[image: newsletter]
Innovation: from Design Vision to Market
As frog design celebrates its 40th anniversary, Mark Rolston, Chief Creative
Officer, will moderate a round table discussion that will examine the
tension between vision and pragmatism, conceptual thinking and
craftsmanship. In today’s economy, a vision is good, but to make a real
impact, it must be brought to life. The discussion will investigate:
1. The challenge of executing a vision while allowing for the craft of
design to tune that vision throughout the development process;
2. Technology as the lever that bridges the gap between design as art and
design as impact;
3. How companies can use design to close the loop between strategy and
execution.
Round table participants include:
*When?*
March 12th, 2009 7:30PM
*Where:*
BAU
brearley architects + urbanists
No 17, Lane 1252, Fuxing Middle Road
+86 21 5466 6969
map http://farm4.static.flickr.com/3640/3324911516_6e7e85971f_o.jpg
中国 上海市复兴中路1252弄17号
+86 21 5466 6969
*RSVP*:
Confirm your presence no later than March 11th by *clicking
here*https://spreadsheets.google.com/viewform?formkey=cHktRVZyaFBFdnpxc0JjWnYybzhKUkE6MA..
[image: mark rolston]*Mark Rolston* | Frog Designhttp://www.frogdesign.com/
As Chief Creative Officer, Mark Rolston is responsible for driving frog
design’s global creative vision. Working closely with the creative
leadership team, Mark orchestrates teams of strategists, technologists,
designers, information architects, analysts, and others to produce
groundbreaking work for Fortune 500 clientele.
[image: Douglas Wang]*Douglas Wang* | Autodesk http://www.autodesk.com
With successful track records in global corporate design management and
delivery of business results through interaction design excellence, Douglas
spent many years in interaction design, user experience. Currently based in
Shanghai, he manages an international team of user experience designers who
work on Autodesk high-profile products.
[image: baili]*Baili Liu, PhD, CUA* | HFI http://www.hfi.com/
10 years experience. Baili has managed projects for clients on application
software, websites, mobile phones/services, and health care products for
emerging Chinese market. Taught and researched in the area of human computer
interaction at University of Washington Bothell.
*WHAT IS IxDA?*
The Interaction Design Association (IxDA) is a member-supported organization
committed to serving the needs of the international interaction design
community. [ 国际交互设计协会(IxDA)是一个由成员自发组织，致力服务于国际交互设计团队交流需求的社会组织。 ]
With the help of more than 7,500 members since 2004, the IxDA provides an
online forum http://www.ixda.org/discuss.php for the discussion of
interaction design issues.[ 自2004年以来，在超过7500名成员的帮助下，IxDA为交互设计话题提供了在线交流论坛。]
*IxDA MISSION*
- *Evangelism* (传播): Promoting awareness of the discipline, craft, and
value of interaction design and design research among businesses, academia,
consumers, and colleagues.
提升人们对交互设计和研究的原理，技巧以及其对商业、学术、消费者和企业内部员工所具有的价值的认知。
- *Innovation* (创新): Advancing the discipline of interaction design.
推进交互设计的学科理论建设。
- *Professionalism* (专业): Encouraging high standards of practice within
the interaction design discipline. 鼓励高水准地实践交互设计准则。
- *Education* (教育): Establishing standards for academic programs in
interaction design. 建立交互设计学科标准。
- *Community Building* (团体建设): Developing a close-knit community of
interaction design professionals. 发展一个志同道合的交互设计专业团体。
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