Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Fred Bauder
 On 7 November 2010 00:34, Anthony wikim...@inbox.org wrote:
 On Sat, Nov 6, 2010 at 12:39 PM, Thomas Dalton
 thomas.dal...@gmail.com wrote:
 On 5 November 2010 17:02, David Gerard dger...@gmail.com wrote:
 ... and compromise content, as TV Tropes found out:

 http://tvtropes.org/pmwiki/pmwiki.php/Administrivia/TheSituation?from=Main.TheGoogleIncident

 That's not a problem with adverts. It's merely an incompatibility
 between Google's policies and the site. If we fell victim to the same
 policies, we could just choose another advertiser to work with
 (although, in reality, Google would bend over backwards to get their
 adverts on our sites and would relax their policies).

 I'm sure they'd be willing to work out a deal where people can opt-in
 to Wikipedia ads (which wouldn't be subject to the anti-porn rules).
 I doubt they'd allow non-opt-in ads on [[tit torture]], though.

 I'm not convinced opt-in ads would get any significant revenue. Very
 few people would opt-in and those that do would probably be people
 that are just doing it to get us money and aren't going to click on
 the ads, so we wouldn't actually get any money.

No, no, no. We sell ads on a page marked advertisements at the top of
each article. The ads are tailored to the article and the advertiser bids
for the space and pays weekly, monthly, or annually and pays up front. No
clicking through to it.

Fred




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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Fred Bauder
 On 7 November 2010 00:34, Anthony wikim...@inbox.org wrote:
 On Sat, Nov 6, 2010 at 12:39 PM, Thomas Dalton
 thomas.dal...@gmail.com wrote:
 On 5 November 2010 17:02, David Gerard dger...@gmail.com wrote:
 ... and compromise content, as TV Tropes found out:

 http://tvtropes.org/pmwiki/pmwiki.php/Administrivia/TheSituation?from=Main.TheGoogleIncident

 That's not a problem with adverts. It's merely an incompatibility
 between Google's policies and the site. If we fell victim to the same
 policies, we could just choose another advertiser to work with
 (although, in reality, Google would bend over backwards to get their
 adverts on our sites and would relax their policies).

 I'm sure they'd be willing to work out a deal where people can opt-in
 to Wikipedia ads (which wouldn't be subject to the anti-porn rules).
 I doubt they'd allow non-opt-in ads on [[tit torture]], though.

 I'm not convinced opt-in ads would get any significant revenue. Very
 few people would opt-in and those that do would probably be people
 that are just doing it to get us money and aren't going to click on
 the ads, so we wouldn't actually get any money.

 No, no, no. We sell ads on a page marked advertisements at the top of
 each article. The ads are tailored to the article and the advertiser bids
 for the space and pays weekly, monthly, or annually and pays up front. No
 clicking through to it.

 Fred

We use a tab at the top of the article to link to the ad page. No one has
to click on it; but if you're looking for buying, or investigating
products, you will.

Fred


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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 10:35 AM, Thomas Dalton thomas.dal...@gmail.com wrote:
 On 7 November 2010 00:34, Anthony wikim...@inbox.org wrote:
 I'm sure they'd be willing to work out a deal where people can opt-in
 to Wikipedia ads (which wouldn't be subject to the anti-porn rules).
 I doubt they'd allow non-opt-in ads on [[tit torture]], though.

 I'm not convinced opt-in ads would get any significant revenue. Very
 few people would opt-in and those that do would probably be people
 that are just doing it to get us money and aren't going to click on
 the ads, so we wouldn't actually get any money.

Oh, sorry, I just realized how incredibly confusing I phrased that.
What I meant by people can opt-in was that the advertisers could
opt-in to allowing their ads to appear on Wikipedia, so that
unsuspecting advertisers didn't wind up having their products
displayed on an illustrated article about [[tit torture]].

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Thomas Dalton
On 7 November 2010 15:50, Fred Bauder fredb...@fairpoint.net wrote:
 We use a tab at the top of the article to link to the ad page. No one has
 to click on it; but if you're looking for buying, or investigating
 products, you will.

The click-through rate would be tiny and therefore so would the revenue.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 11:03 AM, Thomas Dalton thomas.dal...@gmail.com wrote:
 On 7 November 2010 15:50, Fred Bauder fredb...@fairpoint.net wrote:
 We use a tab at the top of the article to link to the ad page. No one has
 to click on it; but if you're looking for buying, or investigating
 products, you will.

 The click-through rate would be tiny and therefore so would the revenue.

I would think the click-through rate would be above-average.  People
who want ads are more likely to click on those ads (also less likely
to be using ad-blocking software).

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Thomas Dalton
On 7 November 2010 16:05, Anthony wikim...@inbox.org wrote:
 On Sun, Nov 7, 2010 at 11:03 AM, Thomas Dalton thomas.dal...@gmail.com 
 wrote:
 On 7 November 2010 15:50, Fred Bauder fredb...@fairpoint.net wrote:
 We use a tab at the top of the article to link to the ad page. No one has
 to click on it; but if you're looking for buying, or investigating
 products, you will.

