Re: [h-cost] Query re: website

2010-05-18 Thread Lavolta Press



My impression is somewhat different--but then, so may my definition of
"beginner".  To me, a "beginner" is still learning to sew, let alone apply
that knowledge to historic clothing.


I'd say "beginning costumer." I think they are right in focusing the 
site on costuming and not on sewing basics per se--too much competition 
from established sewing magazines. I'm not really in their market, but 
obviously they need to do what they think will sell the largest number 
of subscriptions.


Fran
Lavolta Press
www.lavoltapress.com
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Re: [h-cost] Query re: website

2010-05-18 Thread Catherine Olanich Raymond
On Tuesday 18 May 2010 8:55:36 pm Lavolta Press wrote:
> > The "marketing prose" strikes me as pretty tame and tasteful as print or
> > Internet marketing go.  Of course, everyone's mileage will vary on that
> > sort of thing.
> 
> I think I'm reacting to the fact that the marketing is so targeted to a
> beginning audience. However, much of the website is targeted to a
> beginning audience, so that marketing is actually appropriate. I am
> aware that there is no standard as to what is considered beginning,
> intermediate, or advanced costuming, and that people place themselves
> into these categories depending on their own goals and so on. But to me,
> Your Wardrobe Unlock'd is a beginner site, the corset site somewhat less
> so.

My impression is somewhat different--but then, so may my definition of 
"beginner".  To me, a "beginner" is still learning to sew, let alone apply 
that knowledge to historic clothing.


> In other words, I didn't find a lot of new information there but it
> will be different for other people.

That means only that you're not really part of the market segment they're 
targeting, and that's fine.

-- 

Cathy Raymond 

"No one can make as disastrous a bad choice as a smart person, because they 
sell it to themselves really well."--Tobias Buckell

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Re: [h-cost] Your Wardrobe Unlock'd

2010-05-18 Thread Franchesca
I remember that the pdf icon was always somewhere either at the top or the
bottom early on. I was always able to download what I needed.

Now maybe they light gray color would make folks think that it was not
downloadable but if you hover over them they show that they are clickable
for downloading.

Only once did I run into an article that I wanted that I could not find a
pdf button for but a week later the button was there.

Franchesca 
http://www.glove.org/

> -Original Message-
> From: h-costume-boun...@indra.com [mailto:h-costume-boun...@indra.com]
> On Behalf Of K. Gillies
> Sent: Tuesday, May 18, 2010 6:44 PM
> To: h-costume@mail.indra.com
> Subject: Re: [h-cost] Your Wardrobe Unlock'd
> 
> I subscribed early on when it first started.  I really enjoyed the
> content.  I ended up ending my subscription because, at the time the
> articles were not downloadable as pdf's (I don't know if they are now
> or not) and for the money, I'd like to be able to reference the content
> offline.  If I pay $15 an issue for a magazine, I have the volumes with
> articles-- I don't lose the issues I've paid for when the subscription
> ends.
> It was the structure or nature of the sub that was my chief problem.
>  The content was quality.
> Kathy
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Re: [h-cost] Your Wardrobe Unlock'd

2010-05-18 Thread K. Gillies
I subscribed early on when it first started.  I really enjoyed the content.  I 
ended up ending my subscription because, at the time the articles were not 
downloadable as pdf's (I don't know if they are now or not) and for the money, 
I'd like to be able to reference the content offline.  If I pay $15 an issue 
for a magazine, I have the volumes with articles-- I don't lose the issues I've 
paid for when the subscription ends.
It was the structure or nature of the sub that was my chief problem.  The 
content was quality.
Kathy
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Re: [h-cost] Query re: website

2010-05-18 Thread Lavolta Press




The "marketing prose" strikes me as pretty tame and tasteful as print or
Internet marketing go.  Of course, everyone's mileage will vary on that sort
of thing.


I think I'm reacting to the fact that the marketing is so targeted to a 
beginning audience. However, much of the website is targeted to a 
beginning audience, so that marketing is actually appropriate. I am 
aware that there is no standard as to what is considered beginning, 
intermediate, or advanced costuming, and that people place themselves 
into these categories depending on their own goals and so on. But to me, 
Your Wardrobe Unlock'd is a beginner site, the corset site somewhat less 
so. In other words, I didn't find a lot of new information there but it 
will be different for other people.


