Apple Profits Quadruple As IPod Sales Soar
1/12/2005 5:30:00 PM


SAN JOSE, Calif., Jan 12, 2005 (AP Online via COMTEX) -- Apple Computer
Inc.'s first-quarter earnings more than quadrupled, dramatically
exceeding Wall Street expectations, based on strong holiday sales of
laptop computers and its wildly popular iPod music players. 
For the three months ended Dec. 25, Apple said it earned $295 million, or
70 cents per share. In the same period last year, the company earned $63
million, or 17 cents per share. 
Revenue for the quarter was $3.49 billion, up nearly 75 percent from $2
billion in the year-ago quarter. 
Analysts surveyed by Thomson First Call had projected earnings of 49
cents a share on revenue of $3.18 billion. 
"We came in quite a bit stronger than we guided, and I'd attribute that
to the fantastic results of iPod," said Peter Oppenheimer, Apple's chief
financial officer, said in a telephone interview. 
Apple announced Wednesday that it shipped a record 337,000 iBook laptops
in the last quarter. It shipped 4.58 million iPods, a 525 percent boost
from the holiday quarter of 2003. 
Before the earnings report, Apple shares climbed 90 cents, or 1.4
percent, to $65.46 in Wednesday afternoon trading on the Nasdaq Stock
Market. In after-hours trading, the shares jumped 11 percent to $72.60. 
The earnings came a day after Apple introduced a cut-rate computer the
size of a paperback. The 40-gigabyte Mac mini will cost $499, an
80-gigabyte model $599. 
The units, which go on sale Jan. 22, mark Apple's most brazen attempt to
woo entry-level technology shoppers away from computers that rely on the
Microsoft Windows operating system. 
Apple has just a 3 percent share of the U.S. computer market, and company
executives say they're aiming with the Mac mini to woo PC users who may
have felt Apple products were too high-priced. 
The bare-bones minis are smaller than even some standalone external
computer drives and do not come with monitors, mice or keyboards. 
Apple also introduced Tuesday the tiny iPod shuffle, which starts at $99
and seeks to maintain Apple's dominance in the portable music business.
The shuffle is a flash memory-based digital music player, which is more
durable and lightweight than other iPods, which use hard drives for
storage. 
IPods have made Apple a Wall Street darling since their debut in 2001. In
the past year, Apple stock has tripled on strong sales of the iPod, which
is emerging as one of the 21st century's first cultural icons. 
Chief Executive Steve Jobs said Tuesday that Apple has sold more than 10
million iPods since October 2001. He said Apple holds 65 percent of the
hard drive-based portable music player market but just under a third of
the total market. 
Financial and industry analysts generally hailed the two relatively
affordable new products and braced for scorching sales. In a research
report issued Wednesday, Darcy Travlos of Caris & Co. called the new
items "nothing short of brilliant." 
"New products will contribute positively to both revenue and margins,"
Travlos wrote. "Apple is in front of the curve."


Jeff Slyn, Owner
SLYN Systems & Peripherals
(502) 426-5469
serving Kentuckiana clients 7 days a week since 1985!
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