 The click-through rate would be tiny and therefore so would the revenue.

 I would think the click-through rate would be above-average.  People
 who want ads are more likely to click on those ads (also less likely
 to be using ad-blocking software).

They won't be people that want ads, though. They'll be people that
want ad revenue for us. If they click, they'll be clicking to get us
revenue and not actually buying, which advertisers stopped falling for
years ago.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 11:12 AM, Thomas Dalton thomas.dal...@gmail.com wrote:
 On 7 November 2010 16:05, Anthony wikim...@inbox.org wrote:
 On Sun, Nov 7, 2010 at 11:03 AM, Thomas Dalton thomas.dal...@gmail.com 
 wrote:
 On 7 November 2010 15:50, Fred Bauder fredb...@fairpoint.net wrote:
 We use a tab at the top of the article to link to the ad page. No one has
 to click on it; but if you're looking for buying, or investigating
 products, you will.

 The click-through rate would be tiny and therefore so would the revenue.

 I would think the click-through rate would be above-average.  People
 who want ads are more likely to click on those ads (also less likely
 to be using ad-blocking software).

 They won't be people that want ads, though. They'll be people that
 want ad revenue for us. If they click, they'll be clicking to get us
 revenue and not actually buying, which advertisers stopped falling for
 years ago.

1) Why the huge assumption of bad faith?  I don't think you're correct
that people would sign up for ads who don't want ads.  As you
correctly point out, there would actually be no long-term benefit to
anyone for doing so.
2) If the payment isn't per click, why would people click through to
get us revenue?

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Thomas Dalton
On 7 November 2010 16:21, Anthony wikim...@inbox.org wrote:
 1) Why the huge assumption of bad faith?  I don't think you're correct
 that people would sign up for ads who don't want ads.  As you
 correctly point out, there would actually be no long-term benefit to
 anyone for doing so.
 2) If the payment isn't per click, why would people click through to
 get us revenue?

This has nothing to do with good or bad faith. If people are only
opting in because they want ads, then there are going to be a very
small number of people opting in. Why have ads on Wikipedia pages when
you can just google for things you want to buy? If payment *were* by
click, then people would abuse it, which is why payment wouldn't be by
click and we wouldn't get much money. That was the point I was trying
to make.

Can you give an example of a site with opt-in advertising that
actually gets significant revenue from it (for the number of page
views they get)?

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 11:21 AM, Anthony wikim...@inbox.org wrote:
 On Sun, Nov 7, 2010 at 11:12 AM, Thomas Dalton thomas.dal...@gmail.com 
 wrote:
 They won't be people that want ads, though. They'll be people that
 want ad revenue for us. If they click, they'll be clicking to get us
 revenue and not actually buying, which advertisers stopped falling for
 years ago.

 1) Why the huge assumption of bad faith?  I don't think you're correct
 that people would sign up for ads who don't want ads.

Let me amend that.  I don't think that the percentage of people who
want ads would be lower in an opt-in scenario.  Obviously *some*
people who don't want ads would sign up for ads.  But presumably
*most* people who do want ads would also sign up for ads.  So the
proportion of people who want ads would go up, in my estimation quite
dramatically.

Of course, this is somewhat dependent on how good the ads are,
including both how relevant they are and how well the scammers are
screened out.



On Sun, Nov 7, 2010 at 11:31 AM, Thomas Dalton thomas.dal...@gmail.com wrote:
 On 7 November 2010 16:21, Anthony wikim...@inbox.org wrote:
 1) Why the huge assumption of bad faith?  I don't think you're correct
 that people would sign up for ads who don't want ads.  As you
 correctly point out, there would actually be no long-term benefit to
 anyone for doing so.
 2) If the payment isn't per click, why would people click through to
 get us revenue?

 This has nothing to do with good or bad faith.

Claiming that people are going to scam the system by signing up for
(and clicking on) ads for the sole purpose of transferring money from
the advertisers to Wikipedia is a huge assumption of bad faith.

 If people are only
 opting in because they want ads, then there are going to be a very
 small number of people opting in.

I don't know about that.  It depends in large part on how good the ads
are (see above).

 Why have ads on Wikipedia pages when
 you can just google for things you want to buy?

It can save a step.  Also, maybe Wikipedia's ads could be better
screened than Google's ads.

 If payment *were* by
 click, then people would abuse it, which is why payment wouldn't be by
 click and we wouldn't get much money. That was the point I was trying
 to make.

Right, but your we wouldn't get much money point was just
speculation, and I was speculating differently.

 Can you give an example of a site with opt-in advertising that
 actually gets significant revenue from it (for the number of page
 views they get)?

I can't think of any site that has opt-in advertising, so no.

