Re: Apple to spend $1bn on original content and produce up to 10 new shows over the next year, according to report

[Scott Granados]

Don’t count on it. It doesn’t sell.

> On Aug 16, 2017, at 10:35 PM, Karen Lewellen  wrote:
> 
> now, this is an arena where Apple can start filtering positive images into 
> popular culture.
> For allot of those who do not understand adaptive technology,, its because 
> they have not seen the technology in use.
> have a restaurant scene? put a couple at a table, one with  a service animal 
> or  a cane.
> shot of a street with people passing? let one of them use a visible 
> navigational device.
> Certainly you can up the image  into characters but at least start by placing 
> people living differently where the general public can notice and go...oh 
> okay, I saw that  on  Apple tv or something.
> Thoughts?
> Kare
> 
> 
> "No one is born hating another person because of the color of his
> skin or his background or his religion ... People must learn to
> hate, and if they can learn to hate, they can be taught to
> love... For love comes more naturally to the human heart than its
> opposite." Barack Obama.
> 
> On Wed, 16 Aug 2017, M. Taylor wrote:
> 
>> 9to5Mac - Wednesday, August 16, 2017 at 2:45 AM
>> Apple to spend $1bn on original content and produce up to 10 new shows over
>> the next year, according to report
>> 
>> Apple appears to be taking original content production very seriously.
>> Building on significant talent hires, the Wall Street Journal writes Apple
>> has readied a $1 billion budget to 'procure and produce' content over the
>> next year.
>> The report says the sum is about half what HBO spent on production last
>> year. Apple could launch up to ten new shows, with Apple SVP Eddy Cue said
>> to have ambitions to offer shows that rival Game of Thrones.
>> 
>> Apple's initial rounds of content have not been runaway successes, with
>> Planet of the Apps and Carpool Karaoke receiving bad-to-mild reviews from
>> critics. Reach of the shows has also been limited to users with Apple Music
>> subscriptions.
>> However, until recently, it didn't really feel like Apple was giving much
>> priority to original content efforts. With a large wallet and premiere
>> talent leading the video programming division, it is likely that the quality
>> of Apple's in-development programming will also be higher.
>> The report notes that Jamie Erlicht and Zack Van Amburg, the Sony veterans
>> Apple hired in June, started work in early August and have taken over video
>> production responsibilities from the Apple Music team. The execs have
>> already held meetings with Hollywood to find shows to acquire.
>> It isn't clear yet how the new shows will be released to customers. Apple
>> currently hosts Planet of the Apps and Carpool Karaoke on Apple Music, but
>> it seems likely that the company will double-down on a true, dedicated,
>> internet TV service with the new initiatives.
>> In terms of hardware, a new Apple TV set-top box is expected to launch later
>> this year with support for 4K output. The product could be announced as soon
>> as September, alongside the new iPhone and Apple Watch models.
>> 
>> Original Article at:
>> http://9to5mac.com/2017/08/16/apple-original-content-1-billion-ten-shows/
>> 
>> 
>> 
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Re: Apple to spend $1bn on original content and produce up to 10 new shows over the next year, according to report

[Scott Granados]

First off, Apple has to do a lot to improve their television experience before 
we get worried about content.  Although, its good to start your content 
building early so folks have stuff to watch on shiny new set top boxes.  Apple 
must have 4K support which it looks very promising for and they have a very 
high hill to climb to get content anywhere near on par with Amazon and Netflix. 
 If anyone can  though they have the war chest to do it. That Apple TV box has 
to be a whole bunch more compelling though or they need to start licensing 
access to their content to others like the television manufactures for built in 
access applications.




> On Aug 16, 2017, at 9:53 PM, M. Taylor  wrote:
> 
> 9to5Mac - Wednesday, August 16, 2017 at 2:45 AM
> Apple to spend $1bn on original content and produce up to 10 new shows over
> the next year, according to report
> 
> Apple appears to be taking original content production very seriously.
> Building on significant talent hires, the Wall Street Journal writes Apple
> has readied a $1 billion budget to 'procure and produce' content over the
> next year.
> The report says the sum is about half what HBO spent on production last
> year. Apple could launch up to ten new shows, with Apple SVP Eddy Cue said
> to have ambitions to offer shows that rival Game of Thrones.
> 
> Apple's initial rounds of content have not been runaway successes, with
> Planet of the Apps and Carpool Karaoke receiving bad-to-mild reviews from
> critics. Reach of the shows has also been limited to users with Apple Music
> subscriptions.
> However, until recently, it didn't really feel like Apple was giving much
> priority to original content efforts. With a large wallet and premiere
> talent leading the video programming division, it is likely that the quality
> of Apple's in-development programming will also be higher.
> The report notes that Jamie Erlicht and Zack Van Amburg, the Sony veterans
> Apple hired in June, started work in early August and have taken over video
> production responsibilities from the Apple Music team. The execs have
> already held meetings with Hollywood to find shows to acquire.
> It isn't clear yet how the new shows will be released to customers. Apple
> currently hosts Planet of the Apps and Carpool Karaoke on Apple Music, but
> it seems likely that the company will double-down on a true, dedicated,
> internet TV service with the new initiatives.
> In terms of hardware, a new Apple TV set-top box is expected to launch later
> this year with support for 4K output. The product could be announced as soon
> as September, alongside the new iPhone and Apple Watch models.
> 
> Original Article at: 
> http://9to5mac.com/2017/08/16/apple-original-content-1-billion-ten-shows/
> 
> 
> 
> -- 
> The following information is important for all members of the Mac Visionaries 
> list.
> 
> If you have any questions or concerns about the running of this list, or if 
> you feel that a member's post is inappropriate, please contact the owners or 
> moderators directly rather than posting on the list itself.
> 
> Your Mac Visionaries list moderator is Mark Taylor.  You can reach mark at:  
> macvisionaries+modera...@googlegroups.com and your owner is Cara Quinn - you 
> can reach Cara at caraqu...@caraquinn.com
> 
> The archives for this list can be searched at:
> http://www.mail-archive.com/macvisionaries@googlegroups.com/
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Re: Apple to spend $1bn on original content and produce up to 10 new shows over the next year, according to report

