Re: [Ambassadors] Re: Picture Book....

2009-01-08 Thread Nicu Buculei

Doug Berry wrote:


Hardbacks are more expensive to create, but it should not
be that much. One way we could go would be to sell the book 
at our cost. Not add anything to the price, or at least

adjust the price down to compensation for the change in
cover.


If we plan to sell about 100-200 pieces from a book, adding a few 
dollars to the price will probably bring something under $1000 in total. 
I don't think that is worth and better having the books as cheap as 
possible (not adding anything) and make them as affordable ass possible, 
so the number of purchasers may be larger. Spreading more Fedora love is 
more important IMO.



I know Ian was planning on having the first books pay for
the rest of them, but maybe we can work something out.



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Re: [Ambassadors] Re: Picture Book....

2009-01-07 Thread Doug Berry

--- On Mon, 1/5/09, Paul W. Frields  wrote:
 
> I *really* would prefer hardbacks.  That's a much more
> lasting item,
> whether we give as gifts or buy for ourselves.  But again,
> if the cost
> makes them so expensive no one will buy them, that would be
> a silly
> requirement.  I just hope they're not *that* costly.

Hardbacks are more expensive to create, but it should not
be that much. One way we could go would be to sell the book 
at our cost. Not add anything to the price, or at least
adjust the price down to compensation for the change in
cover.

I know Ian was planning on having the first books pay for
the rest of them, but maybe we can work something out.

-- Douglas Berry --
slasher...@fedora.com



  

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Re: [Ambassadors] Re: Picture Book....

2009-01-06 Thread Ian Weller
On Tue, Jan 06, 2009 at 12:19:08PM -0500, Paul W. Frields wrote:
> On Mon, Jan 05, 2009 at 10:47:24PM -0600, Ian Weller wrote:
> > > 
> > It's what they offer. If someone wants to double check me, I was going
> > off of these PDFs -- http://ianweller.fedorapeople.org/lsi-docs/
> 
> You may need to chmod 644 those docs -- I can't access them here.
> 
Oh. Thanks, done :)

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Re: [Ambassadors] Re: Picture Book....

2009-01-06 Thread Paul W. Frields
On Mon, Jan 05, 2009 at 10:47:24PM -0600, Ian Weller wrote:
> On Mon, Jan 05, 2009 at 07:44:18PM -0900, Jeff Spaleta wrote:
> > 2009/1/5 Ian Weller :
> > > My plan I emailed a day or two ago called for an 8.5" square paperback
> > > with 80 full color pages.
> > 
> > If I was forced to choose, I'd take color pages over hardback... but
> > that seems a little odd that you can't do both.
> > 
> It's what they offer. If someone wants to double check me, I was going
> off of these PDFs -- http://ianweller.fedorapeople.org/lsi-docs/

You may need to chmod 644 those docs -- I can't access them here.

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Ian Weller
On Mon, Jan 05, 2009 at 07:44:18PM -0900, Jeff Spaleta wrote:
> 2009/1/5 Ian Weller :
> > My plan I emailed a day or two ago called for an 8.5" square paperback
> > with 80 full color pages.
> 
> If I was forced to choose, I'd take color pages over hardback... but
> that seems a little odd that you can't do both.
> 
It's what they offer. If someone wants to double check me, I was going
off of these PDFs -- http://ianweller.fedorapeople.org/lsi-docs/

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Jeff Spaleta
2009/1/5 Ian Weller :
> My plan I emailed a day or two ago called for an 8.5" square paperback
> with 80 full color pages.

If I was forced to choose, I'd take color pages over hardback... but
that seems a little odd that you can't do both.

