I have nothing against Christmas music however I think the way the radio
chooses to do it by going 24 hours a day with it as early as before
Thanksgiving is nuts.
I believe you gradually bring the Christmas music in starting at the
beginning of December. On Christmas Eve, you go all Christmas music for 24
hours.
On the other hand, a station declaring itself a Christmas-free zone is not
such a bad idea.
Larry Stoler
WA1PDK
- Original Message -
From: n2su [EMAIL PROTECTED]
To: irca@hard-core-dx.com
Sent: Wednesday, December 13, 2006 5:38 PM
Subject: Re: [IRCA] [NRC-AM] All Christmas music formats
-Original Message-
From: Patrick Griffith,
There was an interesting story in the Business Review (Albany NY) on
12/8 about radio stations that switch to All Christmas / All The Time
formats around Thanksgiving. The article says that about 370 stations
nationwide make the switch each year. It quoted a media research firm
who reviewed 119 FM stations that adopted this format in 2005. They
found an average market share increase of 10% in both the adult age
25-to-54 and all listener over age 12 sections. Two Albany area stations
mentioned in the article had adult 25-to-54 market share increases of
50% (WKLI) and 37.5% (WTRY) last year!
Personally I can't stand this format.
Bottom line, it sells!
I'm sure most of us on these lists can't stand it either, since many of us
are broadcasters and have had to sit through six hours of this stuff at a
time.
People are amazed when I tell them I hate Christmas music.
I'd love to see a station declare itself a Christmas-free zone as a
sanctuary for those of us who can't stand it.
Bob Antoniuk N2SU
WGHT Pompton Lakes NJ
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