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Jayde.com Member Newsletter
December 20, 1999
< http://www.jayde.com >
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IN THIS ISSUE:
1.)... About This Newsletter
2.)... Jayde Germany
3.)... Today's Feature Article
4.)... Today's Quick Clicks
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1.) About the JaydeNews Newsletter
JaydeNews is an optional weekly newsletter available to those who
submitted their web site to the Jayde.com search engine and directory.
Jayde.com contains only the best and most relevant sites on the web!
This newsletter focuses on improving and popularizing all web sites
listed with the Jayde directory.
Want your ad viewed by 500,000+ webmasters and site owners? JaydeNews
is one of the most popular webmaster newsletters on the web!
For ad details and prices... mailto:[EMAIL PROTECTED]
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2.) Jayde Germany
On Dec.3, 1999 the first international mirror of Jayde.com was
launched in Germany by Com4Net Management Venture Capital AG.
Com4Net AG, a giant software, media and ISP company, plans to
quickly make Jayde.de one of the most trafficked search engines
in Germany and Central Europe. We invite all German and European
webmasters to list their sites in what is sure to be one of Europe's
major portals.
< http://www.jayde.de/ >
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PayTrust.com is the leading online bill management service and easy
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of paper bills. Plus, Paytrust.com is offering three months FREE,
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3.) How Your Web Site can Generate Over 25 Times More Buying
Customers in Less than a Year, by Michael W. Campbell
GET RID OF EVERYTHING ON THE HOME PAGE
Put what you now call your home page inside your web site and use it
as a directory to navigate your site. Set up a new home page, its
sole purpose should be to attract a major search engine and funnel
the visitors inside, to your site's directory. The home page should
not contain any frames, tables or scripts of any kind. Use plain
simple html consisting of title, headlines, links and body copy,
perhaps even a small graphic or two. You don't even need meta tags
on the home page.
USE MORE THAN ONE SITE
Retailers do it in the real world so why limit yourself to one
location in the virtual world. What is hosting going to cost you,
$25.00 a month? That's a drip in an ocean compared to the enormous
boost in traffic that more sites will bring. Start with six web
sites, mirror the content, put slightly different headlines and meta
tags on each of the mirrored pages. If your original site consisted
of 10 pages, you now have 60 pages working for you in the search
engines. Since mirroring is being frowned on by some lately, you
might want to get around this by making each site into a different
product category. Simply make each site highly targeted to one
product line and tie the look and feel of the various sites together
by using the same graphic design style and logos.
CROSS LINKING
Very important, make sure each page inside your site (not the home
pages) links to all your other sites and pages. Each internal page
will contain 59 links, the best way to do this is with a 1x1 pixel
transparent gif. Doing this will beat the link popularity penalty
that's employed by several search engines. It will also create a
self maintaining "stickiness". Now it doesn't matter if the engine
tosses out all your pages except two of them. When it comes to crawl
again, the two pages that stuck in the index have links to all your
other pages, and the crawler will find them again.
SET UP 150 DOORWAY PAGES (I CALL THEM HOOK PAGES)
Yes it seems like a lot, but if you have products from 10
manufacturers and they each have 10 different models, that's 100
hook pages per manufacturer or 1000 hook pages in all. Just start
with your most popular makes and models, or generic product
categories. Make two a week and you'll have over 100 hook pages
working for you in the search engines by the end of the year. Will
you be accused of spamming the engine, no. They are not going to
penalize you for providing legitimate pages that contain content
that people are actually searching for. Do hook pages still work,
yes. Hook pages are my number one source for generating visitors.
They work extremely well.
INVERT YOUR DATABASE
Someone once told you that an online database is a good thing, well
not if you want to be found in the search engines. If your database
contains 2000 items, there might be 100 different makes or models
and they each have 20 different accessories. Make a static web page
for each make or model. That will give you 100 additional highly
targeted pages working for you in the search engines. Price changes
are easy if your html software is like mine and can make global
changes to everything in a folder. Just add an item number or sku
number before the price. Then tell your html software to search and
replace all instances of that sku number from old to new price.
SUBMITTING AN ANNOUNCING
Announce only one page per day to each search engine. If you have 60
web pages it will take 60 days. Just be sure to track which pages
have been announced to which search engines. If the search engine
specifies that only the home page can be submitted, follow the
rules, you have been cookied.
SUMMARY
Get more than one site, mirror the content or put different product
categories on each. Just be sure to get domain names with keywords
in them. Put up a plain home pages - but they'll be search engine
beauties - that lead to your "real" home / directory / navigational
pages. Cross link everything with invisible pixels. Write two hook
pages a week focusing on both generic product categories and specific
makes and models. Wait at least 24 hours before submitting another
page from the same domain to the search engines.
There, in less than a year, you've gone from one site with 10 pages,
to six sites totaling 60 pages, plus 100 hook pages, plus 100
database pages, to a grand total of 260 pages working for you in
the search engines. From 10 to 260, that's 26 times more likely to
be found, 26 times greater chance of having just the right keyword
density to be "flavor of the month". If you follow this simple
formula and put in the "sweat equity" required, you'll always have
at least 20 top positioned pages in the 8 major search engines at
any given moment in time.
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Michael W. Campbell is the author of the new internet marketing book
"Nothing But 'Net: How I Generated $750,000.00 in Internet Revenues
in Less Than a Year With Virtually No Advertising Costs."
< http://activemarketplace.com/net >
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Expert in your field? We're looking for ARTICLES on web site design
and development, promotion, positioning, and e-commerce. Articles
should be in the 700 to 800 word range and include a one paragraph
bio of the author. Submissions can be sent to: [EMAIL PROTECTED]
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4.) Today's Quick Clicks
B_I_G_G_E_S_T____S_L_O_T_S____O_N_L_I_N_E
http://www.SLOTLAND.com/?p=276483
Does your website serve business professionals?
http://www.careercentral.com/affiliates/default.asp?FromAd=JDE2
Join The New PayTrust.com Affiliate Program
http://affiliate.paytrust.com
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Want your ad viewed by 500,000+ webmasters and site owners?
For ad details and rates ... mailto:[EMAIL PROTECTED]
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Sincerely,
The Jayde.com Team
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