-jef

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Ian Weller
On Mon, Jan 05, 2009 at 09:06:08PM -0500, Paul W. Frields wrote:
> On Mon, Jan 05, 2009 at 03:55:17PM -0600, Ian Weller wrote:
> > The only real reason I would want to do this is if we decreased the
> > purchase price accordingly. I think the less hassle we put on us (have
> > distributors do the work for us), the better, and the extra bit in the
> > price pays for itself. From what I understand, we're setting the
> > wholesale price, not the retail price though.
> >
> > That's not to say I'm completely against doing the shipping ourselves.
> 
> Agreed about letting the distributors take up some of the work if it's
> possible and not too cost prohibitive.
> 
I don't think it is. The pricing I mentioned is for going through with
the distributors plan. That is, we're setting wholesale price at $15, so
not sure what it'll end up being retail (we can set a price, but who
knows if it'll stick).

> Agreed again.  It would be great to integrate Mo's graphics with the
> cover design, the endpapers, and/or some part of the interior page
> design:
> 
> http://duffy.fedorapeople.org/collateral/fourfs/
> 
But of course :)  I'm already thinking up designs in my head.

> I *really* would prefer hardbacks.  That's a much more lasting item,
> whether we give as gifts or buy for ourselves.  But again, if the cost
> makes them so expensive no one will buy them, that would be a silly
> requirement.  I just hope they're not *that* costly.
> 
So do I, but I also would really prefer color pages. Apparently the two
options are not combinable at LSI... but if someone could call them and
confirm that that'd be cool.

My plan I emailed a day or two ago called for an 8.5" square paperback
with 80 full color pages.

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Paul W. Frields
On Mon, Jan 05, 2009 at 03:55:17PM -0600, Ian Weller wrote:
> On Sun, Jan 04, 2009 at 09:29:18PM -0800, Doug Berry wrote:
> > When I mentioned using Wal-mart or Amazon as vendors, that
> > is of course one way we could go. We will have that 
> > automatically when we register with LSI. But the most profitable
> > way to go would be to sell any books ourselves. If a vendor
> > sells the book, they are going to add 15%, that is deducted
> > out of our profit, not from LSI.
> > 
> > Setting up a web page and taking orders ourselves would mean
> > we would make the most profit from our book.
> The only real reason I would want to do this is if we decreased the
> purchase price accordingly. I think the less hassle we put on us (have
> distributors do the work for us), the better, and the extra bit in the
> price pays for itself. From what I understand, we're setting the
> wholesale price, not the retail price though.
>
> That's not to say I'm completely against doing the shipping ourselves.

Agreed about letting the distributors take up some of the work if it's
possible and not too cost prohibitive.

> > I am not sure what you mean with the four different books.
> > Is that four books at once, or one at a time? Book sales
> > are almost impossible to predict. But I think that the first
> > book will sell. It may well pay for the other four. 
> > 
> The first set would be four books at once, aligning with the four
> foundations. We need a *lot* more marketing collateral on these and this
> is just another way to push that during this release cycle.

Agreed again.  It would be great to integrate Mo's graphics with the
cover design, the endpapers, and/or some part of the interior page
design:

http://duffy.fedorapeople.org/collateral/fourfs/

> > One way to gage this: at this upcoming FUDCON, if we are going 
> > to be passing out release forms, maybe we could take a legal
> > pad or pledge cards and ask people "would you like to pre-order
> > the book your picture will be in?" If the people whose pictures 
> > and names are going to be in the book, won't commit to buying
> > it, we might as well quit right now.
> > 
> Great idea! I'll put those on the release forms we make up.
> 
> > Then again, we are not even bound, no pun intended, to producing
> > a bound book. We could go magazine style: folded pages, stapled
> > in the middle, the cheapest type of book. We could do any amount
> > of pages, 20, 40, 80, 160. 
> > 
> I was thinking that the idea would be that we have a nice, high-quality
> physical book. Quite frankly, paperback would be the least I would go in
> quality.

I *really* would prefer hardbacks.  That's a much more lasting item,
whether we give as gifts or buy for ourselves.  But again, if the cost
makes them so expensive no one will buy them, that would be a silly
requirement.  I just hope they're not *that* costly.

