FW: RICH BRAZILIANS RISE ABOVE RUSH-HOUR JAMS - The New York Times

2000-02-15 Thread Cordell, Arthur: #ECOM - COMÉ

Signs of the times.  Or this is one outcome of a two tier society.
 --
From: Sid Shniad
Subject: RICH BRAZILIANS RISE ABOVE RUSH-HOUR JAMS - The New York Times
Date: Tuesday, February 15, 2000 2:28PM

The New York Times  15 February 2000

RICH BRAZILIANS RISE ABOVE RUSH-HOUR JAMS

By Simon Romero

SÃO PAULO, Brazil, Feb. 14 -- At night the skyline in this city of
16 million is a dazzling display of lights that can easily remind
visitors of Manhattan.
But something is different. Many of the lights are moving.
The skies of São Paulo, Latin America+s financial capital and
the richest big city in the developing world, are filled with
helicopters.
Like a fleet of airborne limousines, the helicopters are
increasingly used by privileged Paulistanos to commute, attend
meetings, even run errands and go to church. Helicopter landing
pads are now standard features of many of São Paulo+s guarded
residential compounds and high-rise roofs.
Illustrating what may be a Blade Runner-esque glimpse of the
future in metropolises where rich and poor are crammed together,
helicopters are the vehicle of choice for more than just their
convenience. Many of the roads here are hopelessly clogged with
traffic. Carjackings, kidnappings of executives and roadside
robberies have become a part of the risks of daily life for anyone
perceived to have money.
So the demand for private helicopters in São Paulo has turned
the city into one of the most vibrant markets for helicopter dealers.
For pilots, navigating the city by air is like flying through an
endless concrete maze. -My favorite time to fly is at night, because
the sensation is equaled only in movies or in dreams,- said Moacir
da Silva, the president of the São Paulo Helicopter Pilots
Association. -The lights are everywhere, as if I were flying within a
Christmas tree.-
At 400 and growing, the total fleet of private helicopters in São
Paulo is the biggest of any city in the developing world. Although
the fleets in New York and Tokyo are larger, the helicopters in
those cities are owned mostly by corporations, not rich individuals.
Moreover, the growth of the São Paulo fleet has quickened in
recent years, even with the slowdown in Brazil+s economy after the
currency devaluation crisis a year ago.
While Brazil+s economy grew less than 1 percent in 1999, the
nation+s helicopter fleet rose more than 7 percent, to nearly 800.
Most of that growth was here.
-São Paulo commands the most favorable characteristics of any
city in the world for the civil helicopter industry,- said Fabrice
Cagnat, the president of the Brazilian subsidiary of Eurocopter, a
venture between DaimlerChrysler and Aérospatiale of France.
The most favorable is the traffic, a byproduct of São Paulo+s
haphazard expansion in recent decades as millions of migrants from
poorer parts of Brazil moved here in search of work. Roads were
never sufficiently expanded to accommodate the swelling
population. Subway lines can barely handle a fraction of the
residents, and an efficient freeway system remains a distant dream.
With the city+s crazy-quilt layout that is part Los Angeles,
because of sheer horizontal breadth, and part Manhattan, because
skyscrapers are so numerous, navigating by car is daunting.
-Money is time, and the time lost in traffic is substantial,- said
Marco Antônio Audi, the Brazil representative for Robinson
Helicopters, which is based in Torrance, Calif.
The use of helicopters to avoid traffic has grown to the point
where some people use their choppers to commute daily to work or
to retreat to their country estates or beach homes every few days.
-One member of my congregation regularly comes to Sabbath
service by helicopter to escape the horrendous Friday night traffic,-
said Henry Sobel, the senior rabbi of São Paulo+s largest
synagogue.
The most affordable and best-selling helicopter in Brazil is the
Robinson R44, which can comfortably seat three or four people. It
costs about $380,000, or roughly 90 times the average annual
income of a São Paulo resident. Another popular model is the Bell
407, which seats as many as seven people and costs about $1.5
million.
-Why settle for an armored BMW when you can afford a
helicopter?- said Eric Wasson, a Latin American sales
representative for Bell Helicopter of Fort Worth, Tex.
The helicopters of São Paulo are not universally admired.
Critics consider them an obscene barometer of the financial power
enjoyed by the affluent few in a sea of poverty. According to the
World Bank, Brazil+s richest 10 percent control more than 50
percent of the country+s wealth while the poorest 10 percent
control less than 1 percent.
It is easier for a wealthy person to buy a helicopter than it is for
a working-class person to buy a car. Rich Paulistanos have access
to financing that often is 