Fran
Lavolta Press
www.lavoltapress.com





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Re: [h-cost] Query re: website

2010-05-18 Thread Catherine Olanich Raymond
On Tuesday 18 May 2010 1:17:18 am Lavolta Press wrote:
> By the way, I'm curious to know what people think of the marketing prose
> for this site. Personally, it sets my teeth on edge. It's much too slick
> and to me, seems reminiscent of those junk mail letters where they
> underline words in red and print little notes in the margin. But then,
> what I want to see in marketing prose is pretty geeky. Give me the facts
> and figures, that's what makes me happy.


The "marketing prose" strikes me as pretty tame and tasteful as print or 
Internet marketing go.  Of course, everyone's mileage will vary on that sort 
of thing.

-- 

Cathy Raymond 

"No one can make as disastrous a bad choice as a smart person, because they 
sell it to themselves really well."--Tobias Buckell

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Re: [h-cost] Query re: website (Marion McNealy)

2010-05-18 Thread Donna Hawk
Thank you so much for the trial period! 

Donna Hawk 
Sometimes people put up walls, not to keep others out, but to see who cares 
enough to break them down.




  
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Re: [h-cost] Query re: website

2010-05-18 Thread Marjorie Wilser

Marion,

Thank you, and all who replied, to my original post. Since I had never  
heard of your site, I was wary. So many times I have seen magazines,  
websites, and classes advertised to teach period skills I wanted to  
polish, only to find the instructions geared for beginners. While I am  
not a career costumer, I have enough experience sewing and costuming  
for personal use that I'm a bit gun shy of such articles.


It's nice to see that other costumers appreciate and use your site.  
When I get back from my upcoming vacation I suspect you will see me  
over there.


Thanks for the explanation of your site(s)!

== Marjorie Wilser

=:=:=:Three Toad Press:=:=:=

"Learn to laugh at yourself and you will never lack for amusement." --MW

http://3toad.blogspot.com/




On May 18, 2010, at 8:29 AM, Marion McNealy wrote:




Hi, I've been a long time lurker here on h-cost so I thought I'd  
chime in. I'm the editor of Your Wardrobe Unlock'd and Foundations  
Revealed, Cathy Hay is the owner and publisher of both the sites.   
She's based in the UK and I'm in the US.


While the magazines focus on a variety of time periods, each year we  
have reader chosen focus periods that are part of a year long  
competition that ends in February. This year we're doing a Double  
Period Project (DPP) where the focus is on the Revolutionary era  
1770-1789 and the Natural Form Era 1876-1882.


The magazines can seem a bit pricey, but pick up a specialty print  
magazine at the grocery store and you'll see that the cost is  
similar.  I just paid $9 for a quarterly gluten-free magazine the  
other day, and 60% was advertising!  With the print magazine you  
just get that one issue, with our magazines, you get the current  
issue, and all the issues that have been published before.


If you'd like to try out the magazine, we've just launched a new 48  
hour trial period for $0.99 so you can see if you think its worth  
the subscription price.


We don't have advertising because Cathy and I find it annoying. We  
do pay our authors and current payment rates are  UK£60 (currently US 
$100) per article.


We particularly welcome:
- Patternmaking, drafting, adjustment, and scaling to your size (esp  
plus sizes)

- Fitting
- Sleeves
- Finding appropriate and affordable fabrics and supplies
- Studies of extant garments in personal collections (like Sunny's  
and Katherine's)

- Complete beginning-to-end projects
- Period authentic techniques explained for modern readers, eg  
authentic closures, "fiddly stuff", buttonholes through the ages

- Trims, embellishments - more advanced examples
- Period embroidery techniques
- Accessories and head wear

Content should be at the advanced level, but accessible and well  
explained. It must have references to period sources, eg  
archive.org, museum examples, etc. The articles must concentrate on  
ultra-practical how-tos. It needs to be advanced: 33% of readers  
have over 20 yrs experience, half describe themselves as "pretty  
advanced".


If you're interested in writing for us, please contact me at  
marion.mcnealy AT gmail Dot com, I'd love to hear from you.


Sincerely, Marion McNealy
Editor, Your Wardrobe Unlock'd and Foundations Revealed
http://yourwardrobeunlockd.com/
http://www.foundationsrevealed.com/
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Re: [h-cost] Query re: website

2010-05-18 Thread Marion McNealy


Hi, I've been a long time lurker here on h-cost so I thought I'd chime in. I'm 
the editor of Your Wardrobe Unlock'd and Foundations Revealed, Cathy Hay is the 
owner and publisher of both the sites.  She's based in the UK and I'm in the US.

While the magazines focus on a variety of time periods, each year we have 
reader chosen focus periods that are part of a year long competition that ends 
in February. This year we're doing a Double Period Project (DPP) where the 
focus is on the Revolutionary era 1770-1789 and the Natural Form Era 1876-1882.