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Ian Weller
On Sun, Jan 04, 2009 at 09:29:18PM -0800, Doug Berry wrote:
> When I mentioned using Wal-mart or Amazon as vendors, that
> is of course one way we could go. We will have that 
> automatically when we register with LSI. But the most profitable
> way to go would be to sell any books ourselves. If a vendor
> sells the book, they are going to add 15%, that is deducted
> out of our profit, not from LSI.
> 
> Setting up a web page and taking orders ourselves would mean
> we would make the most profit from our book.
The only real reason I would want to do this is if we decreased the
purchase price accordingly. I think the less hassle we put on us (have
distributors do the work for us), the better, and the extra bit in the
price pays for itself. From what I understand, we're setting the
wholesale price, not the retail price though.

That's not to say I'm completely against doing the shipping ourselves.

> I am not sure what you mean with the four different books.
> Is that four books at once, or one at a time? Book sales
> are almost impossible to predict. But I think that the first
> book will sell. It may well pay for the other four. 
> 
The first set would be four books at once, aligning with the four
foundations. We need a *lot* more marketing collateral on these and this
is just another way to push that during this release cycle.

> One way to gage this: at this upcoming FUDCON, if we are going 
> to be passing out release forms, maybe we could take a legal
> pad or pledge cards and ask people "would you like to pre-order
> the book your picture will be in?" If the people whose pictures 
> and names are going to be in the book, won't commit to buying
> it, we might as well quit right now.
> 
Great idea! I'll put those on the release forms we make up.

> Then again, we are not even bound, no pun intended, to producing
> a bound book. We could go magazine style: folded pages, stapled
> in the middle, the cheapest type of book. We could do any amount
> of pages, 20, 40, 80, 160. 
> 
I was thinking that the idea would be that we have a nice, high-quality
physical book. Quite frankly, paperback would be the least I would go in
quality.

> I wonder myself, and I think that after the first couple of books,
> which we could do bound, sales might drop off even from the 
> most committed Fedoreans. So maybe anticipating that and going
> to a zine would be better in the long run.  
> 
The idea for books past the four foundations set would be for specific
things -- like if the KDE SIG wanted us to produce one. The demand will
still be there -- just in selective groups. And as I mentioned in a
previous email, for the next 6 books (which I expect to at least take a
few years to get through all of those), we don't need to buy any more
ISBNs, because we will already have them, so that's a lot of the cost
out of the way.

> I definitely think it should be Max, or someone Red Hat.
> LSI is going to like much better dealing with an established
> corporation. All Max or whoever would have to do is go to
> the Lightning Source web site, click on the "New Accounts"
> button and fill out the form. Once we are registered, they
> will assign us a "Guide" who will explain their system.
> 
I'll talk to Max about this sometime when we're both awake.

> I think I understand the point that Paul Fields was trying
> to make the other day: we are a FREE Software foundation 
> and we don't want to appear to be morphing into a commercial
> book publish phenomenom. But if it seems to be a Red Hat
> venture and are just a Beta version of it, well  
> 
As the footers (seemingly ironically) say: we're sponsored by Red Hat,
but Red Hat is not responsible for what we do. ;)  We're a community,
and this will be done by the community. It bothers me not that we should
have a Red Hatter register with LSI, since that makes sense, but
considering it a "Red Hat" venture seems... not correct ^_^

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Doug Berry
--- On Mon, 1/5/09, Nicu Buculei  wrote
> 
> I think we may have enough in-house experience for the
> task, so maybe the class room can be held by Fedora
> "subject matter experts".

Exactly, Nicu, thanks for the help on that other thing too.
I could probably do a class on Scribus, since I have built
several books using it. Maybe we can get something worked
up.


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slasher...@fedoraproject.org



  

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Nicu Buculei

Doug Berry wrote:


One thing though. After FUDCON, when the pics start rolling
in, we are going to be using Open Source Software to 
create the actual books. Most probably Scribus, Open Office,

The Gimp, and ?. Maybe we could approach some of these
projects and set-up an agreeable time for the most people, 
then have someone from these projects give us a IRC Fedora

Classroom session on How-to use their stuff to create a
book.


