Re: call for help: partners program

2015-03-15 Thread martin f krafft
Sorry for bringing up
https://lists.debian.org/debian-project/2015/03/msg00020.html
earlier today without having seen this message last month.


also sprach Lucas Nussbaum lea...@debian.org [2015-02-17 14:02 +0100]:
 I would like to build a small group of people in charge of this program.

Count me in.

 Ideally, this program would be merged with a Debian fundraising
 team.

Do we have a fundraising team? If not, then no need to merge, for
then you are talking about the fundraising team, no? Anyway,
details…

 1) improve the DebConf fundraising processes, and keep in mind
that it could be transferred from 'DebConf fundraising' to
'Debian fundraising'

We're (DebConf fundraising) already looking at ourselves as that, at
least when we take a step back, so I'd say that you can check this
off. This was obvious in the discussion around a CRM, which we'll
need desperately…

 2) revitalize the partners team

… and which I'd introduce as point 2.5). In fact…

 3) discuss merging both efforts when they are both in a sufficiently
 good shape.

… I wouldn't do it this way. Please let me propose an alternative
idea that I think could get us further faster without disrupting
DebConf fundraising until we're ready to.

How about we revive the partners team and work e.g. on a brochure
/ marketing material (incl. all the benefits and stuff we sell),
as well as a CRM (and cash collection automation).¹

Meanwhile, communications between this newly revived team and the
DebConf team will be keep all on the same page and it might well
make sense to prepare our DebConf sponsors e.g. during the DC16
cycle.²

Once a CRM is in place and we have products identify that we can
sell to our subscribers,³ then we can dive into the waters and merge
in DebConf fundraising.

Footnotes:

  ¹) DebConf fundraising uses a text-file and it's quite bad. A real
 CRM would really help the process and would be a great asset
 for Debian anyway. Allison Randall has taken a lot of time and
 scouted out some possibilities: https://titanpad.com/hHhmrGb7uY.
 So one contribution anyone who's less interested in sales and
 finances but still likes the ideas being discussed here would
 be to drive on this evaluation; then — in collaboration with
 DSA — identify a CRM we could use, and set it up.

  ²) We'll always also have DebConf fundraising: the small business
 close to Heidelberg giving us money to be able to be at the
 DC15 job fair, as well as the small startup in Cape Town going
 bronze this one time because it's in their home town even
 though they cannot really afford it, will not really be
 reachable by a global Debian partners/fundraising programme, at
 least not without support from the DCX team.

  ³) Reduced prices for DebConf sponsorship packages could be one
 such product…

-- 
 .''`.   martin f. krafft madduck@d.o @martinkrafft
: :'  :  proud Debian developer
`. `'`   http://people.debian.org/~madduck
  `-  Debian - when you have better things to do than fixing systems
 
there's an old proverb that says just about whatever you want it to.


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Re: On Debian not using its money (was: Q to all candidates: SWOT analysis)

2015-03-15 Thread martin f krafft
also sprach Lucas Nussbaum lu...@debian.org [2015-03-15 12:40 +0100]:
 I agree that it should be possible to improve on identifying a
 recurring, plannable, dependable income. But there hasn't been much
 response to requests for help in the related areas. For example, I only
 got one answer to the call for help for the partners program, which
 has been stuck for months now. The auditors team is also clearly
 under-staffed.

I think the problem with both partners programme and auditors is
that it's not entirely clear what the roles and the potentials are.
I mean, what would it mean nowadays to help the partners
programme?

And our auditors are not just auditors, I think they're also
expected to be accountants and controllers. By your theory that it's
good to separate decision-making (DPL) from auditing (with which
I agree), I think it's also important to separate auditing from the
actual trade of keeping books and handling the money.

 Regarding fundraising, we actually force the ones willing to
 organize DebConf to do our fundraising, while it would be much
 more sensible to have a 'Debian fundraising team' that just
 collects funds for Debian, have Debian allocate funds to the
 DebConf team for DebConf organization.

Right, the regular Debian contribution to DebConf could be much
higher, and we could either just give our partners the advertising
space, or we could offer DebConf sponsorship packages at big
discounts to existing partners.