In any case, as I clarified a few emails above, I never meant to
suggest that Wikipedia should have opt-in advertising (*).  Clearly
more money would be made if the advertising were not opt-in.  And
clearly any advertising would cause a huge rift in the community.

(*) I was simply trying to say that I doubt Google would allow Google
ads on unscreened Wikipedia articles unless the advertiser
specifically asked for it

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Thomas Dalton
On 7 November 2010 16:40, Anthony wikim...@inbox.org wrote:
 On Sun, Nov 7, 2010 at 11:21 AM, Anthony wikim...@inbox.org wrote:
 On Sun, Nov 7, 2010 at 11:12 AM, Thomas Dalton thomas.dal...@gmail.com 
 wrote:
 They won't be people that want ads, though. They'll be people that
 want ad revenue for us. If they click, they'll be clicking to get us
 revenue and not actually buying, which advertisers stopped falling for
 years ago.

 1) Why the huge assumption of bad faith?  I don't think you're correct
 that people would sign up for ads who don't want ads.

 Let me amend that.  I don't think that the percentage of people who
 want ads would be lower in an opt-in scenario.  Obviously *some*
 people who don't want ads would sign up for ads.  But presumably
 *most* people who do want ads would also sign up for ads.  So the
 proportion of people who want ads would go up, in my estimation quite
 dramatically.

Yes, you are obviously right about that. It would be a high proportion
of a very small number, though. People don't click on ads because they
go looking for them, they click on ads because they get distracted
from what they are doing by the ad and it occurs to them that it might
be worth clicking on it. That's why adverts are made to be attention
grabbing.

 Why have ads on Wikipedia pages when
 you can just google for things you want to buy?

 It can save a step.  Also, maybe Wikipedia's ads could be better
 screened than Google's ads.

Going to Wikipedia seems to be adding a step, not removing one. We
can't do any significant screening of ads. We can remove obvious scams
and really annoying ads, but anything more than that wouldn't be
neutral.

 If payment *were* by
 click, then people would abuse it, which is why payment wouldn't be by
 click and we wouldn't get much money. That was the point I was trying
 to make.

 Right, but your we wouldn't get much money point was just
 speculation, and I was speculating differently.

 Can you give an example of a site with opt-in advertising that
 actually gets significant revenue from it (for the number of page
 views they get)?

 I can't think of any site that has opt-in advertising, so no.

And why do you think that is? Sure, I'm speculating, but the fact that
neither of us knows of any site that is actually doing it suggests my
speculation is accurate.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 11:52 AM, Thomas Dalton thomas.dal...@gmail.com wrote:
 On 7 November 2010 16:40, Anthony wikim...@inbox.org wrote:
 It can save a step.  Also, maybe Wikipedia's ads could be better
 screened than Google's ads.

 Going to Wikipedia seems to be adding a step, not removing one.

In some cases.  Not all though.

Another huge advantage would be that the ads would sometimes be much
better targeted, as there would be clarification and disambiguation
which doesn't occur in a typical Google search.

 We can't do any significant screening of ads. We can remove obvious scams
 and really annoying ads, but anything more than that wouldn't be
 neutral.

How is it neutral to remove obvious scams?

 I can't think of any site that has opt-in advertising, so no.

 And why do you think that is?

I don't know.  I guess mostly because opt-in advertising is pretty
much guaranteed to make less money than non-opt-in advertising.

Although, who knows, maybe it's just because no one major has ever tried it.

 Sure, I'm speculating, but the fact that
 neither of us knows of any site that is actually doing it suggests my
 speculation is accurate.

No, sorry, it doesn't.  What it suggests is that opt-in advertising is
pretty much guaranteed to make less money than non-opt-in advertising.
 That wasn't the disagreement.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread WJhonson
In a message dated 11/7/2010 8:12:40 AM Pacific Standard Time, 
thomas.dal...@gmail.com writes:


 They won't be people that want ads, though. They'll be people that
 want ad revenue for us. If they click, they'll be clicking to get us
 revenue and not actually buying, which advertisers stopped falling for
 years ago.
 
 

I'm also skeptical that any sort of tab that is just a click here to see 
ads will be very productive.  I'm also skeptical that manually placed and 
manually monitored,  internet advertising even pays for the wages of the worker.

This is why Google uses automagic.  And why everyone else does as well.

W
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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread WJhonson
In a message dated 11/7/2010 2:03:27 PM Pacific Standard Time, 
jay...@gmail.com writes:


  I'm also skeptical that any sort of tab that is just a click here to 
 see
  ads will be very productive.  I'm also skeptical that manually placed 
 and
  manually monitored,  internet advertising even pays for the wages of the 
 worker.
 
  This is why Google uses automagic.  And why everyone else does as well.
 
 Not everyone.  There are still many websites that only have a few 
 sponsors.
 