I think we may have enough in-house experience for the task, so maybe 
the class room can be held by Fedora "subject matter experts".


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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Doug Berry
--- On Mon, 1/5/09, Paul W. Frields  wrote:

> It seems to me that Max has got a plan for how to make the
> finances
> work out, whether that's by simply giving these as
> community gifts or
> using any income to fund other Fedora efforts (or simply
> sustain the
> publishing and gift-giving on the side).  My only concern
> was that we
> maintain transparency in any financial accounting.  I'd
> love to write
> an introduction for these.

Way cool!
If we do this right and keep our books affordable so more
people can afford to buy them, we should pay our way and 
make a few bucks. Once we do a couple of books, we can
gage interest and be able to adjust our costs and prices
accordingly.

One thing though. After FUDCON, when the pics start rolling
in, we are going to be using Open Source Software to 
create the actual books. Most probably Scribus, Open Office,
The Gimp, and ?. Maybe we could approach some of these
projects and set-up an agreeable time for the most people, 
then have someone from these projects give us a IRC Fedora
Classroom session on How-to use their stuff to create a
book.

-- w Douglas Berry --
slasher...@fedoraproject.org
  


  

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Re: [Ambassadors] Re: Picture Book....

2009-01-05 Thread Paul W. Frields
On Sun, Jan 04, 2009 at 09:29:18PM -0800, Doug Berry wrote:
> > (However I'm not sure who needs to register on
> > LSI's website if Max is
> > the one getting all the moneys.)
> 
> I definitely think it should be Max, or someone Red Hat.
> LSI is going to like much better dealing with an established
> corporation. All Max or whoever would have to do is go to
> the Lightning Source web site, click on the "New Accounts"
> button and fill out the form. Once we are registered, they
> will assign us a "Guide" who will explain their system.
> 
> I think I understand the point that Paul Fields was trying
> to make the other day: we are a FREE Software foundation 
> and we don't want to appear to be morphing into a commercial
> book publish phenomenom. But if it seems to be a Red Hat
> venture and are just a Beta version of it, well  

It seems to me that Max has got a plan for how to make the finances
work out, whether that's by simply giving these as community gifts or
using any income to fund other Fedora efforts (or simply sustain the
publishing and gift-giving on the side).  My only concern was that we
maintain transparency in any financial accounting.  I'd love to write
an introduction for these.

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Re: [Ambassadors] Re: Picture Book....

2009-01-04 Thread Doug Berry
--- On Sat, 1/3/09, Ian Weller  wrote:
 
> Do we want to set up a website somewhere and point shoppers
> to
> Amazon.com or whatnot? (Gah, I'm thinking way too far
> ahead again)

When I mentioned using Wal-mart or Amazon as vendors, that
is of course one way we could go. We will have that 
automatically when we register with LSI. But the most profitable
way to go would be to sell any books ourselves. If a vendor
sells the book, they are going to add 15%, that is deducted
out of our profit, not from LSI.

Setting up a web page and taking orders ourselves would mean
we would make the most profit from our book.
... 
> > Lightning Source would then send us a royalty check, I
> > think it's every three months. We can just have
> them send 
> > it to Max and he can disburse any funds.
> > 
> You OK with this, Max? We could just plan for this, and it
> would make me
> feel a lot better if we got this problem out of the way
> first ^_^

I agree. If Max could handle the money, we would just be
free to create books and not have to worry about money 
responsibilities. I think any monies should go to Red Hat
anyway, even if we have to sneak it in a back door.
...

> Questions I have for you guys:
> 1. Does this sound reasonable? Does it seem viable that we
> can sell 105
>copies in a year? For those who will be in the book, or
> other Fedora
>contributors, or other Fedora fans, the $60 for the
> first set of four
>price seems a bit large. I'm not really sure.

