-Caveat Lector-

http://www.nationalpost.com/
January 12, 2001

Bronfman, the guru and their tea

Union of the vegetable: Sect leader sues U.S.
government after hallucinogenic seized

Isabel Vincent
National Post

A lawsuit between the U.S. government
and a member of the wealthy Bronfman
family hinges on an obscure Brazilian
religion that worships spirits in plants
and animals and encourages ritualistic
vomiting.

Jeffrey Bronfman, second cousin to
Edgar Bronfman Jr. and grandnephew to
dynasty founder Samuel Bronfman,
heads a chapter of the Union of the
Vegetable based in his home in Santa
Fe, N.M.

His group, with the unwieldy name of O
Centro Espirita Beneficiente Uniao do
Vegetal (Portuguese for the United
Beneficent Spiritual Central of the
Vegetable), is suing the U.S. Drug
Enforcement Agency for the return of a
shipment of hallucinogenic tea that it
says is part of its religion.

Mr. Bronfman's group is an offshoot of
Santo Daime, a mix of Catholicism and
native spirituality, which was founded
by Raimundo Irineu Serra, an impoverished rubber tapper working
in an isolated part of the Amazon before the Second World War.

The Union of the Vegetable, one of the three branches of Santo
Daime, is mainly practised by foreign adherents who engage in
group meditation after ingesting a hallucinogenic tea. The other
branches of the Santo Daime religion -- Barquinha and CEFLURIS
-- are practised mainly in Brazil and all are associated with the
Amazon rain forest.

Adherents say Mr. Serra founded the religion after drinking a
strange brew made by the Indians in the Accre region.

The tea, which is commonly referred to as ayahuasca, is made by
boiling Amazon plants to produce a thick, brownish concoction
with the consistency of tomato juice, which can cause
hallucinations and vomiting.

When Mr. Serra drank it, he claimed to have had visions of a
woman dressed in white, which he referred to both as "Our Lady
of Conception" and the "Forest Queen."

His followers founded an ashram-like village in the Amazon known
as Ceu de Mapia, where 700 people still live without electricity,
running water or money.

"We praise the sun, the moon and the stars, calling for a life
closer to God's nature and tuned with the human virtues of
harmony, love, truth and justice," says the introduction to the
Santo Daime Internet site, which features a service that will
organize trips to the village, deep in the Amazon.

The chapter headed by Mr. Bronfman holds ceremonies in a tent,
or yurt, at his Santa Fe home. A woman who has participated said
the ceremonies begin with drinking the "horrible-tasting" tea.

On May 21, 1999, U.S. drug enforcement agents raided the sect's
office and seized its supply of the tea. No one was arrested, but
members say federal agents told them the tea could be
destroyed.

A complaint filed in U.S. District Court claims the tea should be
legal for members of the group, and that by confiscating it, the
Drug Enforcement Agency violated their rights.

Mr. Bronfman, who was born in 1955, is at best a fringe member of
the powerful family, which recently sold its giant Canadian distiller
Seagram as part of a US$30-billion merger that created the giant
communication group Vivendi Universal.

Michael Marrus, a professor at the University of Toronto who
wrote a book on the Bronfmans, said "it's stretching it" to include
Jeffrey Bronfman in the ranks of the powerful Montreal family. "I
don't really know anything about him."

Bronfman Dynasty, Peter C. Newman's 1978 book about the
family, mentions him only once in passing among the four children
of Gerald Bronfman, saying he was accepted by Yale University
"but chose instead to follow the Divine Light Mission of Guru
Maharaj Ji."

Santo Daime gained popularity in Brazil during the 1980s, when
television and film stars began to make the pilgrimage to Ceu de
Mapia to drink the ayahuasca tea and take part in the
ceremonies.

In response to reports of brainwashing and fraud among Santo
Daime followers, the Brazilian government commissioned a report
on the religion in 1987.

However, the country's federal drug council ended up giving its
approval to the religion and its hallucinogenic tea. In a report,
council officials noted: "The followers of the sects seem to be
happy and tranquil people. Many ascribe to the religion and to the
tea integration with their family, renewed interest in their work,
encounters with the self and with God."

There have been reports of people in Brazil and abroad overdosing
on the tea.

"Of course, a lot of people abuse the tea," says Marilia Bandeira
de Mello, a psychologist and head of the Barquinha sect of Santo
Daime in Rio de Janeiro.

"The tea puts you in touch with your subconscious and consumed
outside of the Santo Daime ritual can be very dangerous. You
need to be protected by a spiritual guide when you drink the tea."

According to Ms. Bandeira de Mello, those who want to join the
cult must be initiated at a ceremony in the Amazon. She would
not say what the ceremony involves but noted Amazon residents
who practise the religion take the ayahuasca tea every day.

Outside of the Amazon region, the tea is taken only when services
are held, usually every 15 days, she said. According to Ms.
Bandeira de Mello, the tea is used as a type of sacrament.

One of the goals of the religion is also to create sustainable
communities in the Amazon. In the early 1990s, the World Bank
proposed funding some of these Santo Daime projects but pulled
the plug when the organization's officials found out about the
hallucinogenic tea.

Vomiting, which is euphemistically referred to as "a passage" in
the Santo Daime religion, is encouraged as a means of "spiritual
purification."

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