I have a theory that anytime that a company has to resort to making videos of products, rather than making products, it's in serious trouble. Can anyone think of a company that made a visionary video and later made a visionary product?
The examples of companies that ran into trouble after making their concept videos are: Apple: Knowledge Navigator Sun: Starfire HP: not sure of the name, but that one with that crap built into the fridge :) AT&T: "You Will" campaign I know that there are a bunch more, but I can't find them right now. So are there any companies that have benefited from these vision videos? All of the above went into serious decline after the videos were made. Don't get me wrong I think that they are wonderful (except for AT&T's), but it seems that are an indication that the company can't actually deliver, so they fake it. The best way to predict the future is to invent it. Alan Kay ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
