Re: [marketing] A different Market focus
John McCreesh wrote: > I've felt for some time that, as far as the OOo product is concerned, > we spend too much time 'preaching to the converted' - i.e. addressing > the FOSS-aware. We would get better results by talking about OOo to > birdwatchers, stamp collectors, Rotaries ... Perhaps, Koffice marketing and OpenOffice.org marketing could issue a joint open letter to the incoming Obama administration offering help, while touching on relevant points regarding economics, efficiency, interoperability, security, and national sovereignity. The availability of both packages, on all platforms, needs to be highlighted as does emphasis on the benefits of interoperability through the standard office format. -Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Tue, January 27, 2009 20:11, Graham Lauder wrote: [snip] > So therefore our marketing should shift from touting features and TCO to a > focus on raising Brand Awareness. I've felt for some time that, as far as the OOo product is concerned, we spend too much time 'preaching to the converted' - i.e. addressing the FOSS-aware. We would get better results by talking about OOo to birdwatchers, stamp collectors, Rotaries ... John -- John McCreesh Marketing Project Lead OpenOffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] [Announce] The OpenOffice.org Community Council funded NAKATA Maho a 1600Euro FreeBSD box.
Maho NAKATA wrote: > The OpenOffice.org Community Council funded me a FreeBSD box. > http://blog.livedoor.jp/maho_nakata/archives/51110252.html > thank you! > -- Nakata Maho http://accc.riken.jp/maho/ , http://ja.openoffice.org/ Cool! I presume this will be used for ports, and that these will eventually trickle up to the other BSDs. I'm kind of eager to see 3.x in OpenBSD myself, but have no direct resources or skills to contribute towards the task. So, I will cheer your efforts instead. ;) -Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] [Announce] The OpenOffice.org Community Council funded NAKATA Maho a 1600Euro FreeBSD box.
The OpenOffice.org Community Council funded me a FreeBSD box. http://blog.livedoor.jp/maho_nakata/archives/51110252.html thank you! -- Nakata Maho http://accc.riken.jp/maho/ , http://ja.openoffice.org/ - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] A different Market focus
I had the huge pleasure of attending a Simon Phipps event on Monday. As always the Simon's presentation was insightful and penetrating, not to mention bloody entertaining. The presentation was the same as delivered at LCA09 http://mediacast.sun.com/users/sunmink/media/0904-LCA-Hobart.pdf/details For me however, amongst all the other gems, was Simon's comments on the shift in the way enterprise obtains software solutions. The process had become obvious to me but I hadn't been able to articulate it in the way Simon did in his presentation. He made the assertion that enterprise has used a "Procurement Driven Market" model, which is now moving toward an "Adoption Led" model. So instead of creating a spec then issuing an RFP in the procurement model, The adoption led model uses a select and evaluate process. What does this mean for OOo. It has been my long held opinion that most people don't use our competitor "in preference" to OOo, but use them because they don't know that a viable and in many cases, better, alternative exists. So therefore our marketing should shift from touting features and TCO to a focus on raising Brand Awareness. Thoughts? GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
