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"" German top management is practically a world of its own. Nearly all of the
board members of the German banks also belong to the supervisory boards of the
major industrial corporations where, together with politicians and trade union
representatives, they perform the ritual of "tough negotiations" that end up in
securing social harmony and also bailing out companies that are in trouble. ""

www.wsws.org

WSWS : News & Analysis : World Economy
The Deutsche Bank/Dresdner Bank merger: a struggle for worldwide market
domination
By Patrick Richter
18 March 2000

Back to screen version

The merger announced on March 7 of Deutsche Bank AG and Dresdner Bank AG,
Germany's largest and third-largest banks, respectively, to form the biggest
financial institution in the world is the German response to increasingly tough
competition for domination of the world financial markets. It signals the
beginning of profound changes in Germany's economy.

Deutsche Bank CEO Rolf-Ernst Breuer explained the decision in favor of the
merger by saying, "We didn't want to be driven [by the competition]", thus
expressing a widely held desire in business circles to at long last take the
initiative against increasingly overpowering foreign competition and rid
themselves of the dead weight of the "Germany-Incorporated" system of market
regulation and social concessions.

The merger will create the most powerful banking group in the world with a
balance-sheet total of nearly 2.5 trillion marks, and a stock market value of
around 150 billion marks. This puts it far ahead of the second largest banking
group, US-based Citigroup, with a balance-sheet total amounting to 1.2 trillion
marks, and also in front of the planned Japanese bank mergers of Dai-Ichi/Fuji/
Industrial Bank (2.4 trillion marks balance-sheet total) and Sumitomo/Sakura
Bank (1.7 trillion marks balance-sheet total).

The new banking group intends to spin off its retail banking business, which is
running at low profit at Deutsche Bank and especially at Dresdner Bank, and the
costly, extensive network of bank branches associated with it. A total of 800
of the 2,500 existing branches are to be closed in the next few years, a move
that will cost 5,900 workers in this sector their jobs by 2002.

All told, the planned restructuring will result in 16,000 employees out of a
total workforce of 120,000 (75,000 at Deutsche Bank and 45,000 at Dresdner
Bank) losing their jobs in 2001 and 2002. The merged bank hopes to reduce costs
by nearly 5.9 billion marks a year.

The future core business lines of the new mega-bank, which will retain the name
Deutsche Bank AG, but adopt the Dresdner Bank's green corporate colour in its
logo, will include investment banking, a field of business in which all-out
international competition is seething; asset management, where the new banking
group hopes to outstrip the traditionally dominant Swiss banks; security and
loan banking; and financing for corporate clients ranging from major industrial
corporations to mid-scale companies, where the new group will be the most
powerful financing institution in Europe.

In the field of investment banking, which involves the trading and placement of
securities and stocks in international stock exchanges, Deutsche Bank and
Dresdner Bank have been jockeying for a better market position against each
other, particularly in foreign markets, over the past few years. But
continuously increasing competition from the US, Britain and the Netherlands,
where a concentration has been taking place in the banking sector for years,
was putting more and more pressure on Dresdner Bank particularly, but also on
Deutsche Bank.

Although Deutsche Bank's take-over of the London-based investment group Morgan
Grenfall in 1993 and of the US Bankers Trust group in 1997 allowed it to become
one the world's major investment banking groups (ranking as the eighth largest
bank in the US, for instance), this still didn't solve its main problem: cost.
The average ratio of costs to returns among German banks is 70 percent; as
opposed to this, British banks keep that ratio as low as 40 to 50 percent. In
terms of return on equity, the most important parameter for profitability in
the stock market, Deutsche Bank is at 14 percent, which is high for Germany,
and Dresdner at 8.7 percent. The average return on equity rate of British banks
is 20 to 30 percent.

This resulted in a situation where Deutsche Bank, despite its 1.6 trillion
marks balance-sheet total, had itself come to be regarded as a buyout candidate
in the international finance markets, and has now taken over Dresdner Bank
(despite all the talk of a "marriage of equals").

By American or British standards, many German banks have long since slid down
into the "buyout candidate" category. They have the typical characteristics of
that category: low return on equity and high cost segments, partially
unprofitable industrial holdings and expensive encumbrances such as retail
banking. Commerzbank AG and HypoVereinsbank have already been targeted as
potential candidates for merger or acquisition.