FWk Historical Context of the Work Ethic C

2000-02-15 Thread S. Lerner

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The Work Ethic in America

Although the Protestant ethic became a significant factor in shaping the
culture and society of Europe after the sixteenth century, its impact
did not eliminate the social hierarchy which gave status to those whose
wealth allowed exemption from toil and made gentility synonymous with
leisure (Rodgers, 1978). The early adventurers who first found America
were searching, not for a place to work and build a new land, but for a
new Eden where abundance and riches would allow them to follow
Aristotle's instruction that leisure was the only life fitting for a
free man. The New England Puritans, the Pennsylvania Quakers, and others
of the Protestant sects, who eventually settled in America, however,
came with no hopes or illusions of a life of ease.

The early settlers referred to America as a wilderness, in part because
they sought the spiritual growth associated with coming through the
wilderness in the Bible (Rodgers, 1978). From their viewpoint, the moral
life was one of hard work and determination, and they approached the
task of building a new world in the wilderness as an opportunity to
prove their own moral worth. What resulted was a land preoccupied with
toil.

When significant numbers of Europeans began to visit the new world in
the early 1800's, they were amazed with the extent of the transformation
(Rodgers, 1978). Visitors to the northern states were particularly
impressed by the industrious pace. They often complained about the lack
of opportunities for amusement, and they were perplexed by the lack of a
social strata dedicated to a life of leisure.

Work in preindustrial America was not incessant, however. The work of
agriculture was seasonal, hectic during planting and harvesting but more
relaxed during the winter months. Even in workshops and stores, the pace
was not constant. Changing demands due to the seasons, varied
availability of materials, and poor transportation and communication
contributed to interruptions in the steadiness of work. The work ethic
of this era did not demand the ceaseless regularity which came with the
age of machines, but supported sincere dedication to accomplish those
tasks a person might have before them. The work ethic "was not a certain
rate of business but a way of thinking" (Rodgers, 1978, p. 19).



The Work Ethic and the Industrial Revolution

As work in America was being dramatically affected by the industrial
revolution in the mid-nineteenth century, the work ethic had become
secularized in a number of ways. The idea of work as a calling had been
replaced by the concept of public usefulness. Economists warned of the
poverty and decay that would befall the country if people failed to work
hard, and moralists stressed the social duty of each person to be
productive (Rodgers, 1978). Schools taught, along with the alphabet and
the spelling book, that idleness was a disgrace. The work ethic also
provided a sociological as well as an ideological explanation for the
origins of social hierarchy through the corollary that effort expended
in work would be rewarded (Gilbert, 1977).

Some elements of the work ethic, however, did not bode well with the
industrial age. One of the central themes of the work ethic was that an
individual could be the master of his own fate through hard work. Within
the context of the craft and agricultural society this was true. A
person could advance his position in life through manual labor and the
economic benefits it would produce. Manual labor, however, began to be
replaced by machine manufacture and intensive division of labor came
with the industrial age. As a result, individual control over the
quantity and methods of personal production began to be removed
(Gilbert, 1977).

The impact of industrialization and the speed with which it spread
during the second half of the nineteenth century was notable. Rodgers
(1978) reported that as late as 1850 most American manufacturing was
still being done in homes and workshops. This pattern was not confined
to rural areas, but was found in cities also where all varieties of
craftsmen plied their trades. Some division of labor was utilized, but
most work was performed using time-honored hand methods. A certain
measure of independence and creativity could be taken for granted in the
workplace. No one directly supervised home workers or farmers, and in
the small shops and mills, supervision was mostly unstructured. The
cotton textile industry of New England was the major exception.