 --
 John Vandenberg
 

The number of sponsors is not related to the question of whether they are 
manually placing and monitoring ads on a page by page basis.
Sites with few sponsors can also be rotating ads through automagic, so it's 
not a question of the number of sponsors.

My counter point was that the issue of placing relevant ads manually, is 
financial suicide, as the income from individual ads is minimal.  My point 
being, that the income from individual ads placed, is far less than the wages 
paid to the human ad placer and monitor.

W
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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread Fred Bauder
 In a message dated 11/7/2010 8:12:40 AM Pacific Standard Time,
 thomas.dal...@gmail.com writes:


 They won't be people that want ads, though. They'll be people that
 want ad revenue for us. If they click, they'll be clicking to get us
 revenue and not actually buying, which advertisers stopped falling for
 years ago.



 I'm also skeptical that any sort of tab that is just a click here to see
 ads will be very productive.  I'm also skeptical that manually placed and
 manually monitored,  internet advertising even pays for the wages of the
 worker.

 This is why Google uses automagic.  And why everyone else does as well.

 W

I envision ads being sold by salespeople on commission. Anyone who sells
an ad would be responsible for selecting and monitoring the ads they
sell. Commission guarantees our salespeople will go after ads that are
relevant to the page they are linked from that marketers feel are
worthwhile. Even without counting click throughs we could add information
to the link on the ad page which showed the other end where the potential
customer came from.

If automagic worked, I would see ads for stuff I might have at least a
passing interest in; I seldom do. But if I'm looking at an article on a
book or an author I might well take a look at an ad page linked from it.
I buy lots of books. If nothing else it would save a step or two.

Fred



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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread John Vandenberg
On Mon, Nov 8, 2010 at 9:35 AM,  wjhon...@aol.com wrote:
 In a message dated 11/7/2010 2:03:27 PM Pacific Standard Time,
 jay...@gmail.com writes:


  I'm also skeptical that any sort of tab that is just a click here to
 see
  ads will be very productive.  I'm also skeptical that manually placed
 and
  manually monitored,  internet advertising even pays for the wages of the
 worker.
 
  This is why Google uses automagic.  And why everyone else does as well.

 Not everyone.  There are still many websites that only have a few
 sponsors.

 --
 John Vandenberg


 The number of sponsors is not related to the question of whether they are
 manually placing and monitoring ads on a page by page basis.
 Sites with few sponsors can also be rotating ads through automagic, so it's
 not a question of the number of sponsors.

 My counter point was that the issue of placing relevant ads manually, is
 financial suicide, as the income from individual ads is minimal.  My point
 being, that the income from individual ads placed, is far less than the wages
 paid to the human ad placer and monitor.

I agree with you that manually placing and monitoring ads on a
per-article basis would not be cost effective.  If it was a paid
employee, the community would quickly grow a distrust for them.  If it
was the community placing ads, it would skew the community and
probably result in admin boards being twice as nasty.

However we could encourage donations by having a static page that is
part of the UI of each project that prominently lists everyone who has
donated to WMF. e.g.

http://wikimediafoundation.org/wiki/Benefactors
(btw, can someone change 'Herpes' to Herpes Doctor!)

and

http://wikimediafoundation.org/wiki/Wikimedia_thanks_Virgin_Unite

--
John Vandenberg

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 12:07 PM,  wjhon...@aol.com wrote:
 I'm also skeptical that manually placed and
 manually monitored,  internet advertising even pays for the wages of the 
 worker.

 This is why Google uses automagic.  And why everyone else does as well.

Doesn't Google lets the advertiser pick which searches they want to
appear on?  Is that manual, or automagic?  Would letting the
advertiser pick which articles they want to appear on be manual, or
automagic?

On Sun, Nov 7, 2010 at 5:57 PM, Fred Bauder fredb...@fairpoint.net wrote:
 If automagic worked, I would see ads for stuff I might have at least a
 passing interest in; I seldom do. But if I'm looking at an article on a
 book or an author I might well take a look at an ad page linked from it.
 I buy lots of books. If nothing else it would save a step or two.

With support for location targeting you could do even better.  There
are physicians who spend hundreds of thousands of dollars a year on
location targeted Google adwords, and they do so because the revenue
they're generating from it is more than the cost.

I think this is all pretty much a nonstarter, though.  Between the
lack of support for ads in the community and the difficult hurdles
that would need to be navigated to not get in trouble with the IRS, I
don't see ads ever coming to Wikimedia Foundation websites.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread Fred Bauder
 On Sun, Nov 7, 2010 at 12:07 PM,  wjhon...@aol.com wrote:
 I'm also skeptical that manually placed and
 manually monitored,  internet advertising even pays for the wages of
 the worker.

 This is why Google uses automagic.  And why everyone else does as well.

 Doesn't Google lets the advertiser pick which searches they want to
 appear on?  Is that manual, or automagic?  Would letting the
 advertiser pick which articles they want to appear on be manual, or
 automagic?

