http://www.nytimes.com/2006/02/27/technology/27origami.html?_r=1&oref=slogin

SAN FRANCISCO, Feb. 26 — A cryptic Web site that was set up by
Microsoft but does not bear its name appears to hint that the company
will reveal information about a new consumer product on Thursday. The
site caused a flurry of speculation on Internet gadget gossip sites
over the weekend.

The Web site, www.origamiproject.com, suggests that the introduction
of a personalized mobile device that "will change your life" is in the
offing, but gives no details. It promises an update on Thursday.

A video clip unearthed by bloggers on the Web site of the video
production firm Digital Kitchen appears to be an advertisement for a
hand-held, wireless touch-screen computer from Microsoft called
Origami. Paul Mattheus, Digital Kitchen's chief executive, and a press
contact listed on its Web site did not return phone calls or e-mail
messages on Sunday.

Richard Doherty, the president of Envisioneering, a consumer
electronics consulting firm, said that his company had received an
invitation to a briefing for analysts at Microsoft's headquarters in
Redmond, Wash., on Thursday.

"It's a 'technology' we've been invited to see," Mr. Doherty said.
"That could be all kinds of things. But a device that is near to
shipping would be surprising. If Microsoft was working with any of the
major chip makers on a new device, it would be a long shot that that
piece of information would not slip out until the product was almost
ready."

Intel has been working on multimedia tablet-style PC's running Windows
for some time. One prototype, called Ruby, was shown to some industry
analysts last year. According to one analyst who saw Ruby, it was
about the size of the device in the Digital Kitchen video.

Frank Shaw, a spokesman for Microsoft, said Saturday that the company
was not planning an announcement on Thursday, but that it would have
something to talk about at an industry event next month. He would not
comment on the intent of the Web site but confirmed that it did belong
to Microsoft.

Several commentators suggested the device would be a Microsoft-branded
media player aimed at competing with the Apple iPod. Microsoft has had
little success in using its conventional model of rallying branded
hardware makers around its software and services to create a
compelling alternative to Apple's combination of the iPod and the
iTunes music store.

A number of industry analysts said that Microsoft, which has
traditionally generated little suspense with its product
announcements, was trying to steal a page from Apple Computer's
playbook by fueling anticipation with secrecy.

For its part, Apple has sent reporters invitations to a press event on
Tuesday to introduce "fun new" products at the company's headquarters
in Cupertino, Calif.

Steve Lohr contributed reporting from New York for this article.





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