-Caveat Lector-

MEDIAFile Volume 20 #1
January / February 2001

International News: Where is it coming from?

<http://www.oneworld.net/anydoc_mc.cgi?url=http://www.media-alliance.org/mediafile/20-1/schurmann.html>


by Franz Schurmann

American newspaper readers traditionally haven't taken much interest in
"foreign" news. Nevertheless foreign news has been on newspaper front pages
for a long time. And America has had foreign policy ever since the USA was
formed.  Where do the ideas and intents of those policies ----- and the
news shaped by them ----- come from?
To get some answers, this historian takes a longitudinal look at three
periods in foreign news coverage. The first period went from World War I to
the Vietnam War, specifically from 1918 to 1968. During this period the
ideas came from a matrix spawned by national, regional and local elites.
The second period emerged in 1969 and lasted till the end of 2000. During
this period an ideological revolution spawned by the civil rights and
anti-war movements rose up against the existing elites. As a result the
ideas that shaped foreign policy and news for the last 30 years came from
an unstable mix of old elites and new "special interests."
A third period is now beginning as George W. Bush constructs his
administration. Older interests and ideologies voted for Bush and newer
ones supported Gore. Both the winner and the loser call for unity but
emotions are polarizing the two sides.
America now is more into the world than ever. It is now involved in a low
intensity war in Colombia. It could soon become openly involved in another
one in the Middle East. And wobbly markets reflect fears of a possible
American and worldwide recession. Foreign news could dominate the media and
computer screens much more than the second period and at least as much as
in the first.
                    The First Period
One man in particular, Walter Lippmann, shaped the first period, especially
through his book "Public Opinion" (published in 1922). Earlier he had been
a key adviser to President Wilson who launched the League of Nations, the
UN's predecessor. Lippmann was pessimistic about any democratic foreign
policy. By public opinion he meant the informed views of local, state and
national elites.
Lippmann was a key player in the formation of the Council on Foreign
Relations (CFR) in New York. The CFR then spawned a network of World
Affairs Councils (WAC) all over the country. The concept was to bring
politicians, businessmen and academics together to discuss foreign affairs
that the general public had little interest in.
Newspapers, magazines and other publications created public opinion by
publishing articles on salient issues. Editorials voiced opinions on those
issues.  Lippmann also had a big influence on George Gallup who launched
American public opinion polling in 1935.
In the 1916 elections President Wilson campaigned on a peace theme that was
popular among the American electorate. But hardly a month into his second
term, on April 6, 1917 he took America into World War I. What Lippmann a
few years later would call public opinion gave him the support he needed.
President Franklin Roosevelt was a key advocate of the Neutrality Act
adopted by Congress in 1935. But in the summer of 1940, when Hitler's
armies defeated France, public opinion gave him the needed support for
arming Britain. During World War II the newly coined term bipartisanship
came to signify elite consensus. Bipartisanship and public opinion
supported the Cold War against world communism.
Bipartisanship at the top defined agendas and formulated the different
opinions.  Newspapers publicized agendas, issues and opinions. Polls
measured how informed populations lined up for or against an issue or
initiative. The public opinion system worked well until the Vietnam War
took a bad turn. Elite and sub-elite consensus broke apart in early 1968.
                    The Second Period
Even as the first period emerged from World War I, the second one emerged
from the Vietnam War. Like Wilson in 1916, President Johnson in the 1964
presidential campaign kept saying "I do not seek a wider war." But, again
as in Wilson's case, less than a month after his re-inauguration, he
plunged us into war.  But whereas Wilson delivered victory in 20 months,
the Vietnam War went on till April 30, 1975.
The makers of policy during the first period belonged to a network of
club-like institutions that shaped public opinion. But in the second period
diverse "special interests" arose that contested the policies and the
elites behind them. The new interests became particularly prominent in the
media and academia. They did not form clubs the way the elites did but
rather were linked by a common liberal ideology.
Earlier in the 1960's the liberal elites urged Americans to go out into the
world.  The Peace Corps was popular. But after 1968 Americans turned
inward. In 1972 Senator McGovern campaigned with the theme "come home,
America."
The word world fell out of favor. If globe has a technological and planet
an environmental connotation the world connotes people. In the second
period it seemed there were too many dangers and people out there. If you
traveled to such places it was for business, scientific or personal
reasons. Newspaper travel sections favored safe places for tourists,
meaning mostly North America and Western Europe.
By the early 1970's it was evident that new media forms were developing.
Television reporting and news analysis was encroaching on newspaper
turf.  Alternative media offered a different journalistic fare to their
readers. During the later 1960's and the early 1970's, publications like
the Village Voice still saw themselves as a part of the peace movement. But
soon enough more and more of their fare became cultural. As the
alternatives got more and more ads some of them became as bulky as the
mainstream papers.
In the 1980's the mainstream papers began to adopt the coverage style of
the alternatives. In the 1990's mainstream and alternative became
indistinguishable.  The big papers discovered that the alternatives' shift
from politics to culture brought in many new readers and advertising. The
word information became cutting edge in the context of the Internet
revolution. Entertainment was a key component of the new culture. Soon
editors saw that information and entertainment could be fruitfully
combined. Thus appeared the hybrid term "info-tainment."
Newspapers still were sources of information but no longer of significant
opinion.
More and more opinion was shaped by rapidly proliferating think
tanks.  Politicians, businessmen and academics networked with each other in
these "research centers." But newspapers were no longer sought out.
Editorials often came from the whims of editors or publishers. Think tank
opinions were transmitted directly to the higher echelons of government and
corporations.  Others who were interested could get both information and
opinions through the Internet.
                    The Coming of the Third Period
During the years from 1968 till now America has turned into a World Empire
not seen since the Roman Empire two millennia ago. Its legions are spread
worldwide. The global economy is centered on America. The main forces
generating the huge tidal waves of globalization are American technology
and culture.
We live in an "information age" and a communications revolution is going
on.  Whether we call it world, globe or planet the six billion humans on
this earth are now far more interdependent than they were even a decade ago.
In the first period, the newspapers made people aware of the dangers in the
world. In the second period, the media made them aware of the threats to
the planet and the evils of globalization. As the third period begins, the
media seem to be shifting from info-tainment to info-distancing, denial for
short.
In Colombia, America is soon going to feel the anomaly of being the biggest
consumer of drugs in the world while it seeks to uproot every narco-plant
in the region. A second low intensity war is already sucking America into
several Middle East conflicts. A similar torture rack could pull America
apart in the Taiwan Straits where it sells arms to Taiwan while having
close military ties with the People's Republic of China.
Then there is emerging economic trouble. We could be facing a worldwide
recession this coming year that will hit not only America hard but much of
the world as well. There is no way the media in the end can keep out
"foreign affairs" from their content nor turn it into info-tainment or
info-distancing.
Some voices are again saying that "secret diplomacy" is the best way of
settling crises. Back in World War I Woodrow Wilson vowed to end secret
diplomacy.  Wilson's stance inspired his young follower Walter Lippman to
create an open public opinion. But 50 years later that approach turned out
to be too closed and was rejected.
Eighty years ago it was war, crisis and revolution that created public
opinion.  Now we are facing the possibility of a repeat. No secret
diplomacy will work because wars, crises and revolutions, more than ever
now, spring up at grass roots levels. For better or worse, ordinary people,
not great leaders, are instigating and maintaining protests, as now in the
Holy Land. If the media keep looking up they will keep getting fat wads of
ads. If they look down they'll see reality.
--------------
Franz Schurmann is a co-founder of Pacific News Service.
Other commentaries by Schurmann are available online at
http://www.pacificnews.org/.

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