 On Sun, Nov 7, 2010 at 5:57 PM, Fred Bauder fredb...@fairpoint.net
 wrote:
 If automagic worked, I would see ads for stuff I might have at least a
 passing interest in; I seldom do. But if I'm looking at an article on a
 book or an author I might well take a look at an ad page linked from
 it.
 I buy lots of books. If nothing else it would save a step or two.

 With support for location targeting you could do even better.  There
 are physicians who spend hundreds of thousands of dollars a year on
 location targeted Google adwords, and they do so because the revenue
 they're generating from it is more than the cost.

 I think this is all pretty much a nonstarter, though.  Between the
 lack of support for ads in the community and the difficult hurdles
 that would need to be navigated to not get in trouble with the IRS, I
 don't see ads ever coming to Wikimedia Foundation websites.

Yes, revenue would have to be used for nonprofit purposes, either ours or
others, or else.

I am aware from experience here and elsewhere that even the most obvious
initiatives can be futile. That is not a reason to not to advance them,
repeatedly.

Fred



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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread WJhonson
In a message dated 11/7/2010 3:19:19 PM Pacific Standard Time, 
wikim...@inbox.org writes:


 Doesn't Google lets the advertiser pick which searches they want to
 appear on?  Is that manual, or automagic?  Would letting the
 advertiser pick which articles they want to appear on be manual, or
 automagic?
 
 On Sun, Nov 7, 2010 at 5:57 PM, Fred Bauder fredb...@fairpoint.net 
 wrote:
  If automagic worked, I would see ads for stuff I might have at least a
  passing interest in; I seldom do. But if I'm looking at an article on a
  book or an author I might well take a look at an ad page linked from it.
  I buy lots of books. If nothing else it would save a step or two.
 
 With support for location targeting you could do even better.  There
 are physicians who spend hundreds of thousands of dollars a year on
 location targeted Google adwords, and they do so because the revenue
 they're generating from it is more than the cost.
 
 I think this is all pretty much a nonstarter, though.  Between the
 lack of support for ads in the community and the difficult hurdles
 that would need to be navigated to not get in trouble with the IRS, I
 don't see ads ever coming to Wikimedia Foundation websites.
 

When an advertiser picks which searches they want to appear on, this is 
handled by the customer.  No time commitment from Google employees there.  And 
this affects searches, not individual hand-picked end-user pages.  
Similarly, webcontent creators using Adsense, can block certain types of ads, 
or even 
certain advertisers, but again, this is done by the customer, so-to-speak, 
not by a Google-paid employee.

If there were a system created, where all the *effort* were off loaded to 
the payer, not the pay...ed, then you'd gain that financial benefit.
The creation of such a system however, involves the effort of a much higher 
level of paid employee :)

So there you go.  No free lunch.
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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 6:24 PM, Fred Bauder fredb...@fairpoint.net wrote:
 Between the
 lack of support for ads in the community and the difficult hurdles
 that would need to be navigated to not get in trouble with the IRS, I
 don't see ads ever coming to Wikimedia Foundation websites.

 Yes, revenue would have to be used for nonprofit purposes, either ours or
 others, or else.

No.  It would likely require much more than that.  More like the
hurdles that had to be jumped through by the Mozilla
Foundation/Corporation, only more difficult because Wikipedia is
already well-established.

That or you could try to convince the IRS that the advertisements
themselves are part and parcel of the mission to educate the public,
which might actually be possible.

Either way it would take quite a bit of effort on the part of the WMF,
and that combined with the pushback from the community, I just don't
think it'll ever happen.

 I am aware from experience here and elsewhere that even the most obvious
 initiatives can be futile. That is not a reason to not to advance them,
 repeatedly.

I'd argue against you on that one, but it'd probably be futile.

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fa...

2010-11-07 Thread Anthony
On Sun, Nov 7, 2010 at 6:44 PM,  wjhon...@aol.com wrote:
 If there were a system created, where all the *effort* were off loaded to
 the payer, not the pay...ed, then you'd gain that financial benefit.
 The creation of such a system however, involves the effort of a much higher
 level of paid employee :)

 So there you go.  No free lunch.

You should work for Britannica.  :)

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Re: [Foundation-l] Left on the Table, vs. Google's serving portion

2010-11-07 Thread geni
On 6 November 2010 01:20, Seth Finkelstein se...@sethf.com wrote:
        Nobody knows, because the unknown factor in such calculations
 is whether Google would continue to bless Wikipedia so heavily if it
 started running ads. You cannot assume that the current dominance in
 search ranking would be maintained. Google can - and does - tweak
 algorithmic factors, which then have profound effects on what types of
 sites rank highly.

Err from google's POV it's in their financial interest for sights that
feature their ads to be high in the SERPS. Large numbers of people
going to a site which doesn't host their ads means large numbers of
lost clicks on google ads.

