Re: [mailop] Feedback loops (was: The oligopoly has won.)

2022-09-14 Thread Otto J. Makela via mailop

On 13/09/2022 02.44, Brandon Long via mailop wrote:


Most of the major mailbox providers do have other feedback loops,
many based on ARF, that can be used for this...

Has anyone put together a good summary of available feedback loops,
specially from big players?

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Re: [mailop] Feedback loops (was: The oligopoly has won.)

2022-09-14 Thread Laura Atkins via mailop


> On 14 Sep 2022, at 09:48, Otto J. Makela via mailop  wrote:
> 
> On 13/09/2022 02.44, Brandon Long via mailop wrote:
> 
>> Most of the major mailbox providers do have other feedback loops,
>> many based on ARF, that can be used for this...
> Has anyone put together a good summary of available feedback loops,
> specially from big players?

I used to maintain one but now I point folks at the Validity universal FBL 
signup page. Last I looked they were also including FBLs that they didn’t 
handle the signup for. 

A few things to note: 

* all the FBLs that I am aware of include consumer mail, even when the mailbox 
provider handles mail for hosted domains

* with the exception of Google’s complaint percentage calculation in postmaster 
tools, FBL %s may not reflect actual complaint percentages. In most places 
recipients cannot report spam for mail already in the spam folder. 

* FBL reports typically are only generated when the recipient is using a client 
provided by the FBL provider. If someone is using Outlook for desktop or 
Apple’s mail.app the “this is spam” button does not generate a FBL complaint. 

* it is common (and has been for a decade or more) for bad players to 
manipulate complaint percentages through waterfalling another other techniques 
as a way to hide their activities from abuse desks. 

* from my perspective, complaint rates are an increasingly unreliable signal. a 
very high complaint rate is informative, but the a lot of spam goes to the bulk 
folder and gets few or zero complaints. 

laura 

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Laura Atkins
Word to the Wise
la...@wordtothewise.com 

Email Delivery Blog: http://wordtothewise.com/blog  






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