Hello everyone, I've been lingering around this group for years but never was terribly involved in the discourse, which is just foolishness. My name's Matthew Straub, and I'm the Community Manager at The Avenue HQ<http://www.theavenuehq.com>coworking space in downtown Appleton, WI. We opened this space about 3 weeks ago as part of a partnership between the non-profit I work for (IDEAco), and a local marketing agency that had about 2,000 square feet of empty office space.
Because we were quite suddenly given the opportunity to get this space off the ground with minimal financial risk for both parties, I felt compelled to just go for it and open a near-empty coworking community. Yes, I know this is backwards. In addition to having low membership, though, we also are struggling to make the greater community aware of our existence and are still trying to tap into the hidden niches of freelancers and independent workers that make for the best coworkers. It doesn't help that coworking is not a common concept in Wisconsin. I would absolutely love any tips from anyone on the types of events, marketing, and community outreach we could do to get people excited about what coworking is and can offer to members. So far, we've had the most success with targeting individual groups (like the local WordPress meetup group) and having them host events here, as well as having a Free Coworking Week which brought about 75 people in to try the space out over a week, but unfortunately didn't translate into a lot of memberships. I'm also talking to everyone who comes through or is interested about what we can do to make the space more suitable for their needs. Thanks! -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