[Karen Lewellen]

now, this is an arena where Apple can start filtering positive images 
into popular culture.
For allot of those who do not understand adaptive technology,, its because 
they have not seen the technology in use.
have a restaurant scene? put a couple at a table, one with  a service 
animal or  a cane.
shot of a street with people passing? let one of them use a visible 
navigational device.
Certainly you can up the image  into characters but at least start by placing people 
living differently where the general public can notice and go...oh okay, I 
saw that  on  Apple tv or something.

Thoughts?
Kare


"No one is born hating another person because of the color of his
skin or his background or his religion ... People must learn to
hate, and if they can learn to hate, they can be taught to
love... For love comes more naturally to the human heart than its
opposite." Barack Obama.

On Wed, 16 Aug 2017, M. Taylor wrote:


9to5Mac - Wednesday, August 16, 2017 at 2:45 AM
Apple to spend $1bn on original content and produce up to 10 new shows over
the next year, according to report

Apple appears to be taking original content production very seriously.
Building on significant talent hires, the Wall Street Journal writes Apple
has readied a $1 billion budget to 'procure and produce' content over the
next year.
The report says the sum is about half what HBO spent on production last
year. Apple could launch up to ten new shows, with Apple SVP Eddy Cue said
to have ambitions to offer shows that rival Game of Thrones.

Apple's initial rounds of content have not been runaway successes, with
Planet of the Apps and Carpool Karaoke receiving bad-to-mild reviews from
critics. Reach of the shows has also been limited to users with Apple Music
subscriptions.
However, until recently, it didn't really feel like Apple was giving much
priority to original content efforts. With a large wallet and premiere
talent leading the video programming division, it is likely that the quality
of Apple's in-development programming will also be higher.
The report notes that Jamie Erlicht and Zack Van Amburg, the Sony veterans
Apple hired in June, started work in early August and have taken over video
production responsibilities from the Apple Music team. The execs have
already held meetings with Hollywood to find shows to acquire.
It isn't clear yet how the new shows will be released to customers. Apple
currently hosts Planet of the Apps and Carpool Karaoke on Apple Music, but
it seems likely that the company will double-down on a true, dedicated,
internet TV service with the new initiatives.
In terms of hardware, a new Apple TV set-top box is expected to launch later
this year with support for 4K output. The product could be announced as soon
as September, alongside the new iPhone and Apple Watch models.

Original Article at:
http://9to5mac.com/2017/08/16/apple-original-content-1-billion-ten-shows/



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Apple to spend $1bn on original content and produce up to 10 new shows over the next year, according to report

[M. Taylor]

9to5Mac - Wednesday, August 16, 2017 at 2:45 AM
Apple to spend $1bn on original content and produce up to 10 new shows over
the next year, according to report
 
Apple appears to be taking original content production very seriously.
Building on significant talent hires, the Wall Street Journal writes Apple
has readied a $1 billion budget to 'procure and produce' content over the
next year.
The report says the sum is about half what HBO spent on production last
year. Apple could launch up to ten new shows, with Apple SVP Eddy Cue said
to have ambitions to offer shows that rival Game of Thrones.
 
Apple's initial rounds of content have not been runaway successes, with
Planet of the Apps and Carpool Karaoke receiving bad-to-mild reviews from
critics. Reach of the shows has also been limited to users with Apple Music
subscriptions.
However, until recently, it didn't really feel like Apple was giving much
priority to original content efforts. With a large wallet and premiere
talent leading the video programming division, it is likely that the quality
of Apple's in-development programming will also be higher.
The report notes that Jamie Erlicht and Zack Van Amburg, the Sony veterans
Apple hired in June, started work in early August and have taken over video
production responsibilities from the Apple Music team. The execs have
already held meetings with Hollywood to find shows to acquire.
It isn't clear yet how the new shows will be released to customers. Apple
currently hosts Planet of the Apps and Carpool Karaoke on Apple Music, but
it seems likely that the company will double-down on a true, dedicated,
internet TV service with the new initiatives.
In terms of hardware, a new Apple TV set-top box is expected to launch later
this year with support for 4K output. The product could be announced as soon
as September, alongside the new iPhone and Apple Watch models.
 
Original Article at: 
http://9to5mac.com/2017/08/16/apple-original-content-1-billion-ten-shows/



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list.

If you have any questions or concerns about the running of this list, or if you 
feel that a member's post is inappropriate, please contact the owners or 
moderators directly rather than posting on the list itself.

Your Mac Visionaries list moderator is Mark Taylor.  You can reach mark at:  
macvisionaries+modera...@googlegroups.com and your owner is Cara Quinn - you 
can reach Cara at caraqu...@caraquinn.com

The archives for this list can be searched at:
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