Could an alternative to the current usage limits system be devised by 
Google ? I can understand the need to charge large commercial users but the 
licence costs for semi-commercial ad supported sites (like mine) mean that 
Google Maps become unviable once usage levels hit this limit. With the 
current system developers are deserting Google Maps for other platforms.

Recently I observed the limits being exceeded on one of my projects. 
Effectively the map is killed off with an 'Oops something went wrong' 
message at certain times of the day.

Compare this approach to Google services such as YouTube where its possible 
to get millions of hits for videos that consume way more bandwidth than the 
average maps does.

YouTube has ad support options and Google Maps used to have the Ad Unit 
option until this feature was removed from the API.

If Google want to encourage developers to use the API then they really 
should offer an option to display maps beyond the current usage limits, 
provided that ad units similar to YouTube ads get displayed.

I would certainly prefer a popup ad on my maps instead of the current 'Oops 
something went wrong' message. One important feature should be the ability 
to hide ads after a certain time has elapsed (as YouTube does) - the old ad 
units did not have this feature which made them annoying for a lot of users.

Offering an ad unit option with the ability to earn a bit of revenue from 
the ads would do a lot to help the developer community. Large commercial 
users would continue to pay for their premium licences so as not to have 
ads displayed on the maps, therefore it would be a win win situation, 
boosting usage for the Maps API and boosting ad revenues for Google and for 
map developers.

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