Tackled this after the meeting to answer Robyn's questions about the F13
schedule, which I'll also address directly inline on that thread in a
moment.
Braindump hopefully worth reading (but which will make it out to a more
coherent blog post shortly, so don't worry about catching it now if
you're busy) is at
http://meetbot.fedoraproject.org/fedora-mktg/2009-12-22/fedora-mktg.2009-12-22-20.49.html,
also available at https://fedoraproject.org/wiki/Marketing_meetings#2009.
Meeting summary
---------------
* LINK:
http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html
(mchua, 20:50:22)
* How the F13 marketing schedule works (mchua, 20:57:23)
* Alpha (pre-March-2nd): focus on infrastructure (mchua, 20:59:02)
* example: F12 retrospective, F13 schedule, FAD planning, join
process, SOPs, software tools (limesurvey, zikula, fedora-tour)
(mchua, 21:01:15)
* Beta (March 3rd - April 6th): focus on deliverables (mchua,
21:09:01)
* talking points, slogan, feature profiles, one-page release notes,
screenshots library, briefing Ambassadors (mchua, 21:09:18)
* other activities: FAD happens during this time, marketing research
ongoing, Fedora Insight publishing materials, Desktop team liasons,
gear up for PR (press release, press conference) if we have
bandwidth. (mchua, 21:10:18)
* GA (April 7th - May 11th): focus on PR, center-of-excellence for
increasing contributions (mchua, 21:33:38)
* examples: interfacing with press, press conference, helping other
teams make their marketing deliverables, partnering with Classroom
to make on-boarding training opportunities for other teams, Join
process consulting, getting-started marketing via Insight for other
teams, etc (mchua, 21:34:22)
* F13 schedule questions (mchua, 21:35:20)
* LINK:
http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html
(mchua, 21:35:54)
* ACTION: tasks 13 and 15 refer to a deprecated deliverable we don't
do any more (one-page release notes have replaced the tour) and
should be deleted. (mchua, 21:43:23)
* ACTION: add a "brief ambassadors" item for 3/30-4/6 (mchua,
21:44:13)
* ACTION: when updating SOPs, note on Tours page that Tours has been
replaced by one-page release notes (mchua, 21:46:25)
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