Hi Anthony,
I am not convinced that this forum is the right place for me to do into the
details of marketing a web design company. However my blog does have a lot of
articles on marketing related stuff so you might want to check that out:
http://www.boagworld.com/archives/emarketing/index.html
What might be of more relevancy to this group is the problem of selling web
standards compliant design to clients. I have confess we are in a fortunate
position where a lot of our clients are public bodies (Universities, government
organisations) and so many of them are well aware of the benefits and sometimes
even request a standards build. Nevertheless there are still many occasions
where I have to do the hard sell. In such cases I use the points covered in
this article as the basis of my approach:
http://www.boagworld.com/archives/emarketing/index.html
The bigger sellers however are the print capabilities of css and the style
changing (show them Zen gardens and they are sold).
Hope that helps,
Paul
P A U L @ B O A G W O R L D
News and advice on running a web site without overwhelming you with techno
babble!
www.boagworld.com
- - - - - - - -
Hi Paul, nice to see you on the list, I have just started my own web design
service up in Carmarthenshire (so far away to be no competition!), mainly due
to being made redundant from my day job. I was just wondering if you had any
tips you would be willing to share, especially on the marketing side. I have
never learnt the old style of table based html, I concentrated on css based
design straight away, but it is a struggle at times to make pages standards
compliant. I do however feel strongly that all our sites should now be
standards compliant, even at the expense of some visual finery.
Anyhow,
Any tips most welcome!
anthony
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