I am not sure what you mean with the four different books.
Is that four books at once, or one at a time? Book sales
are almost impossible to predict. But I think that the first
book will sell. It may well pay for the other four. 

One way to gage this: at this upcoming FUDCON, if we are going 
to be passing out release forms, maybe we could take a legal
pad or pledge cards and ask people "would you like to pre-order
the book your picture will be in?" If the people whose pictures 
and names are going to be in the book, won't commit to buying
it, we might as well quit right now.

Then again, we are not even bound, no pun intended, to producing
a bound book. We could go magazine style: folded pages, stapled
in the middle, the cheapest type of book. We could do any amount
of pages, 20, 40, 80, 160. 

I wonder myself, and I think that after the first couple of books,
which we could do bound, sales might drop off even from the 
most committed Fedoreans. So maybe anticipating that and going
to a zine would be better in the long run.  
..

> (However I'm not sure who needs to register on
> LSI's website if Max is
> the one getting all the moneys.)

I definitely think it should be Max, or someone Red Hat.
LSI is going to like much better dealing with an established
corporation. All Max or whoever would have to do is go to
the Lightning Source web site, click on the "New Accounts"
button and fill out the form. Once we are registered, they
will assign us a "Guide" who will explain their system.

I think I understand the point that Paul Fields was trying
to make the other day: we are a FREE Software foundation 
and we don't want to appear to be morphing into a commercial
book publish phenomenom. But if it seems to be a Red Hat
venture and are just a Beta version of it, well  

-- Douglas Berry --
slasher...@fedoraproject.com



  

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Re: [Ambassadors] Re: Picture Book....

2009-01-03 Thread Ian Weller
On Sat, Jan 03, 2009 at 07:45:45AM -0800, Doug Berry wrote:
> > I don't see any reason why not.  We just want to make
> > sure we know who is holding the money, and how much there
> > ends up being.  I think it's a pretty simple &
> > straightforward problem to solve.
> 
> If I may jump in on this for a moment. The only way we
> would ever sell or handle any books ourselves, would be
> if we chose to buy them from Lightning Source and sell
> them.
> 
> Otherwise all sales would be handled by Lightning Source
> and they would provide us with strict accounting for each
> sale. They are a division of Ingram Book Services, which
> handles half the books in the world and is a multi-billion
> dollar enterprise.
> 
> Once the book(s) are in the Ingram database, we can just
> direct any buyers to Amazon, Wal-mart, any book store with
> a computer, and a zillion other on-line vendors. 
> 
Do we want to set up a website somewhere and point shoppers to
Amazon.com or whatnot? (Gah, I'm thinking way too far ahead again)

> Lightning Source would then send us a royalty check, I
> think it's every three months. We can just have them send 
> it to Max and he can disburse any funds.
> 
You OK with this, Max? We could just plan for this, and it would make me
feel a lot better if we got this problem out of the way first ^_^


> Also, I have a bunch of documents that Lightning Source
> sent me. They are pretty thorough in breaking down the 
> costs and establishing what we can expect from them. I
> tried to send them to some people over the mailing lists
> email, but the file size was to big and it crashed. I also
> sent them to Ian, so if anyone wants a copy, they would
> need to provide him or I with a outside email address.
> 
I've placed them here: http://ianweller.fedorapeople.org/lsi-docs/



So here's what I'm thinking initially: we publish four books ("Volumes
1-4"), each entitled something like "The Fedora Book: Friends", or
whatever, for each of the four foundations (freedom, friends, features,
first).

Each book would contain about 80 pages. (LSI requires page counts in
multiples of 4; for reference, The Love Book has 96 pages.) If we go
less than 80 pages, we can't put text on the spine (which would
definitely help in identifying the book on a shelf with four or so
different copies of The Fedora Book).

