For what it is worth, Chuck and I have been pursuing a major cereal company for a while about putting Sugar in every box. Stay tuned.
-walter On Mon, Oct 5, 2009 at 2:02 AM, Sean DALY <sdaly...@gmail.com> wrote: > Cross-posting to Marketing, since this is a marketing idea :-) > > It's true that cereal-box promotion is the ideal platform for > marketing to children, especially as prescriptors ("Papa, I want Sugar > Coated Frosted Bombs instead of Extra Sugar Hyper Doobs because > there's a scary tarantula hidden in the box.") For this reason, > cereal-box placement usually involves a big fat payment. Of course, > sometimes charitable messages are accepted for free. However, > companies are very leery of any association which could impact their > brand negatively... such as software which doesn't work. > > Until fairly recently, Windows XP executables were the usual choice of > cereal-box promoters. Lately however, with the marketshare gains of > Apple, Flash is preferred more and more. I have never seen any > GNU/Linux software on a cereal box, not surprising due to the > marketshare problem. > > What could work is finding a new bio or fairtrade retailer brand. > Retailers are always trying to expand in the bottom of the market, > taking share from major brands. To grow a new launch, a retailer might > be willing to give the space away. > > However, there are problems with that too... distribution would be > limited to a single retailer. And we are positioning Sugar as premium > quality in K-6, even if not ready for widescale deployment yet; > bottom-shelf placement might not be ideal. But I do think bio / > fairtrade cereal would work... in particular because there won't be > tons of added sugar, a downside to the perception of traditional > cereals... > > Sean > > > On Mon, Oct 5, 2009 at 5:55 AM, Benjamin M. Schwartz > <bmsch...@fas.harvard.edu> wrote: >> Cereal companies routinely include CDs and DVDs in their cereal boxes if >> they think it will help them to sell more cereal. What greater way to >> make your cereal more popular than to add Sugar? The bootable DVD could >> include many Activities, including a fast version of offline wikipedia. >> >> I'm not sure that our live CD/DVD stack is yet polished to the point that >> it can reasonably be distributed to millions of people, but I think we are >> not far, given the motivation. The trickier thing is to convince a cereal >> distributor of the idea. >> >> I leave that as an exercise to the reader. >> >> --Ben >> >> P.S. We might have to employ a different branding if "Sugar" is a >> problematic name in this context. >> >> >> _______________________________________________ >> IAEP -- It's An Education Project (not a laptop project!) >> IAEP@lists.sugarlabs.org >> http://lists.sugarlabs.org/listinfo/iaep >> > _______________________________________________ > Marketing mailing list > market...@lists.sugarlabs.org > http://lists.sugarlabs.org/listinfo/marketing > -- Walter Bender Sugar Labs http://www.sugarlabs.org _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/iaep