[jQuery] I can't get Shadowbox to fire!

[Bruce MacKay]

Hi folks,
I've tried a zillion combinations but I can't find the one that will 
make Shadowbox (http://mjijackson.com/shadowbox/index.html) fire.

I am running jQuery 1.3.1 and Shadowbox v2.

Would someone mind checking out my test page at 
http://horticulture127.massey.ac.nz/dumpthis.htm and letting me know 
what I'd doing wrong.  For example, clicking on the "site" hyperlink 
should bring up a Shadowbox containing an image - I just get a new 
page containing the image

Thanks

Bruce