Re: [IxDA Discuss] registration download flow
I think this article from A List Apart addresses your question: http://www.alistapart.com/articles/signupforms/ Their main thesis (which echoes everyone's responses) is that you really need to allow people to conduct the primary action - in your case download the toolbar - try it out, understand its value, and then register. If your company requires that you get some information before the download then try to minimize it by just asking for the name and email and once the person has downloaded the product and used it for a bit, shoot them an email to ask for more info. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30795 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] registration download flow
I agree with AJKock. In my experience, as long as you provide something useful and valuable to your user, you always will gain more goodwill if you present the registration options to the user at the end of the process. The user then won't feel forced to give away information and is more inclined to be happy to do so if you give them the service they require first. It of course also depends on what you are providing. But a simple (free) download should definitely not require registration. A grave example: Some web sites demands that you give away your personal details before allowing you to see a demonstration video of their product. This is of course hilarious for obvious reasons: First, you hide promotion of your own product behind a wall and second people just have too little time on their hands to fill out a formula - no matter how small it might be - just to be able to watch what basically is a commercial for your product. Think about the following scenario: You walk into a clothing store and want to buy a pair of jeans. You find the perfect pair and want to buy them. You walk up to the counter and suddenly the guy behind it gives you a sheet of paper where you have to fill out registration details. Your perfectly normal reaction would then be bafflement and frustration. This only creates a bad experience. And remember that UXD is at the very core of Brand loyalty, since a good experience creates endorsements. So any good experience counts. I say, give people what they want, *then* ask them to give something back to you. This is my philosophy anyway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30795 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] registration download flow
I don't have any research to back up my claims, but there is nothing I dislike more than finding a large form to complete after I clicked on a link which was suppose to give me the link to download a product / file. There are pros and cons for both options. Register first 1. User disappointed for not getting what was promised, by expecting the user to give away personal details first. 2. If required, only ask the minimal information 3. User might complete form if they feel they not giving to much away and they can still ignore your marketing emails after downloading the product / file. 4. You might end up with a lot of uninterested registered users Register Second 1. User might feel oblidged to give details after you have them something in good faith. 2. User might be willing to complete a slightly longer form. 3. If users see the value of giving their contact details, they will more than likely complete a form afterwards (while downloading). 4. You might end up with more interested registered users. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] registration download flow
I'm working on a product (toolbar) for a client that requires a download. Has anyone done any research or have anecdotal evidence regarding registration and download order? Are folks more likely to download if they register (one short form) first, or more likely to register if they download first? Thanks, - Tori Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