Rodgers (1978) described the founding, in the early 1820's, of Lowell,
Massachusetts as the real beginning of the industrial age in America. By
the end of the decade, nineteen textile mills were in operation in the
city, and 5,000 workers were employed in the 

FWk Historical Context of the Work Ethic B

2000-02-15 Thread S. Lerner

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Protestantism and the Protestant Ethic

With the Reformation, a period of religious and political upheaval in
western Europe during the sixteenth century, came a new perspective on
work. Two key religious leaders who influenced the development of
western culture during this period were Martin Luther and John Calvin.
Luther was an Augustinian friar who became discontent with the Catholic
church and was a leader within the Protestant movement. He believed that
people could serve God through their work, that the professions were
useful, that work was the universal base of society and the cause of
differing social classes, and that a person should work diligently in
their own occupation and should not try to change from the profession to
which he was born. To do so would be to go against God's laws since God
assigned each person to his own place in the social hierarchy (Lipset,
1990; Tilgher, 1930).

The major point at which Luther differed from the medieval concept of
work was regarding the superiority of one form of work over another.
Luther regarded the monastic and contemplative life, held up as the
ideal during the middle ages, as an egotistic and unaffectionate
exercise on the part of the monks, and he accused them of evading their
duty to their neighbors (Tilgher, 1930). For Luther, a person's vocation
was equated as his calling, but all calling's were of equal spiritual
dignity. This tenant was significant because it affirmed manual labor.

Luther still did not pave the way for a profit-oriented economic system
because he disapproved of commerce as an occupation (Lipset, 1990;
Tilgher, 1930). From his perspective, commerce did not involve any real
work. Luther also believed that each person should earn an income which
would meet his basic needs, but to accumulate or horde wealth was
sinful.

According to Weber (1904, 1905), it was John Calvin who introduced the
theological doctrines which combined with those of Martin Luther to form
a significant new attitude toward work. Calvin was a French theologian
whose concept of predestination was revolutionary. Central to Calvinist
belief was the Elect, those persons chosen by God to inherit eternal
life. All other people were damned and nothing could change that since
God was unchanging. While it was impossible to know for certain whether
a person was one of the Elect, one could have a sense of it based on his
own personal encounters with God. Outwardly the only evidence was in the
person's daily life and deeds, and success in one's worldly endeavors
was a sign of possible inclusion as one of the Elect. A person who was
indifferent and displayed idleness was most certainly one of the damned,
but a person who was active, austere, and hard-working gave evidence to
himself and to others that he was one of God's chosen ones (Tilgher,
1930).

Calvin taught that all men must work, even the rich, because to work was
the will of God. It was the duty of men to serve as God's instruments
here on earth, to reshape the world in the fashion of the Kingdom of
God, and to become a part of the continuing process of His creation
(Braude, 1975). Men were not to lust after wealth, possessions, or easy
living, but were to reinvest the profits of their labor into financing
further ventures. Earnings were thus to be reinvested over and over
again, ad infinitum, or to the end of time (Lipset, 1990). Using profits
to help others rise from a lessor level of subsistence violated God's
will since persons could only demonstrate that they were among the Elect
through their own labor (Lipset, 1990).

Selection of an occupation and pursuing it to achieve the greatest
profit possible was considered by Calvinists to be a religious duty. Not
only condoning, but encouraging the pursuit of unlimited profit was a
radical departure from the Christian beliefs of the middle ages. In
addition, unlike Luther, Calvin considered it appropriate to seek an
occupation which would provide the greatest earnings possible. If that
meant abandoning the family trade or profession, the change was not only
allowed, but it was considered to be one's religious duty (Tilgher,
1930).

The norms regarding work which developed out of the Protestant
Reformation, based on the combined theological teachings of Luther and
Calvin, encouraged work in a chosen occupation with an attitude of
service to God, viewed work as a calling and avoided placing greater
spiritual dignity on one job than another, approved of working
diligently to achieve maximum profits, required reinvestment of profits
back into one's business, allowed a person to change from the craft or
profession of his father, and associated success in one's work with the
likelihood of being one of God's Elect.



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