Despite enormous efforts in advertising and branch establishment, the German
private-sector banks have not succeeded in recent decades in substantially
improving their share of private customer business in relation to the municipal
savings banks and mutual savings banks, which in 1998 still controlled nearly
80 percent of that segment.

This is why the spin-off of branch-based retail banking to Bank 24, which is
scheduled to be floated on the stock market in three years, is one of the main
elements of the merger deal. The Allianz AG insurance group (which played a
central role in the merger due to its nearly 5 percent stake in Deutsche Bank
and 21.7 percent stake in Dresdner Bank) plans to become the 49 percent
minority shareholder of the new Bank 24 in order to sell its insurance
policies, investment trusts and portfolios through the bank's structures.

This merger is going to make decisive inroads into Germany's banking system.
Deutsche Bank CEO Rolf-Ernst Breuer sees it as "the end" of the classic German
general-purpose bank, with its extensive range of products. "Nothing is going
to be the same as before in the German financial world after this merger",
commented the newspaper Frankfurter Allgemeine Zeitung. And Charles Calomaris
of New York's Columbia University enthused: "Finally, competitive behaviour has
come to Germany. The German banks had a mutual monopoly where nobody hurt each
other."

Financial press commentators describe the merger as a "concentration of
strengths in international competition" with which "maximum cost reduction
possibilities and substantial success potentials" can be achieved in the
banking sector. British and American experience over the past few years shows
that the only banks that are economically viable today are the ones that focus
on one core business sector in which they attain global player status. This is
"an experience the German banks will also have to go through in the next few
years," writes the Handelsblatt.

A move towards further expansion

This is why Breuer sees his bank's merger with Dresdner Bank as being merely "a
first step in the direction of greater competitiveness and further expansion"
in order to attain the required magnitude for planned acquisitions in the
American investment banking sector. Rumours have it that one such project is
already to be realised within the next two years: the take-over of one of the
three leading US investment groups—Goldman Sachs, Meryll Lynch or Morgan
Stanley Dean Winter.

However, despite its huge total assets, the new bank's market capitalisation is
still too low. The bank intends to remedy that with profitability increases
through cost reductions and the liquidation of hidden reserves by selling off
industrial holdings valued at 65 billion marks. "We are a powerhouse, we have
the ammo," proclaimed Breuer, outlining the aggressive course the bank intends
to follow in the international acquisition stakes.

With that kind of merger, the new bank could well reach the No. 1 position in
the US, and create a new dimension of aggressiveness in the international mega-
mergers that have been taking place for years now. In 1996 Chemical Banking
Corp. and Chase Manhattan Corp. finalised the biggest merger that had ever
taken place in the history of US banking. In the same year, Bank of Tokyo and
Mitsubishi Bank merged to become the biggest banking group in the world, and in
1997 the United Bank of Switzerland became the biggest bank in Europe. In
October 1999, Industrial Bank of Japan, Fuji Bank Ltd. and Dai-Ichi Kangyo Bank
Ltd. announced their intention to merge, which would create a new biggest bank
in the world.

In Germany the creation of the new mega-bank will set off a wave of bank
mergers, greatly accelerating a process that has been developing at a very
gradual pace for some time now. Up to now, the only major bank merger was that
of Bayrische Vereinsbank and Bayrische Hypotheken- und Wechselbank in 1997,
which created Germany's second largest bank, the HypoVereinsbank, and that
merger was only realised with great difficulty.

Other merger projects involving Commerzbank AG, BHF-Bank, Bankgesellschaft
Berlin AG, Norddeutsche Landesbank and (in that context) Dresdner Bank AG never
got beyond the stage of plans and declarations of intent.

The consequences of this development will be very grave for employees in the
entire banking sector. The escalating competition, in which the market value of
a company has become the sole criterion for survival, leaves no more room for
social concessions at the workplace.

Layoffs on a much greater scale than in the new bank will be the order of the
day throughout the banking sector. Even the municipal savings banks with their
close ties to state and federal government and their government-employee-like
working conditions have announced drastic productivity increases in general
retail banking. And HypoVereinsbank AG has announced that it will be cutting
another 7,000 jobs over the next few years.