 But if we decide now that the DC16 team doesn't need to do
 fundraising because a Debian team will do that, and call for help
 to build such a Debian team, I fear that we might not get enough
 volunteers ;)

I would assume it to take us a good 2 years to set this ship in
motion; meanwhile, DebConf fundraising needs to continue as it
doesn, but maybe the contacts can already be prepared for the future
plan, so that the handover from DebConf fundraising to Debian
fundraising will be as smooth as possible.

 So, unless there are people who are willing to do more work in
 that area, I fear that we will be stuck in the statu quo, and
 discuss this again during next year' DPL campaign.

I think it's a matter of creating an arena that's large enough, if
I may use this metaphor. We're all fantastically proud of Debian and
our achievements. If those of us with trades(wo)men's blood in their
veins would be allowed to conceive of ways to monetise that and know
that they can play the arena after conceptualising the game, then
I'd be surprised if we didn't find anyone enticed by it.

DC15 fundraising wasn't the activity of my dreams at the start, but
engaging with sponsors and being able to tell them about how awesome
we are, and then seeing money come in in return for the sales job
was also a satisfying experience.

Much of this IMHO had to do with entrepreneurial freedom. We tried
a few new things this year and some didn't fly, others did. Under
such conditions, even fundraising can be a fun job; not, however, if
all you're expected to do is grunt work without the ability to make
any decisions yourself.

But just like with accounting and other grunt work, there are
professional fundraising agencies out there. We could also outsource
this if we didn't think that fundraising is an entrepreneurial
activity. ;)

-- 
 .''`.   martin f. krafft madduck@d.o @martinkrafft
: :'  :  proud Debian developer
`. `'`   http://people.debian.org/~madduck
  `-  Debian - when you have better things to do than fixing systems
 
writing a book is like washing an elephant: there no good place to
 begin or end, and it's hard to keep track of what you've already
 covered.
-- anonymous


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Re: On Debian not using its money (was: Q to all candidates: SWOT analysis)

2015-03-15 Thread martin f krafft
also sprach Lucas Nussbaum lu...@debian.org [2015-03-15 13:29 +0100]:
 Wasn't it addressed in
 https://lists.debian.org/debian-project/2015/02/msg00070.html ?

I am sorry, I have not been following every mail lately. Yes, this
looks spot-on. I'll reply there.

-- 
 .''`.   martin f. krafft madduck@d.o @martinkrafft
: :'  :  proud Debian developer
`. `'`   http://people.debian.org/~madduck
  `-  Debian - when you have better things to do than fixing systems
 
a: no.
q: should i include quotations after my reply?


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Re: On Debian not using its money (was: Q to all candidates: SWOT analysis)

2015-03-15 Thread Lucas Nussbaum
On 15/03/15 at 13:05 +0100, martin f krafft wrote:
 also sprach Lucas Nussbaum lu...@debian.org [2015-03-15 12:40 +0100]:
  I agree that it should be possible to improve on identifying a
  recurring, plannable, dependable income. But there hasn't been much
  response to requests for help in the related areas. For example, I only
  got one answer to the call for help for the partners program, which
  has been stuck for months now. The auditors team is also clearly
  under-staffed.
 
 I think the problem with both partners programme and auditors is
 that it's not entirely clear what the roles and the potentials are.
 I mean, what would it mean nowadays to help the partners
 programme?

Wasn't it addressed in
https://lists.debian.org/debian-project/2015/02/msg00070.html ?
Quoting:
 I would like to build a small group of people in charge of this program.
 
 There are ideas floating around about having several levels
 (platinium/gold/silver/...), and a limited duration for membership.  The
 team would be responsible for setting this up in a way that makes it
 possible to mix different kinds of contributions using the same
 rankings/levels. Then, the team would be responsible for evaluating
 requests for joining the program. There's a number of pending requests
 that could be used to benchmark the designed ranking.

- Lucas


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On Debian not using its money (was: Q to all candidates: SWOT analysis)

2015-03-15 Thread martin f krafft
[I've moved this over to debian-project and only bcc'd debian-vote]

The post I am replying to is
https://lists.debian.org/debian-vote/2015/03/msg00033.html (and
https://lists.debian.org/debian-vote/2015/03/msg00031.html), but
there's a sibling discussion going on at
https://lists.debian.org/debian-vote/2015/03/msg8.html


also sprach Stefano Zacchiroli z...@debian.org [2015-03-15 10:47 +0100]:
 I encourage DPL candidates to look at Debian reserves under the
 angle of how many DebConf with close-to-nothing sponsorship would
 our current reserves allow us to do?. That, I believe, would set
 the discussion in a much reasonable mindset than OMG, we've *a
 lot* of money which we're not using.

I'd like to also offer an additional perspective.

First, I don't think we should ever organise DebConf such that there
is a six-digit risk that Debian might have to cover, and if only
because the non-profit (and hence tax-exempt) nature of our assets
might make it difficult to just spend the money on a whole DebConf.

DebConf should always be well-planned/-budgeted and include
various emergency brakes (i.e. worst-case scenario planning), and
Debian's contribution or guarantee to DebConf should be capped and
ideally known very early on.

But the main point I would like to make is that we should (IMHO)
strive towards separating our assets (substance) from our income
(cash flow).

It'll be very useful to have a some funds sitting in various
accounts that can be used in emergencies and to cover liquidity
bottlenecks, the amount of which would need to be determined (and
would probably be less than what we have right now).

Recurring expenses, such as aforementioned DebConf guarantee, or
budgets for various teams, should come out of cash flow, not
substance.

So the problem is really not that we have too much money and don't
know how to spend it. Fortunately, we have conservative DPLs and
thinkers in Debian so that we were able to build up substance.

Our problem wrt money is IMHO that we don't have cash flow, i.e.
recurring, plannable, dependable income, which can be allocated to
budgets and necessary expenses, bypassing the substance which then
only serves as our backup.

The substance is one of the two things that distinguishes us from
a startup seeking cash flow. The other difference is that we already
have a very strong brand. It won't happen without careful design and
a lot of work on our behalf, but it should definitely be possible to
create this cash flow, especially if it were a project decision and
delegated to a few.

¹) https://www.debian.org/partners/

-- 
 .''`.   martin f. krafft madduck@d.o @martinkrafft
: :'  :  proud Debian developer
`. `'`   http://people.debian.org/~madduck
  `-  Debian - when you have better things to do than fixing systems
 
i always had a repulsive need to be something more than human.
  -- david bowie


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Re: On Debian not using its money (was: Q to all candidates: SWOT analysis)

2015-03-15 Thread Lucas Nussbaum
On 15/03/15 at 11:28 +0100, martin f krafft wrote:
 Our problem wrt money is IMHO that we don't have cash flow, i.e.
 recurring, plannable, dependable income, which can be allocated to
 budgets and necessary expenses, bypassing the substance which then
 only serves as our backup.
 
 The substance is one of the two things that distinguishes us from
 a startup seeking cash flow. The other difference is that we already
 have a very strong brand. It won't happen without careful design and
 a lot of work on our behalf, but it should definitely be possible to
 create this cash flow, especially if it were a project decision and
 delegated to a few.

I agree that it should be possible to improve on identifying a
recurring, plannable, dependable income. But there hasn't been much
response to requests for help in the related areas. For example, I only
got one answer to the call for help for the partners program, which
has been stuck for months now. The auditors team is also clearly
under-staffed.

Regarding fundraising, we actually force the ones willing to organize
DebConf to do our fundraising, while it would be much more sensible to
have a 'Debian fundraising team' that just collects funds for Debian,
have Debian allocate funds to the DebConf team for DebConf organization.
But if we decide now that the DC16 team doesn't need to do fundraising
because a Debian team will do that, and call for help to build such a
Debian team, I fear that we might not get enough volunteers ;)

Additionally, it is one of the areas of Debian where it's better if the
DPL is not too involved, to maintain a clear separation of powers
between the one making decisions (the DPL) and the ones making sure that
those decisions are sensible (the auditors).

So, unless there are people who are willing to do more work in that
area, I fear that we will be stuck in the statu quo, and discuss this
again during next year' DPL campaign.

I wonder if this is actually such a big issue: there are many areas of
Debian where things are not perfect, but are sufficently OKish not to be
blockers. As long as we don't want to spend much more money, as teams
are fine with not having annual budgets (but with each expense being
approved separately) , and as we can continue to ignore potential
sponsors that request a summary of Debian's income and expenses, we can
probably continue like that.

- Lucas


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from: Brittster12

2015-03-15 Thread Brittster12
Hey

http://info.wolford.com/picture.php?section=67nzse8kke6q



brittste...@aol.com


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