The magazines can seem a bit pricey, but pick up a specialty print magazine at 
the grocery store and you'll see that the cost is similar.  I just paid $9 for 
a quarterly gluten-free magazine the other day, and 60% was advertising!  With 
the print magazine you just get that one issue, with our magazines, you get the 
current issue, and all the issues that have been published before.

If you'd like to try out the magazine, we've just launched a new 48 hour trial 
period for $0.99 so you can see if you think its worth the subscription price.

We don't have advertising because Cathy and I find it annoying. We do pay our 
authors and current payment rates are  UK£60 (currently US$100) per article. 

We particularly welcome:
- Patternmaking, drafting, adjustment, and scaling to your size (esp plus sizes)
- Fitting 
- Sleeves
- Finding appropriate and affordable fabrics and supplies
- Studies of extant garments in personal collections (like Sunny's and 
Katherine's)
- Complete beginning-to-end projects 
- Period authentic techniques explained for modern readers, eg authentic 
closures, "fiddly stuff", buttonholes through the ages
- Trims, embellishments - more advanced examples
- Period embroidery techniques
- Accessories and head wear

Content should be at the advanced level, but accessible and well explained. It 
must have references to period sources, eg archive.org, museum examples, etc. 
The articles must concentrate on ultra-practical how-tos. It needs to be 
advanced: 33% of readers have over 20 yrs experience, half describe themselves 
as "pretty advanced". 

If you're interested in writing for us, please contact me at marion.mcnealy AT 
gmail Dot com, I'd love to hear from you.

Sincerely, Marion McNealy
Editor, Your Wardrobe Unlock'd and Foundations Revealed
http://yourwardrobeunlockd.com/
http://www.foundationsrevealed.com/
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Re: [h-cost] Query re: website

2010-05-18 Thread Zuzana Kraemerova
Yep, the founder and leader of this whole thing is Cathy Hay. I like this 
website, I find there really are good articles that are not so easy to find 
elsewhere and it is really fun to read all this stuff when costuming is your 
hobby. 

I am a subscriber and although I am an advanced sewer and drafter, I still find 
some good tips there. Cathy has a gift for writing and I really like all her 
posts and articles. Only the pattern drafting classes are, in my opinion, kind 
of very simplified and not like the real drafting thing that will work on all 
figures.

I strongly suggest to any of you to try this site (and foundationsrevealed.com) 
just for a month - it's only a small amount of money and you can download ALL 
the articles and everything. Then you can unsubscribe (otherwise it will 
automatically draw money from your paypal account each month).
___
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www.sartor.cz 





--- On Tue, 5/18/10, Beteena Paradise  wrote:

> From: Beteena Paradise 
> Subject: Re: [h-cost] Query re: website
> To: "Historical Costume" 
> Date: Tuesday, May 18, 2010, 11:51 AM
> I think Marion just works there. The
> owner is Catherine Hay. Here is her livejournal which has
> quite a lot about the website:  http://harmanhay.livejournal.com/
> 
> 
> 
> 
> 
> From: Penny Ladnier 
> To: Historical Costume 
> Sent: Tue, May 18, 2010 4:50:28 AM
> Subject: Re: [h-cost] Query re: website
> 
> The owner is Marion McNealy.  It is shown on the contact
> page of the website.  The business is Harman Hay
> Publications, Nottingham, UK.
> 
> Penny Ladnier
> Owner, The Costume Gallery Websites
> www.costumegallery.com
> 14 websites of fashion, textiles, & costume history
> - Original Message - From: "Marjorie Wilser" 
> To: "Historical Costume" 
> Sent: Monday, May 17, 2010 11:32 PM
> Subject: [h-cost] Query re: website 
> 
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Re: [h-cost] Query re: website

2010-05-18 Thread Beteena Paradise
I think Marion just works there. The owner is Catherine Hay. Here is her 
livejournal which has quite a lot about the website:  
http://harmanhay.livejournal.com/





From: Penny Ladnier 
To: Historical Costume 
Sent: Tue, May 18, 2010 4:50:28 AM
Subject: Re: [h-cost] Query re: website

The owner is Marion McNealy.  It is shown on the contact page of the website.  
The business is Harman Hay Publications, Nottingham, UK.

Penny Ladnier
Owner, The Costume Gallery Websites
www.costumegallery.com
14 websites of fashion, textiles, & costume history
- Original Message - From: "Marjorie Wilser" 
To: "Historical Costume" 
Sent: Monday, May 17, 2010 11:32 PM
Subject: [h-cost] Query re: website 

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