As for  tweak algorithmic factors firstly it's already happened at
least once (there was a noticeable drop in wikipedia's Google SERPS
positions a few years back). Secondly since both bing and yahoo rank
wikipedia highly (in fact while I haven't checked recently for a long
time google ranked wikipedia lower than those two) it seems unlikely
that any reasonable algorithmic change would kill off wikipedia's
traffic.


-- 
geni

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread geni
On 7 November 2010 12:26, David Gerard dger...@gmail.com wrote:
 That naming funding sources is in fact *standard in the field* is,
 however, something that strongly suggests we should not deliberately
 withhold such information from the reader.

Err we don't. They are free to consult the source.

However the field in question has long established standards when it
comes to citation.

So for example when Anti-HIV-1 activity of salivary MUC5B and MUC7
mucins from HIV patients with different CD4 counts cites Interaction
of HIV-1 and human salivary mucin they do so in the form of:

Bergey EJ, Cho MI, Blumberg BM, Hammarskjold ML, Rekosh D, Epstein
LG, Levine MJ. Interaction of HIV-1 and human salivary mucins. J
Acquir Immune Defic Syndr. 1994;7:995–1002.

And do not mention it's funding source

(see http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2967540/).


So if you wanted to follow the standards of their field editors would
have to disclose their funding source. This would presumably result in
a history entry looking something like this:

12:23, 6 November 2010 examplestudent (talk | contribs | block)
(127,638 bytes) (nonsensical edit involving plankton)(funding:parents
+student loans company limited+Joint Information Systems Committee)
(rollback | undo)

-- 
geni

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread FT2
Not so. The difference is we document reliable sources, we don't create
them.

A user writing X said Y is not verifying that Y is true. They are
verifying that X said Y was true. They need to show evidence that any third
party can check, why they believe X said Y is true.

Once that's done, the status of the editor is immaterial - because they
themselves are not creating anything so their ability to create information
isn't at question. They are simply saying this is what X said, this is
where anyone can check X said it and form their own view.

By contrast academics and researchers writing papers are forming their own
view. So the factors going into that are crucial to assess the quality and
basis of that view and reliance a reader may wish to personally place on it.

FT2

On Mon, Nov 8, 2010 at 12:22 AM, geni geni...@gmail.com wrote:

 On 7 November 2010 12:26, David Gerard dger...@gmail.com wrote:
  That naming funding sources is in fact *standard in the field* is,
  however, something that strongly suggests we should not deliberately
  withhold such information from the reader.

 Err we don't. They are free to consult the source.

 However the field in question has long established standards when it
 comes to citation.

 So for example when Anti-HIV-1 activity of salivary MUC5B and MUC7
 mucins from HIV patients with different CD4 counts cites Interaction
 of HIV-1 and human salivary mucin they do so in the form of:

 Bergey EJ, Cho MI, Blumberg BM, Hammarskjold ML, Rekosh D, Epstein
 LG, Levine MJ. Interaction of HIV-1 and human salivary mucins. J
 Acquir Immune Defic Syndr. 1994;7:995–1002.

 And do not mention it's funding source

 (see http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2967540/).


 So if you wanted to follow the standards of their field editors would
 have to disclose their funding source. This would presumably result in
 a history entry looking something like this:

 12:23, 6 November 2010 examplestudent (talk | contribs | block)
 (127,638 bytes) (nonsensical edit involving plankton)(funding:parents
 +student loans company limited+Joint Information Systems Committee)
 (rollback | undo)

 --
 geni

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread John Vandenberg
On Mon, Nov 8, 2010 at 12:28 PM, FT2 ft2.w...@gmail.com wrote:
 Not so. The difference is we document reliable sources, we don't create
 them.

 A user writing X said Y is not verifying that Y is true. They are
 verifying that X said Y was true. They need to show evidence that any third
 party can check, why they believe X said Y is true.

 Once that's done, the status of the editor is immaterial - because they
 themselves are not creating anything so their ability to create information
 isn't at question. They are simply saying this is what X said, this is
 where anyone can check X said it and form their own view.

The point geni was making is that while it is appropriate for journals
to publish funding information with their articles, it is not normal
for people citing those articles to note the same with each citation.

I think geni also flippantly pointed out that the potential for COI of
our contributors is the elephant in the room.  I hope you don't truly
believe that our contributors have no COI and the COI of our editors
is immaterial on the _current_ state of the content.  The hope is that
over time NPOV will rise to the top, but in many topical areas this
has yet to eventuate.

 By contrast academics and researchers writing papers are forming their own
 view. So the factors going into that are crucial to assess the quality and
 basis of that view and reliance a reader may wish to personally place on it.

The factors involved are not limited to funding; at the end of the day
we need to be discerning about which sources we use, rather than use
them all and add lots of information to the citations for the reader
to decide how biased the sources are.

--
John Vandenberg

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread FT2
I haven't heard the word eventuate before.

