All
If this year's marketing communication and budget is reflecting last
year's, then that's of course a discretionary Board decision.
To combine WebCom and MarkCom can in that case be a practical
solution, for now...
However, to combine them more permanently would downgrade the 'Art of
Marketing'
to just 'Promotion'. And would not emply the total toolbox at our
disposal to grow usage of
FOSS for GIS. Marketing can be so much more...
In order to really benefit from all marketing has to offer, we need to
have established at a minimum level:
- what are our offerings/products/services and their added end value?
- what is (are) our target segment audience(s), direct and indirect
for the above?
- how do we create interest for it/these (the promotional aspect) per
target group?
- how/via which appropriate channels do we distribute that
offering-product-service (incl OSGeo-Live)
- which community members/orgs/externals/partners/suppliers are to be involved
- what are available timelines, resources and deliverables?
And these questions-answers are to be addressed interdependently in a
single coherent approach.
If such approach is considered too far fetched...then just have a single Com
for the future, focusing on promotional aspects and media; 'PromCom'.
Not my preferred choice, though ;-)
Marc Vloemans
Kind regards,
Marc Vloemans
Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans
2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl) <
gert-...@osgeo.nl>:
> Hi all,
>
> The website is a tool, just as OSGeo-Live is a tool.
> The 2 committees (WebCom and MarkCom) are closely related.
>
> In my opinion MarkCom set the goals and probably defines what tools are
> needed to reach these goals.
> WebCom makes sure one of these tools is up and running.
> That requires different skill, which makes it a valid choice to keep the 2
> committees separated.
>
>
> Regards,
>
> Gert-Jan
>
>
>
> Venkatesh Raghavan schreef op 16-03-2016 7:53:
>
>> On 3/16/2016 3:00 PM, Massimiliano Cannata wrote:
>>
>> I think that nicolas ideas are fully right. Website is one of the
>>> best
>>> marketing tool.
>>> Maybe making one committee from two dormient make one awake... could
>>> we
>>> consider to join webcom and marketing in a new one?
>>>
>>
>> I also think that merging web and marketing committees would make a
>> lot
>> of sense.
>>
>> Best
>>
>> Venka
>>
>> Maxi
>>> Il 15/Mar/2016 21:39, "Jody Garnett" ha
>>> scritto:
>>>
>>> Thanks Cameron & Nick, could you start outlining a "reboot" on the
>>> wiki
>>> and grab an agenda item for next months board meeting? We also have
>>> a
>>> hangout/workparty for board members (and officers?) in case you want
>>> some
>>> companionship shaping the wiki page.
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 15 March 2016 at 04:38, nicolas bozon
>>> wrote:
>>>
>>> Dear Cameron, Marketing Committee, OSGeo Directors,
>>>
>>> As a member of the so called "dormant" Marketing Committee, i would
>>> be
>>> glad to help revitalising it.
>>>
>>> In fact it hasn't been a satisfactory nor confortable situation to
>>> be a
>>> member of such a forgotten commitee since 2012.
>>> So i'd like to volunteer for championing such committee reboot, and
>>> propose to help define strategic changes, recruit new members and
>>> tackle
>>> some of the administrative tasks.
>>> I can also chair the Committee if needed, and if this is
>>> appropriated for
>>> gathering the troops. Cameron, I am not Santa (but 'Klaus' only:)),
>>> but I'd
>>> be very glad to learn from your experience and we may try to enhance
>>> things
>>> together.
>>>
>>> However,i think the commitee's mission and role should be revised,
>>> probably indepth modified, and aligned with the new OSGeo plans.
>>> My main point is that the mandate of the OSGeo Marketing Committee
>>> must
>>> go way beyond the funding of OSGeo events and the managment of
>>> consumables
>>> or swag, as it mostly did (or not) until now.
>>> OSGeo Live is one of our best marketing tool to showcase some of the
>>> Foundation's software projects, but not to promote and market the
>>> Foundation itself IMHO.
>>> OSGeo Live must of course be kept inside a new marketing plan, but
>>> the
>>> latter shouldn't be built on DVDs and events only.
>>>
>>> According to me, improving OSGeo Marketing globally is one of the
>>> most
>>> important and urgent action to be taken according to the new
>>> strategic plan
>>> defined by the Board.
>>> It must help OSGeo to be presented as more matured, more inclusive,
>>> more
>>> professional, and fully considered by the broader geospatial
>>> community.
>>>
>>> I believe such reborn Marketing Committee should work closely along
>>> with
>>> the Board of Directors, the Website Committee and a few motivated
>>> contributors, in order to:
>>>
>>> - Define a consitent OSGeo identity