[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
At 09:38 PM 2/10/2001 -0500, Bob wrote: [EMAIL PROTECTED] wrote: I'm talking about THE ABILITY OF EGOLD-USING COMMERCIAL ENTERPIRES, TO ADVERTISE TO THE EGOLD COMMUNITY. We have no way other than hit or miss. You're absolutely right, JP. One of the most important reasons for advertising is simply to let people know that you exist, or what you sell, or what a current special is. It's a means of communicating. Not in my book (or in Sergio Zyman's book - "End of Marketing As We Knew It"). The main reason to advertise is to sell products! Marketing or PR may be a way of communication. For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Advertising needs to be consistent, timely and focused. That story is not really relevant George - sure, some ads work and some don't. (Have you ever met Sergio, BTW?) However advertising, generally speaking, certainly works. That payment page is the choke point. The funnel. http://www.bananagold.com/howitshouldbe.gif Man, would that be valuable to have a banner there for a while, every now and then. 68,459 funded accounts divided by 9111 spends/day equals about 8 days to be exposed to some large percentage of the spenders. You're right JP. Advertising is commercial grease, oil, silicon spray to commerce. Banner ads are the least effective way to advertise. The return is less than 1/2 of 1% return. Where do you get that figiure from and what does it mean? Are you talking ROI, % retainment or what? I have run many ad banner campaigns for different entities and clients, and some work some don't. (No different from TV ads, really.) Which is why ad companies like iVillage, Yahoo and others are suffering and looking for new ways to generate revenue. Banner ads are supposedly good for generating brand awareness, but I haven't seen any definitive facts on that. Advertising is definitely needed, but you need to use effective advertising, which is an art in itself. Well whatever but I want you, George, or anyone, to state in English the following: How do I put a message in front of people who actually use e-gold. Now, so far, I have thought of two ways: (i) if one could get the complete list of all the email addresses of all e-gold account users who make a spend more than once per month (that would rock) or (ii) by putting a message on the spend confirm page in the egold spend mechanism. I am absolutely wanting to know any OTHER WAY of reaching people who actually use e-gold. Actually, i'm offering a 5 gram bounty RIGHT NOW to anyone who can state in English without waffling any other method for reaching people who actually use e-gold. I'd be very happy to send on the 5 grams! George __ George Matyjewicz, President Standard Reserve Corp. -- Atlanta, GA World Wide Currency for the World Wide Web http://www.standardreserve.com mailto:[EMAIL PROTECTED] --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
At 09:54 AM 2/14/2001 +1100, [EMAIL PROTECTED] wrote: For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Advertising needs to be consistent, timely and focused. That story is not really relevant George - sure, some ads work and some don't. Sure it is. Doesn't matter how good the ad appeals to customers or how many awards it gets, the important thing is how much business did it bring in. (Have you ever met Sergio, BTW?) Sure did. Helluva nice guy. However advertising, generally speaking, certainly works. Absolutely. I always say there is no such thing as bad advertising. Of course, some is better than others. And you have to spend your money wisely. George __ George Matyjewicz, President Standard Reserve Corp. -- Atlanta, GA World Wide Currency for the World Wide Web http://www.standardreserve.com mailto:[EMAIL PROTECTED] --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
George Matyjewicz wrote: At 09:38 PM 2/10/2001 -0500, Bob wrote: [EMAIL PROTECTED] wrote: I'm talking about THE ABILITY OF EGOLD-USING COMMERCIAL ENTERPIRES, TO ADVERTISE TO THE EGOLD COMMUNITY. We have no way other than hit or miss. You're absolutely right, JP. One of the most important reasons for advertising is simply to let people know that you exist, or what you sell, or what a current special is. It's a means of communicating. Not in my book (or in Sergio Zyman's book - "End of Marketing As We Knew It"). The main reason to advertise is to sell products! Marketing or PR may be a way of communication. George, The first order of an e-gold business once it's open for business is to get the word out that the *business exists*! Just how are funded e-gold account holders to even know that an e-gold business exists if you have no means to *communicate* that fact to them? For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Makes sense to me. Pull it. Why spend the money if it doesn't make a *measurable* difference. Now, if I put a brand new e-gold accepting business on the Web, put in a bunch of legitimate key words after the tag, and a good description after the tag and do some good work making submissions to the search engines, and then wait 3 months, I'll bet I get next to no or very little hits. But, if I do all that *and* have a banner on e-gold's confirm payment page real close to the day the site went public on the Web, I'll bet the 2 hits rates are like *night* and *day*. In the long run? That's another story. Advertising needs to be consistent, timely and focused. Agreed. Every year people are dying off and being born. In fact the founder of Coca Cola understood the importance of your above remark. That payment page is the choke point. The funnel. http://www.bananagold.com/howitshouldbe.gif Man, would that be valuable to have a banner there for a while, every now and then. 68,459 funded accounts divided by 9111 spends/day equals about 8 days to be exposed to some large percentage of the spenders. You're right JP. Advertising is commercial grease, oil, silicon spray to commerce. Banner ads are the least effective way to advertise. The return is less than 1/2 of 1% return. Which is why ad companies like iVillage, Yahoo and others are suffering and looking for new ways to generate revenue. No body is saying the banners are the be all and end all of it. Promoting a business in the long run should involve any number of actions. Particularly those that cause word of mouth advertising. 'course one has to offer something worth talking/recommending about. And, of course no business will do well no matter the amount spent of advertising if they are selling something nobody wants. Banner ads are supposedly good for generating brand awareness, but I haven't seen any definitive facts on that. If you run across any, please let us know. Advertising is definitely needed, but you need to use effective advertising, which is an art in itself. George Bob --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
