[IxDA Discuss] shopping.rediff.com - too much simplicity?
Rediff, one of the leading portals in India recently underwent an entire redesign focusing on simplicity. But I guess it did the worse thing to their online shopping site. Can anyone locate Womens ear rings in their categories page? http://shopping.rediff.com/categories The old site was way better compared to the new site. The old site had the traditional approach and it was reasonably easy to navigate and shop around. - Rajesh Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] shopping.rediff.com - too much simplicity?
Wow, what an, uh-hem, interesting approach. I can't believe they actually did any usability testing on this. Given that the Women's Accessories section has around 100 links, I wonder how long they thought users would be willing to spend searching it? They have also done some extremely weird stuff with listing the same things several times, like 'bangles'. You have to walk back up the list to find out that they are made of different materials. Regards, William -Original Message- From: new-boun...@ixda.org [mailto:new-boun...@ixda.org] On Behalf Of Rajesh Sundaram Sent: 24 August 2009 12:45 AM To: disc...@ixda.org Subject: [IxDA Discuss] shopping.rediff.com - too much simplicity? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] shopping.rediff.com - too much simplicity?
: ( it is. Looks like they implemented new tagging on the back end and lost an argument about whether users need an interface different from the database categorization. As William points out, the subcategories don't appear to be in any order. I was just looking at a more successful way to browse subcategories, on Epicurious' redesigned site. Unfortunately, they seem to be flowing the text horizontally rather than in snaking columns. http://www.epicurious.com/recipesmenus/browse Diana PS Men like bejewelled accessories? On Mon, Aug 24, 2009 at 5:03 AM, William Hudsonwilliam.hud...@syntagm.co.uk wrote: Wow, what an, uh-hem, interesting approach. I can't believe they actually did any usability testing on this. Given that the Women's Accessories section has around 100 links, I wonder how long they thought users would be willing to spend searching it? They have also done some extremely weird stuff with listing the same things several times, like 'bangles'. You have to walk back up the list to find out that they are made of different materials. Regards, William -Original Message- From: new-boun...@ixda.org [mailto:new-boun...@ixda.org] On Behalf Of Rajesh Sundaram Sent: 24 August 2009 12:45 AM To: disc...@ixda.org Subject: [IxDA Discuss] shopping.rediff.com - too much simplicity? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
