age to take the survey. All data collected will be used to further the research into the use of social tagging in LAMs and how it may be improved. Survey link: http://lsu.qualtrics.com//SE/?SID=SV_3xXHO7ZdGSDga4B If you have any questions regarding the study, please contact me, Amanda Munson, at amun...@lsu.edu or (225) 287-3226. Thank you, Amanda Munson Graduate Assistant, LSU SLIS
[CODE4LIB] Job: Developer (Data and Usage Analytics) at Digital Public Library of America
Developer (Data and Usage Analytics) Digital Public Library of America Boston The Digital Public Library of America seeks a full-time Developer to support large-scale processing and analysis of descriptions of and usage data about open access materials from libraries, archives, and museums across the United States. This position will be directly involved in improving DPLA's ingestion and extract, transform, and load processes, in addition to helping develop processes and platforms to identify usage patterns of content aggregated by DPLA across user-facing platforms, social media, and APIs. We are seeking a curious and enthusiastic individual who recognizes both their technical strengths and areas for growth, who can help us work effectively to further DPLA's mission to bring together the riches of America's libraries, archives, and museums, and make them freely available to all. A belief in this mission, and the drive to accomplish it over time in a collaborative spirit within and beyond the organization, is essential. **Responsibilities** Reporting to the Director for Technology, the Developer: * Improves DPLA's metadata ingestion and ETL processes to generate RDF metadata and address data quality issues at scale in a repeatable manner over time. * Implements hooks and workflows for data collection, analysis and reporting on data quality and usage metrics throughout DPLA's infrastructure. * Collaborates closely with internal and external stakeholders in data management and reuse of DPLA content, including the DPLA Data Services Coordinator, DPLA engagement and use staff, and staff at DPLA partner institutions. * Actively contributes to the development of staff- and partner-facing tools for data analysis and business intelligence. * Performs other related duties and participates in special projects as assigned. As a member of the DPLA Technology Team, the Developer: * Contributes to design, development, testing, integration, support, and documentation of user-facing applications and back-end systems. * Supports content management policies, process, and workflows, and contributes to the development of new ones. * Collaborates with internal and external stakeholders in planning and implementation of applications supporting DPLA's mission, strategic plan, and special initiatives. * Maintains knowledge of emerging technologies to support the DPLA's evolving services. * Embodies and promotes the philosophy of open source, shared, and community-built software and technologies. * Ensures both high quality and reasonable throughput in data processing. * Brings creative vision around possibilities for work with data that we haven't yet imagined. **Requirements** * 5+ years professional experience in software development or a related discipline. * A proven ability to build large, reliable, and scalable infrastructure. * Experience with data integration to support analytics and business intelligence. * Demonstrated experience with REST API design. * Demonstrated experience working effectively in a team environment and the ability to interact well with stakeholders. * Desire and enthusiasm about learning new toolsets, programming languages, or methods to support software development. * Excellent written and verbal communication skills. * Excellent problem-solving and organizational skills. **Preferred Qualifications** * Experience with extract-transform-load workflows with varying input sources. * Broad experience and understanding of analysis and aggregation of metrics from heterogenous sources, including usage analytics * Experience developing visualizations, dashboards, or other user-facing tools to support business intelligence. * Advanced knowledge of semantic web technologies such as RDF, SPARQL, and LDP, and semantic enrichment and reconciliation processes. * Demonstrated experience with standards, data models, and protocols including Dublin Core, MODS, METS, MARCXML, IIIF, OAI-PMH, OAI-ORE, and ResourceSync. * A successful history of working effectively in a geographically-distributed organization. This position is full-time. DPLA is a geographically-distributed organization, with headquarters in Boston, Massachusetts. Ideally, this position would be situated in the Northeast Corridor between Washington and Boston, but remote work based in other locations will also be considered. Like its collection, DPLA is strongly committed to diversity in all of its forms. We provide a full set of benefits, including health care, life and disability insurance, and a retirement plan. Starting salary is commensurate with experience. **About DPLA** The Digital Public Library of America strives to contain the full breadth of human expression, from the written word, to works of art and culture, to records of America's heritage, to the efforts and data of science. Since launching in April 2013, it has aggregated more t