80 pages: (odd pages on right side, even on left)
  1. Title page
  2. Copyright (CC-BY-SA, right?)/cataloging data
  3-4. Introduction by current FPL (if Paul doesn't take up two pages,
   make page 3 blank)
  5. Introduction of the foundation whose story is being told in this
 book, with wonderful Four Foundations livery provided by Mo
  6-77. Photos and stories of contributors
  78-79. Index of contributors across all books published so far
  80. Left blank because LSI told us to (they stick an internal barcode
  on here)

I envision the pages being in full color. LSI will print a full color
book, sized 8.5" x 8.5" (whoa, another parallel to The Love Book!) with
80 pages, for $8.20 per unit (book). Setup for the title comes out to
$75 (half for the cover, half for the pages), and to make the book
available to Amazon and the like, we are charged $12/yr for each ISBN.

Add to this cost the necessity of getting a proof for each individual
book. For an 80-page book, this would be $22.20. And, we need ISBNs.
Doug mentioned this would be $275 for a block of 10 ISBNs.

The initial cost, then, is $711.80 for the four books. Setting the
wholesale markup to $15 keeps the price reasonable for both buyers and
us -- we can recoup the cost for all four books with 105 sales.[1] Add
to this an additional $48/yr after the first year -- and remember, this
isn't including any additional books that we may want to produce after
these four. Also, keep in mind that we still have six more ISBNs to do
whatever with. The initial cost for the next six books would be $87 plus
$12 per year after the first year.

[1]: This is overall sales of all the four books, not each one.

(For those who may be wondering where any of this information is, it's
not in the POD manual (USOPSMANUAL080108.pdf), it's in US COLOR PRICE
SHEET 091508.pdf.)

I would like to mention that the proposal Doug emailed to me pertains to
only one book, while this pertains to an initial four.



Questions I have for you guys:
1. Does this sound reasonable? Does it seem viable that we can sell 105
   copies in a year? For those who will be in the book, or other Fedora
   contributors, or other Fedora fans, the $60 for the first set of four
   price seems a bit large. I'm not really sure.
2. On a totally unrelated note, where are we going to stick all of the
   photos for this project? We need somewhere where we can also enter
   their "story", and where others can upload their photos into a
   moderation queue. Flickr is what I see in my mind as being the least
   trouble, but it's not open source, and most of the photograhpers
   would need a pro account ($30som

Re: [Ambassadors] Re: Picture Book....

2009-01-03 Thread Doug Berry

--- On Fri, 1/2/09, Max Spevack  wrote:

> I don't see any reason why not.  We just want to make
> sure we know who is holding the money, and how much there
> ends up being.  I think it's a pretty simple &
> straightforward problem to solve.

If I may jump in on this for a moment. The only way we
would ever sell or handle any books ourselves, would be
if we chose to buy them from Lightning Source and sell
them.

Otherwise all sales would be handled by Lightning Source
and they would provide us with strict accounting for each
sale. They are a division of Ingram Book Services, which
handles half the books in the world and is a multi-billion
dollar enterprise.

Once the book(s) are in the Ingram database, we can just
direct any buyers to Amazon, Wal-mart, any book store with
a computer, and a zillion other on-line vendors. 

Lightning Source would then send us a royalty check, I
think it's every three months. We can just have them send 
it to Max and he can disburse any funds.

Also, I have a bunch of documents that Lightning Source
sent me. They are pretty thorough in breaking down the 
costs and establishing what we can expect from them. I
tried to send them to some people over the mailing lists
email, but the file size was to big and it crashed. I also
sent them to Ian, so if anyone wants a copy, they would
need to provide him or I with a outside email address.





  

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Re: [Ambassadors] Re: Picture Book....

2009-01-02 Thread Max Spevack

On Fri, 2 Jan 2009, Ian Weller wrote:


Can the profit be added to budgets for Ambassadors events or whatnot?


I don't see any reason why not.  We just want to make sure we know who 
is holding the money, and how much there ends up being.  I think it's a 
pretty simple & straightforward problem to solve.


--Max

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