[FairfieldLife] Refined Sugar for Refined Consciousness

2014-02-12 Thread Michael Jackson
Sugar, syrup courtroom fight reveals inner workings

By SUSAN SALISBURY

Cox Newspapers February 12, 2014 

WEST PALM BEACH, Fla. — Sugar and high-fructose corn syrup are the top 
sweeteners when it comes to satisfying American’s sweet tooth, but an ongoing 
court battle between the two industries is filled with tart allegations about 
money trails and smear campaigns.

More than 700,000 pages of recently released, previously confidential documents 
obtained by The Palm Beach Post provide an inside look at both industries. 
They’ve come to light during proceedings in a federal lawsuit filed in 2011 in 
Los Angeles by the sugar industry against high-fructose corn syrup producers 
alleging misleading advertising.

Led by the Western Sugar Cooperative, the sugar companies alleged that the Corn 
Refiners Association and its agribusiness members such as 
Archer-Daniels-Midland, Cargill Inc., and Tate  Lyle ran a deceptive $50 
million ad campaign called “Sweet Surprise.” The campaign that began in 2008 
told consumers that “sugar is sugar” and that “your body cannot tell the 
difference between sugar and high-fructose corn syrup.”

A pre-trial hearing is set for November, but no trial date has been scheduled.

The sugar industry was especially outraged by the high-fructose corn syrup 
industry asking the U.S. Food and Drug Administration to change HFCS’s name to 
“corn sugar.” The FDA denied that petition in May 2012, saying that corn sugar 
is a term used for dextrose for more than 30 years and that consumers would be 
confused by a liquid product being called sugar.

In September 2012 the HFCS industry filed a counter-suit alleging that the 
sugar folks waged “a spin and smear conspiracy” against HFCS that began as 
early as 2003. Its goal was to persuade consumers that HFCS was not natural and 
should be avoided and that sugar-containing products are superior.

The documents, such as memos from The Sugar Association’s executive director 
Andy Briscoe to its board, make it clear that the fight for market share is a 
big one and both sides are seeking to influence Americans’ eating habits.

The sugar industry’s attorneys assert in court filings that the corn refiners 
are trying to conceal information from the public. For example, they allege 
that corn refiners have paid researchers Dr. James Rippe and John S. White more 
than $10 million to advocate on their behalf.

The corn refiners counter that in a Dec. 20 filing: “If anything, it is the 
plaintiffs who have engaged in a spin-and-smear conspiracy to scare the public 
into consuming sugar over HFCS.”

They point to internal Sugar Association memos in which officials admitted a 
study about HFCS in soft drinks was flawed, but then used it and other 
discredited studies to publicly attack HFCS.

White and Rippe have never hidden their connection to the Corn Refiners 
Association, CRA attorneys state in court filings.

Among the documents now public is a Sept. 13, 2004, memo from sugar’s Briscoe 
to its board. It states that in October 2003 the board approved as its No. 1 
objective the replacement of high-fructose corn syrup with sugar in the food 
and beverage industry.

That same memo also states, “We are not doing research to denigrate HFCS, but 
are doing research to verify the nutritional safety of sugar.”

Revealing from the corn refiners is an email with the subject line “Marketing 
Ploy.” Archer-Daniels-Midland spokesman David Weintraub wrote, “I think we’re 
unnecessarily asking for trouble by using the ‘natural’ language.” A few months 
later in another email, he called the name change “dishonest and sneaky.”

What’s at stake? A $77 billion global industry of which each wants to control 
as large a share as possible.

Read more here: 
http://www.thestate.com/2014/02/12/3262842/sugar-syrup-courtroom-fight-reveals.html#storylink=cpy


Re: [FairfieldLife] Refined Sugar for Refined Consciousness

2014-02-12 Thread Bhairitu
Much of the food industry doesn't care if they kill you as long as they 
can make a dime (or a few billion).  I've been noticing that some 
products that listed HFCS first as a sweetener have dropped it to second 
after sugar if not eliminating it altogether.  The HFCS want to make 
money off what was usually a waste product.  Greedy bastards.


On 02/12/2014 06:45 PM, Michael Jackson wrote:


Sugar, syrup courtroom fight reveals inner workings

By SUSAN SALISBURY

Cox Newspapers February 12, 2014

WEST PALM BEACH, Fla. — Sugar and high-fructose corn syrup are the top 
sweeteners when it comes to satisfying American’s sweet tooth, but an 
ongoing court battle between the two industries is filled with tart 
allegations about money trails and smear campaigns.


More than 700,000 pages of recently released, previously confidential 
documents obtained by The Palm Beach Post provide an inside look at 
both industries. They’ve come to light during proceedings in a federal 
lawsuit filed in 2011 in Los Angeles by the sugar industry against 
high-fructose corn syrup producers alleging misleading advertising.


Led by the Western Sugar Cooperative, the sugar companies alleged that 
the Corn Refiners Association and its agribusiness members such as 
Archer-Daniels-Midland, Cargill Inc., and Tate  Lyle ran a deceptive 
$50 million ad campaign called “Sweet Surprise.” The campaign that 
began in 2008 told consumers that “sugar is sugar” and that “your body 
cannot tell the difference between sugar and high-fructose corn syrup.”


A pre-trial hearing is set for November, but no trial date has been 
scheduled.


The sugar industry was especially outraged by the high-fructose corn 
syrup industry asking the U.S. Food and Drug Administration to change 
HFCS’s name to “corn sugar.” The FDA denied that petition in May 2012, 
saying that corn sugar is a term used for dextrose for more than 30 
years and that consumers would be confused by a liquid product being 
called sugar.


In September 2012 the HFCS industry filed a counter-suit alleging that 
the sugar folks waged “a spin and smear conspiracy” against HFCS that 
began as early as 2003. Its goal was to persuade consumers that HFCS 
was not natural and should be avoided and that sugar-containing 
products are superior.


The documents, such as memos from The Sugar Association’s executive 
director Andy Briscoe to its board, make it clear that the fight for 
market share is a big one and both sides are seeking to influence 
Americans’ eating habits.


The sugar industry’s attorneys assert in court filings that the corn 
refiners are trying to conceal information from the public. For 
example, they allege that corn refiners have paid researchers Dr. 
James Rippe and John S. White more than $10 million to advocate on 
their behalf.


The corn refiners counter that in a Dec. 20 filing: “If anything, it 
is the plaintiffs who have engaged in a spin-and-smear conspiracy to 
scare the public into consuming sugar over HFCS.”


They point to internal Sugar Association memos in which officials 
admitted a study about HFCS in soft drinks was flawed, but then used 
it and other discredited studies to publicly attack HFCS.


White and Rippe have never hidden their connection to the Corn 
Refiners Association, CRA attorneys state in court filings.


Among the documents now public is a Sept. 13, 2004, memo from sugar’s 
Briscoe to its board. It states that in October 2003 the board 
approved as its No. 1 objective the replacement of high-fructose corn 
syrup with sugar in the food and beverage industry.


That same memo also states, “We are not doing research to denigrate 
HFCS, but are doing research to verify the nutritional safety of sugar.”


Revealing from the corn refiners is an email with the subject line 
“Marketing Ploy.” Archer-Daniels-Midland spokesman David Weintraub 
wrote, “I think we’re unnecessarily asking for trouble by using the 
‘natural’ language.” A few months later in another email, he called 
the name change “dishonest and sneaky.”


What’s at stake? A $77 billion global industry of which each wants to 
control as large a share as possible.


Read more here: 
http://www.thestate.com/2014/02/12/3262842/sugar-syrup-courtroom-fight-reveals.html#storylink=cpy