My comment addresses the plain meaning of the words - namely that if
sourcing style was followed editors would have to disclose funding sources
too. The wiki process means that editors (even grossly biased ones) are not
creators of novel views. Their edits and the article as a whole can be
derived from writings of those who did create the views included. It's the
latter whose biases, ultimately, need checking.

A wiki editor who is biased  has their edits (and the state of the article)
speak for them. The material can therefore in principle be neutrally
assessed by his/her peers without knowledge of that editor's private views
*. That's not true for the authors of the content we cite.

* - of course often that can't happen due to disruption, but in principle we
could find neutral editors for any article in any stage, who could so assess
it. So in principle this is always true even in specific cases it doesn't
happen.

FT2

On Mon, Nov 8, 2010 at 1:44 AM, John Vandenberg jay...@gmail.com wrote:

 On Mon, Nov 8, 2010 at 12:28 PM, FT2 ft2.w...@gmail.com wrote:
  Not so. The difference is we document reliable sources, we don't create
  them.
 
  A user writing X said Y is not verifying that Y is true. They are
  verifying that X said Y was true. They need to show evidence that any
 third
  party can check, why they believe X said Y is true.
 
  Once that's done, the status of the editor is immaterial - because they
  themselves are not creating anything so their ability to create
 information
  isn't at question. They are simply saying this is what X said, this is
  where anyone can check X said it and form their own view.

 The point geni was making is that while it is appropriate for journals
 to publish funding information with their articles, it is not normal
 for people citing those articles to note the same with each citation.

 I think geni also flippantly pointed out that the potential for COI of
 our contributors is the elephant in the room.  I hope you don't truly
 believe that our contributors have no COI and the COI of our editors
 is immaterial on the _current_ state of the content.  The hope is that
 over time NPOV will rise to the top, but in many topical areas this
 has yet to eventuate.

  By contrast academics and researchers writing papers are forming their
 own
  view. So the factors going into that are crucial to assess the quality
 and
  basis of that view and reliance a reader may wish to personally place on
 it.

 The factors involved are not limited to funding; at the end of the day
 we need to be discerning about which sources we use, rather than use
 them all and add lots of information to the citations for the reader
 to decide how biased the sources are.

 --
 John Vandenberg

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread Fred Bauder

 I think geni also flippantly pointed out that the potential for COI of
 our contributors is the elephant in the room.  I hope you don't truly
 believe that our contributors have no COI and the COI of our editors
 is immaterial on the _current_ state of the content.  The hope is that
 over time NPOV will rise to the top, but in many topical areas this
 has yet to eventuate.

This is a good point, rarely are editors simply randomly editing. They
have interests, they may be fans, have partisan views, be doing actual
public relations work, or just have an interest in getting a story that
is frequently distorted straight.

 The factors involved are not limited to funding; at the end of the day
 we need to be discerning about which sources we use, rather than use
 them all and add lots of information to the citations for the reader
 to decide how biased the sources are.

 --
 John Vandenberg

A brief notation of the funding of a research project is not lots of
information. We have good sources that research projects funded by
marketers, at least those published, show systemic bias. Not enough bias
to disqualify them entirely as a class as reliable sources, but enough to
justify noting funding.

Journalistic reports by state supported media share that same
characteristic. It would be wrong to wholly discount it, but equally
wrong to treat it as we would independent journalism.

Bottom line, is reliance on editorial judgment. Something that is hard
for a mass organization to develop.

Fred


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Re: [Foundation-l] Left on the Table, vs. Google's serving portion

2010-11-07 Thread Michael Snow
On 11/7/2010 4:09 PM, geni wrote:
 As for  tweak algorithmic factors firstly it's already happened at
 least once (there was a noticeable drop in wikipedia's Google SERPS
 positions a few years back). Secondly since both bing and yahoo rank
 wikipedia highly (in fact while I haven't checked recently for a long
 time google ranked wikipedia lower than those two) it seems unlikely
 that any reasonable algorithmic change would kill off wikipedia's
 traffic.
I don't think there's any point in checking Bing and Yahoo separately 
anymore. I'm not sure what effect that might have on Wikipedia traffic 
in and of itself, but it means there are fewer algorithms to tweak, for 
good or ill.

--Michael Snow

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Re: [Foundation-l] Funding Sources of Medical Research, was Misplaced Reliance, was Re: Paid editing...

2010-11-07 Thread Andreas Kolbe
 Subject: Re: [Foundation-l] Funding Sources of Medical Research, was 
 Misplaced Reliance, was Re: Paid editing...
 To: Wikimedia Foundation Mailing List foundation-l@lists.wikimedia.org
 Date: Monday, 8 November, 2010, 0:22
 On 7 November 2010 12:26, David
 Gerard dger...@gmail.com
 wrote:
  That naming funding sources is in fact *standard in
 the field* is,
  however, something that strongly suggests we should
 not deliberately
  withhold such information from the reader.
 
