[IxDA Discuss] Google goes ACD?

[pauric]

No, the other ACD - Audience Centered Design (o;

Google remains driven by engineers but there has to be a shift in the
development process, which will be led by the Creative Labs group

http://www.australianit.news.com.au/story/0,25197,24662121-15306,00.html

Sounds like an in-house agency with the  'freedom to create things on
a whim' and hopes drive the direction of product development.

I'm left thinking that someone at google isnt on the right koolaid...

/pauric

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Re: [IxDA Discuss] Google goes ACD?

[Milan Guenther]

This approach reminds me of SAP's DST division...
http://www.sapdesignguild.org/job_offers/jobs_dst.asp

It looks like a creative bunch to change our engineering-driven
corporate culture group, even though audience as a word is somewhat
marketing speech.

milan
-- 
milan guenther * interaction design
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