Oh. It’s a quote site. They have to do something, anything, to confirm that the email addresses input in the form belong to the person who is submitting the form. At its simplest, you mail them the value of their car. If you’re requiring an email address but just popping the value up on the website, then their data is garbage. The vast majority of consumers are going to give you fake addresses and so you sender is sending “organic” spam. I call it “webform harvesting.”
The data is the problem, every other thing you’re doing is window dressing. Yes, all those things are good to do (especially the unsubscribe processing, WTF?). But until you clean up the data going into the system you’re not going to fix your gmail problem. I’ve worked on this type of setup with a number of clients. There are things that will work, but it’s not at the level of do these 4 obvious things some random person tells you to do on a mailing list. There is some serious, strategic work that needs to be done to figure out how they can clean the inputs. (and, no, really, just using one of the hygiene companies isn’t going to solve this.) laura > On Aug 23, 2018, at 12:10 PM, Jan Schapmans <jan.schapm...@selligent.com> > wrote: > > Hi David, > > thank you very much for your answer. > > I think you are fully right stating that only changing the sending domain > and/or IP addresses won’t help. > That’s just why we continue trying other things at the same time > only targeting recent engaged (open/click) users from the last 10 days > making sure all clicks on unsubscribe link are processed as an unsubscribe > (without the users completely processing the unsubscribe flow) > deduplicate all send outs (we’ve noticed some users are more than once in the > system because they’ve filed multiple requests) > > Only thing missing in their best practices, if we are not missing anything, > is that they don’t do double optin. To get them to implement double optin, we > are pushing to do this only for Gmail. > > We are: > using DMARC with reject policy > all emails singed with DKIM > Google postmaster ip reputation BAD, domain reputation BAD & complaint rate > ok and of course very low at the end because of no inbox placement. In the > feedback loop there is no mentioning of any identifier > you can see below we were in a happy place first, and slowly it got worse & > worse > <image003.png> > list is acquired by a webform where users request a valuation of their car > customer doesn’t want to do double optin, we are pushing to only implement it > for gmail & googlemail addresses. > (do you think gmail is also monitoring other domains? google apps?) > spam message says (sorry for the Dutch) > <image004.png> > > > kr, > > Jan > > > > > > From: David Carriger <david.carri...@infusionsoft.com > <mailto:david.carri...@infusionsoft.com>> > Sent: 22 August 2018 22:13 > To: Jan Schapmans <jan.schapm...@selligent.com > <mailto:jan.schapm...@selligent.com>>; mailop@mailop.org > <mailto:mailop@mailop.org> > Subject: Re: Gmail - Anybody out there from Gmail, willing to assist with > strange reputation issue > > Changing the sending domain and the IP addresses won't help at all if you > haven't solved the underlying issue, you're just kicking the deliverability > can down the road. Is the domain using DMARC to prevent spoofing, and what's > the policy? Are all emails signed with DKIM? What does Google Postmaster > Tools show for IP reputation, domain reputation, and complaint rates? How is > the customer acquiring their list? Are they using double opt-in? When an > email goes to the spam folder, does Gmail show a banner saying why it was > sent to spam? If so, what's the banner say? > > Gmail is very good at spam filtering, so your best bet is to assume there's a > problem with the sender's practices and work backwards from there. > > From: mailop <mailop-boun...@mailop.org <mailto:mailop-boun...@mailop.org>> > on behalf of Jan Schapmans <jan.schapm...@selligent.com > <mailto:jan.schapm...@selligent.com>> > Sent: Wednesday, August 22, 2018 8:25:46 AM > To: mailop@mailop.org <mailto:mailop@mailop.org> > Subject: [mailop] Gmail - Anybody out there from Gmail, willing to assist > with strange reputation issue > > Dear Gmail, > > we are having for a UK customer an inboxing problem with Gmail and only > Gmail. Over a month ago we’ve changed their ip addresses, changed their > sending domains, started warming up again, all was good until a few week ago: > the reputation of ip’s & domains are suffering again and open rates dropped > again. > <image001.png> > > We now > send them from a subdomain from our own corporate domain > target only the most recent engaged Gmail users (last 10 days) > exclude anybody who is only just clicking on the unsubscribe link (even > without fully completing the unsubscribe process) > monitor the complaints (list-unsubscribes) and make sure they are honoured. > > Seems like we are missing something, but can’t pinpoint what it is. We have > to admit at first there was something wrong with their setup and complaints & > unsubscribes weren’t processed properly. Can it be that reputation is > catching up after a while? Even on a new warmed up subdomain? > > Since last week results are somewhat better & stabilizing around 9% open rate > but all other domains are at 20% or higher. (even Gmail was higher at some > point) > <image002.png> > > I hope somebody from Gmail can point us to something we are missing, but I’ > rather have them confirm we are doing ok now and rates will go up J > > > Kind regards, > > > - - - - - > JAN SCHAPMANS > DIRECTOR DELIVERABILITY SERVICES > > mobile +32 498 93 29 65 > email jan.schapm...@selligent.com <mailto:jan.schapm...@selligent.com> > > SELLIGENT MARKETING CLOUD > CONSUMER-FIRST MARKETING > www.selligent.com <http://www.selligent.com/> > > > The information contained in this communication is confidential and is only > for the use of the intended addressee. If you have received this > communication in error, please destroy it immediately, including all > attachments. > > > > > _______________________________________________ > mailop mailing list > mailop@mailop.org <mailto:mailop@mailop.org> > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > <https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop> -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
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