 Err we don't. They are free to consult the source.
 
 However the field in question has long established
 standards when it
 comes to citation.
 
 So for example when Anti-HIV-1 activity of salivary MUC5B
 and MUC7
 mucins from HIV patients with different CD4 counts cites
 Interaction
 of HIV-1 and human salivary mucin they do so in the form
 of:
 
 Bergey EJ, Cho MI, Blumberg BM, Hammarskjold ML, Rekosh D,
 Epstein
 LG, Levine MJ. Interaction of HIV-1 and human salivary
 mucins. J
 Acquir Immune Defic Syndr. 1994;7:995–1002.
 
 And do not mention it's funding source
 
 (see http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2967540/).


This is a valid argument.

However, mentioning the funding source is not unheard of in medical 
citations. See the first example given here:

http://www.ncbi.nlm.nih.gov/bookshelf/br.fcgi?book=citmedpart=A32352#A32755

Funding is consistently included on abstract pages. Examples:

http://www.plosone.org/article/info:doi/10.1371/journal.pone.0013614
http://www.plosone.org/article/info:doi/10.1371/journal.pone.0010548

Here, funding is included along with the publication data. It is a standard 
format.

Where references are hyperlinked, as in your counterexample, professionals 
can view the article. Our readers cannot, unless they have access to the
relevant academic database.

A.


  

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Re: [Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

2010-11-07 Thread Milos Rancic
One reason more why not to depend on ad providers, like Google is:

The popular wiki TV Tropes, a site dedicated to the discussion of
various tropes, clichés and other common devices in fiction has
suddenly decided to put various of its pages behind a 'possibly
family-unsafe' content warning, apparently due to pressure by Google
withdrawing its ads.  What puzzles me most is the content that is put
behind this warning. TV Tropes features no explicit sexual content,
and no explicit violence. It does of course discuss these things, as
is its remit, but without actual explicit depictions. In fact,
something as relatively innocuous as children being raised by two
females, whatever the reason  are put behind the content warning, even
if the page itself doesn't take a stand on the issue, merely
satisfying itself by describing the occurence of this in fiction. [1]

So, if WMF ever go with ads, it should be its own provider.

[1] 
http://yro.slashdot.org/story/10/11/07/2348259/TV-Tropes-Self-Censoring-Under-Google-Pressure?from=rss

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[Foundation-l] message from Cyrano

2010-11-07 Thread Noein
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

I was sent this. I don't know what to do of it.

 *  *   *

Due to a large amount of spam, emails from non-members of this list
are now automatically rejected. If you have a valuable contribution to
the list but would rather not subscribe to it, please send an email to
foundation-l-ow...@lists.wikimedia.org and we will forward your post
to the list. Please be aware that all messages to this list are
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communication to make, please rather email i...@wikimedia.org

Thank you.


Please forward my message to the public.

Cyrano, back earlier

Message follows:

 However we could encourage donations by having a static page that is
  part of the UI of each project that prominently lists everyone who has
  donated to WMF. e.g.
 
  --
  John Vandenberg
 
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Forgive me if I enter this conversation without reading the last
hundreds of mails, but I see we are talking about 'sponsorship, yes or
no ?' here.

A recurrent question my good sirs. Who is pushing it this time? Who is
expecting a lot of money from it? Because there is a lot of money to
make from the 6th site of the world. Did the foundation explained it to
you? Do we have a problem with the current fund raising model and campaign.
Do we have big sudden urgent monetary need?

I thought we didn't.

I thought that Wikipedia and Wikimedia were non-profit projects. So why
are we even discussing sponsorship? Have we any financial problem?
Do we want to allow rich organizations to start casting their monetary
vote into what we should do? Shouldn't we remain stoically independent
by receiving only voluntary donations and voluntary efforts from good
wills guided by universal principles?

Is there a consensus from the Foundation about this? I'd like a quick
and honest answer from each of the member. Is it acceptable to accept
money from organizations like Virgins which pursues lucre before free
knowledge for anybody?

I firmly vote no until I have a full understanding of the financial need
of risking the financial autonomy of wikimedian projects.

And I'm quite alarmed to be discussing this.


Cyrano, back from the moon.
- 

PD:
Will the next step be signing contracts where we allow Virgins to say
buy the last cd of [insert star name here] and support Wikipedia!
Yes! Virgin supports Wikipedia! Virgin loves knowledge. Virgins thinks,
with a tear in the eyes, that any kid should have the right to
education, damn it!. Virgin is your friend, see? So each time you buy a
CD, Virgins Unite (we though at first Virgins IsYourFriend but we
we're told we were too obvious) gives one cent to the big encyclopedia
online that everybody shares! See? Look at our logo on their site! LOOK
AT IT MY SWEET CHILD, AND BUY MY PRODUCTS!

Oh boy, I can't wait too see it in its full splendor now that we catched
the tail of the devil.






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