Employing the latest technology, the banks are radically reshaping structures
in this "dog eat dog" struggle, and, as the newspaper Die Welt commented, are
even losing in the process their traditional function as accumulation points
for capital utilised to finance industry: "The merger mania in the German
banking sector is not a sign of burgeoning strength—it is a symptom of
weakness. Contrary to conventional wisdom, the banks are not accumulating
power—they are in the process of losing it. It is no longer the banks that are
collecting capital, but rather the stock exchanges, which are combining savers
and investors, and distributing the national economy's resources. The
population is increasingly becoming an autonomous shareholders' meeting,
stripping the banks of their power as intermediaries, operations centres and
information pools. 'Who needs banks?' is what the brash New Economy
protagonists are saying. And the new banker-speak buzz word is 'dis-
intermediation'. Both are dangerous signals."

The end of "Germany, Incorporated"

One consequence is, indeed, the end of "Germany, Incorporated", with its
closely intermeshed banks, industry and politics that literally provided the
foundation for the entire system of economic and social consensus called
"social partnership".

German top management is practically a world of its own. Nearly all of the
board members of the German banks also belong to the supervisory boards of the
major industrial corporations where, together with politicians and trade union
representatives, they perform the ritual of "tough negotiations" that end up in
securing social harmony and also bailing out companies that are in trouble.

The latest instance of this was the bail-out of the floundering Holzmann
building group last autumn. Anxiety in the banking community that the German
federal government might continue this policy of saving companies with
subsidies set off an acrimonious debate about Europe's general competitiveness,
causing a substantial drop in the exchange rate of the euro to the dollar.
This explains the euphoria in the major business and financial publications
which herald the new bank merger as a "thunderclap", a "bolt out of the blue"
that will set the path for "long overdue consolidation" in Germany.

The corporate tie-ups and cross-holdings worth nearly 300 billion marks in
Germany have become a serious encumbrance for groups such as the Allianz AG
insurers, Deutsche Bank AG and the leading reinsurance company Münchener
Rückversicherung AG. They have stakes in nearly all of the major German
corporations, yet urgently need the funds tied up in those interests to focus
on their respective core business sectors.

Consequently, Allianz AG, which, with 100 billion marks in insurance policy
assets in 1999, is the world's largest insurance group and now also one of the
largest asset management groups in the world, has announced the successive
liquidation of its hidden reserves, valued at 100 billion marks. These reserves
are partially tied up in industrial holdings, and are now scheduled to be
extracted by means of de-merging, so that they can be used for new
acquisitions.

Allianz intends to use these funds to bolster its market lead and pursue the
course it has taken more aggressively. In 1999 Allianz purchased the US asset
management group Pimco for 4.4 billion marks, and as part of the Deutsche Bank
merger deal will take over Deutsche Bank's fund management arm PWS, which is
Germany's biggest, and Europe's leading fund management group with total
deposit assets of over 150 billion marks.

In the insurance sector, Allianz is already holding buyout negotiations with
the US insurance group Pacific Life, and plans to take over a British life
insurance group. Allianz is also on the lookout for potential take-over
candidates in France.

The industrial corporations caught up in this development have workforces that
can range in the tens of thousands. These companies still play an important
role in the economy. But they too will be helpless pawns in the stock market
merger game if they are not capable of maintaining their stock market value
through drastic cost reductions.

It is against this backdrop that the significance of the tax reform drafted by
the SPD/Greens coalition government on December 21, 1999 becomes increasingly
evident. The abolition of the 50 percent tax on sales profits for joint-stock
companies has opened the way for a reorganisation of the German economy that
will allow it to become an aggressive global player in the fight for the
redistribution of world markets. No longer are hostile foreign take-overs like
the buyout of Mannesmann by the British Vodaphone Air Touch group to set the
pace. Now the tables are to be turned. It was not without reason that the
Frankfurter Allegemeine Zeitung demanded that "the political leadership must
not rein in this entrepreneurial spirit of initiative".

As in America and Britain, the victims of this development will be the working
population on whose backs this fight for market domination will be fought. They
will be confronted with an unprecedented proliferation of closures and mass
layoffs, a sharp increase in temporary and low-wage employment, and an
intensified assault on old-age pensions and the social welfare system.

Copyright 1998-2000
World Socialist Web Site
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