Re: [libreoffice-marketing] LibO resources ready for final version announcements

2010-11-11 Thread Florian Effenberger

Hi Marc,

thanks for pushing this forward! We can also talk about this during 
today's call, but in general:


Marc Paré wrote on 2010-11-11 06.42:

With the release date for the LibO final version approaching, I am just
wondering what should we be getting reading ready from the viewpoint of
marketing/publicity for the release of LibO to the public?

Is there a list of products? Flyers, presentation (I believe this is
being worked on), communiqué, after-release resources. We should also
talk about how to keep the buzz going for the post-release LibO.
Regionally speaking, on a country per country basis, should we be
preparing publicity for the release date?


Lots of materials are still missing. We should draft a PR soon, and 
should also collect a list of features and what's new, illustrated with 
images. That would be really helpful. Anything else we can get, like 
flyers, brochures, presentations, are of course highly welcome.


I'll put that topic on the agenda for today's marketing call.

Florian

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Steering Committee and Founding Member of The Document Foundation
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
Skype: floeff | Twitter/Identi.ca: @floeff

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Re: [libreoffice-marketing] Fwd: Libre Office's future strategy - suggestions from a Computer Weekly article that may be of use to the Foundation

2010-11-11 Thread Ian Lynch
>
> >wasn't Google offering its products to enterprises for private clouds? (Or
> was it MS?)
>
> Both of them.   Google might have gotten down to a large small business.
>  Neither addressed the needs/requirements of a SOHO that needed a
> private cloud on their premises.
>
> >In any case, Ubuntu certainly does market private clouds [1].
>
> So I've discovered.
>
> jonathon
>
>
In terms of basic strategy one thing that MS and Google have (and to a
lesser extent Canonical) that we don't have is development resources.  It
seems to me that we can maintain LO with a few tweaks but we have no means
to make big changes that take a lot of resources. So the most fundamental
part of any strategy is to work out how to get more resources for
development. