Re: [Snowdrift-design] intro video storyboarding

2017-01-09 Thread Aaron Wolf

> 1. showing some symbols for music, code, writings getting copied rapidly
> and seen by tons of people (a la the end of Copying Is Not Theft)?
> 
> 2. I *really* want this line to show *both* some form of lock or paywall
> AND some obnoxious BUY NOW! type ad covering the music or writings. The
> key thing is to include ads, not only paywalls. It should be easy to
> just show a few things getting covered with some mix of locks and ads etc.
> 

To clarify this thought: it seems easy to show multiplying music, code,
and writings files spreading around and multiplying and then show the
same files getting slapped with locks and ads covering them, as if to
show the bountiful potential suddenly getting taken away and ruined. I
hope this text is enough to express the visual I have in my head (or
inspire a better visual in others' minds!)



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[Snowdrift-design] intro video storyboarding

2017-01-09 Thread Aaron Wolf
We have a final script (at least to the point that we are treating it
final for moving to the next stage, but probably indeed final):


1. Things like software, music, journalism, and research *can* be public
goods, freely used and shared by *everyone*.

2. But instead, publishers typically add restrictions in order to secure
funding.

3. Meanwhile, projects releasing their work under free and open terms
struggle.

4. To build the widespread cooperation needed to solve this dilemma, we
developed a new fundraising method: crowdmatching.

5. You support a project by pledging to give a monthly donation of 1
cent for every 10 patrons who give with you.

6. In other words, a dollar per 1000 patrons. So, 5,000 patrons give 5
dollars each, bringing a project's monthly income to 25,000 dollars!

7. Pledges stay active as long as they fit within your overall budget
for the system.

8. Join Snowdrift.coop today, and help clear the path to a free and open
future!

---

And here's some preliminary thoughts to get the ball rolling on
storyboarding:

1. showing some symbols for music, code, writings getting copied rapidly
and seen by tons of people (a la the end of Copying Is Not Theft)?

2. I *really* want this line to show *both* some form of lock or paywall
AND some obnoxious BUY NOW! type ad covering the music or writings. The
key thing is to include ads, not only paywalls. It should be easy to
just show a few things getting covered with some mix of locks and ads etc.

3. Not sure…
4. not sure…
5. clearly some visual of penny per 10 patrons
6. show animation of quadratic growth, square with patrons increasing
horizontally, donation per patron increasing vertically
7. maybe Michael's idea of visualizing multiple projects fitting in a
box, could stay vague by not showing the over-budget scenario or hint at
the process by indicating a situation in which a project that grows
larger than the box turns greyed-out
8. Hinting at the snowdrift dilemma by showing a snowdrift blocking a
path and showing characters shoveling the snow with more and more
characters showing up with shovels to come help.

These are all just thoughts and suggestions for the most part, looking
forward to seeing others' ideas.

-- 
Aaron Wolf
co-founder, Snowdrift.coop



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Re: [Snowdrift-design] new video script draft

2017-01-09 Thread Stephen Michel
When I do it in person with people, I rarely say the budget like that. 
I'll usually not include it in my initial pitch, and then either wait 
for them to ask about it, or as soon as I'm done with the pitch I'll 
say something like, "Of course, the first question everyone asks is 
what happens if a project has massive growth?" And then I'll explain 
how we have a site-wide budget (not per-project), and how that's 
actually a good thing because it helps direct your money to the 
projects that actually have enough supporters to make a difference.


Basically it boils down to, most of the time, I have more than 45 
seconds to explain snowdrift to someone. I don't want to take my time 
or risk losing their interest, but I'm more concerned with getting the 
overall idea across (it's a way to donate *conditionally*) and then I 
can straighten out the details later.


--
Email policy: http://smichel.me/email

On Mon, Jan 9, 2017 at 1:57 PM, J.wuensch  
wrote:
Ok, I'm not sure if it's far far better, but I'm ok with it. Maybe I 
just read it badly to that person and that's why he was confused... :)


Sent from ProtonMail, encrypted email based in Switzerland.



 Original Message 
Subject: Re: [Snowdrift-design] new video script draft
Local Time: 9. Januar 2017 7:31 PM
UTC Time: 9. Januar 2017 18:31
From: aa...@snowdrift.coop
To: design@lists.snowdrift.coop

On 01/09/2017 09:41 AM, J.wuensch wrote:
> Hey guys,
> All in all it's pretty good! But there is one thing I noticed when 
I
> read the text to other people. It's the "site-wide" budget in part 
7

> that seems to be a bit confusing.
>
> 7. And your pledges stay active as long as they fit within your
> site-wide budget.
>
> I would replace "your site-wide budget" with "your defined monthly 
budget":

>
> 7. And your pledges stay active as long as they fit within your 
defined

> monthly budget.
>
> Why: Firstly, I think no one will get, what you mean by a 
"site-wide
> budget". It's just to abstract. I read it to two people and they 
didn't
> get that part... How the mechanism of the budget is working should 
be
> easily clarified on the website later. I think for the video it's 
only

> important, that you know there is a budget limit that you can set
> yourself. If it's side-wite or not, is not important in the first
> place. Secondly in this version it's more obvious that you can 
define

> the budget yourself. And thirdly, it's an additional hint, that
> snowdrift is about monthly payments. I know, there are already 
two, but

> as this is an important point I think it's ok to mention it again.
>
>

Thanks for the reply, but "your defined monthly budget" is absolutely
not going to work. It's FAR FAR better for people to say "site-wide
budget? How does that work?" than to have the WRONG idea "oh, I get 
to

set a cap for how much I give to each project".

We are NOT offering people to cap each project, we are giving them 
ONE

overall site-wide (or system-wide, there are other wordings for these
things) budget. If the total of *all* their pledges goes past their
limit, then the project that grew will be dropped until they decide 
to
drop others instead or to change their budget limit. We don't have 
time

to explain that, but we don't want anyone to have the wrong idea that
you can have a per-project budget.


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Re: [Snowdrift-design] new video script draft

2017-01-09 Thread J.wuensch
Ok, I'm not sure if it's far far better, but I'm ok with it. Maybe I just read 
it badly to that person and that's why he was confused... :)


Sent from [ProtonMail](https://protonmail.ch), encrypted email based in 
Switzerland.



 Original Message 
Subject: Re: [Snowdrift-design] new video script draft
Local Time: 9. Januar 2017 7:31 PM
UTC Time: 9. Januar 2017 18:31
From: aa...@snowdrift.coop
To: design@lists.snowdrift.coop

On 01/09/2017 09:41 AM, J.wuensch wrote:
> Hey guys,
> All in all it's pretty good! But there is one thing I noticed when I
> read the text to other people. It's the "site-wide" budget in part 7
> that seems to be a bit confusing.
>
> 7. And your pledges stay active as long as they fit within your
> site-wide budget.
>
> I would replace "your site-wide budget" with "your defined monthly budget":
>
> 7. And your pledges stay active as long as they fit within your defined
> monthly budget.
>
> Why: Firstly, I think no one will get, what you mean by a "site-wide
> budget". It's just to abstract. I read it to two people and they didn't
> get that part... How the mechanism of the budget is working should be
> easily clarified on the website later. I think for the video it's only
> important, that you know there is a budget limit that you can set
> yourself. If it's side-wite or not, is not important in the first
> place. Secondly in this version it's more obvious that you can define
> the budget yourself. And thirdly, it's an additional hint, that
> snowdrift is about monthly payments. I know, there are already two, but
> as this is an important point I think it's ok to mention it again.
>
>

Thanks for the reply, but "your defined monthly budget" is absolutely
not going to work. It's FAR FAR better for people to say "site-wide
budget? How does that work?" than to have the WRONG idea "oh, I get to
set a cap for how much I give to each project".

We are NOT offering people to cap each project, we are giving them ONE
overall site-wide (or system-wide, there are other wordings for these
things) budget. If the total of *all* their pledges goes past their
limit, then the project that grew will be dropped until they decide to
drop others instead or to change their budget limit. We don't have time
to explain that, but we don't want anyone to have the wrong idea that
you can have a per-project budget.


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Re: [Snowdrift-design] new video script draft

2017-01-09 Thread Aaron Wolf
On 01/09/2017 09:41 AM, J.wuensch wrote:
> Hey guys,
> All in all it's pretty good! But there is one thing I noticed when I
> read the text to other people. It's the "site-wide" budget in part 7
> that seems to be a bit confusing.
> 
> 7. And your pledges stay active as long as they fit within your
> site-wide budget.
> 
> I would replace "your site-wide budget" with "your defined monthly budget":
> 
> 7.  And your pledges stay active as long as they fit within your defined
> monthly budget.
> 
> Why: Firstly, I think no one will get, what you mean by a "site-wide
> budget". It's just to abstract. I read it to two people and they didn't
> get that part... How the mechanism of the budget is working should be
> easily clarified on the website later. I think for the video it's only
> important, that you know there is a budget limit that you can set
> yourself. If it's side-wite or not, is not important in the first
> place.  Secondly in this version it's more obvious that you can define
> the budget yourself. And thirdly, it's an additional hint, that
> snowdrift is about monthly payments. I know, there are already two, but
> as this is an important point I think it's ok to mention it again.
> 
> 

Thanks for the reply, but "your defined monthly budget" is absolutely
not going to work. It's FAR FAR better for people to say "site-wide
budget? How does that work?" than to have the WRONG idea "oh, I get to
set a cap for how much I give to each project".

We are NOT offering people to cap each project, we are giving them ONE
overall site-wide (or system-wide, there are other wordings for these
things) budget. If the total of *all* their pledges goes past their
limit, then the project that grew will be dropped until they decide to
drop others instead or to change their budget limit. We don't have time
to explain that, but we don't want anyone to have the wrong idea that
you can have a per-project budget.




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Re: [Snowdrift-design] new video script draft

2017-01-09 Thread J.wuensch
Hey guys,
All in all it's pretty good! But there is one thing I noticed when I read the 
text to other people. It's the "site-wide" budget in part 7 that seems to be a 
bit confusing.

7. And your pledges stay active as long as they fit within your site-wide 
budget.

I would replace "your site-wide budget" with "your defined monthly budget":

7. And your pledges stay active as long as they fit within your defined monthly 
budget.

Why: Firstly, I think no one will get, what you mean by a "site-wide budget". 
It's just to abstract. I read it to two people and they didn't get that part... 
How the mechanism of the budget is working should be easily clarified on the 
website later. I think for the video it's only important, that you know there 
is a budget limit that you can set yourself. If it's side-wite or not, is not 
important in the first place. Secondly in this version it's more obvious that 
you can define the budget yourself. And thirdly, it's an additional hint, that 
snowdrift is about monthly payments. I know, there are already two, but as this 
is an important point I think it's ok to mention it again.




Sent from [ProtonMail](https://protonmail.ch), encrypted email based in 
Switzerland.



 Original Message 
Subject: Re: [Snowdrift-design] new video script draft
Local Time: 9. Januar 2017 3:50 AM
UTC Time: 9. Januar 2017 02:50
From: stephen.mic...@tufts.edu
To: Design discussion for Snowdrift.coop , 
t...@lists.snowdrift.coop 

On Sat, Jan 7, 2017 at 11:56 PM, Aaron Wolf  wrote:


We're getting close!! We need to work on the last pre-sign-off line(s) to 
solidify this thing. I'm happy to suggest as a final draft for everything 
except the second-to-last section. SCRIPT: 1. Things like software, music, 
journalism, and research *can* be public goods, freely used and shared by 
*everyone*. 2. But instead, publishers typically add restrictions in order to 
secure funding. 3. Meanwhile, projects releasing their work under free and open 
terms struggle. 4. To address this dilemma, we developed a new fundraising 
method we call crowd**matching**. 5. Rather than donate alone, you pledge to 
make a monthly contribution of 1 cent for every 10 patrons who give to the same 
project with you. 6. 1,000 patrons donating $1 is $1,000, but with 5,000 
patrons at just $5 each, a project would receive $25,000 a month! 7. ??? [see 
notes below; something mentioning budget (probably vague, just giving idea that 
you can learn more reading the how-it-works page) and emphasizing the positive 
qualities of the system as a whole] 8. Join Snowdrift.coop today, and help 
clear the path to a free and open future! --- Aaron's thoughts on 7: * goal: an 
inspiring and informative vision of the system overall * must mention budget * 
avoid vague claims, buzzwords, marketing-speak in favor of factual informative 
content * the vision can emphasize any of: * pledging to many projects * only 
donating much to those that have buy-in from others / those projects "people 
value most" (consensus, avoiding fragmentation / a few successful projects is 
better than many failing ones) * a budget where projects that get *too* popular 
get cut off * no time here but ideal impression of how this mediates runaway 
growth, and a popular project doesn't *directly* cause the drop of another 
project * you have control to stay on-board with a super popular project by 
either (A) dropping others or (B) increasing your budget * you can observe over 
time to favor those projects that make the most impact (accountability) * your 
pledges are part of inviting others to pledge * providing sustainable, reliable 
salaries to project teams * we only have time for some of these things * 
"directs your budget to most-valued" ideas are misleading in that it only 
applies *before* hitting your limit. At your limit, projects that get popular 
will be dropped first. * To ensure people have a clear sense of budget or at 
least open questions and not misunderstandings, these are the implications to 
avoid: * wrong: you always give your whole budget * wrong: you can always keep 
donating without passing your limit (effectively reneging on the matching 
pledge) * wrong: you can set a different budget for each project * we have at 
most about 15 seconds for whatever best compromise of these things we can 
achieve

After more work today, the latest draft stands at:

```

1. Things like software, music, journalism, and research *can* be public goods, 
freely used and shared by *everyone*.

2. But instead, publishers typically add restrictions in order to secure 
funding.

3. Meanwhile, projects releasing their work under free and open terms struggle.

4. To enable the widespread cooperation needed to solve this dilemma, we 
developed a new fundraising method we call "crowdmatching".

5. To support a project, you pledge to donate 1 cent for every 10 patrons who 
give with you each month.

6. 1,000 patrons each put in a dollar, but with 5,000 patro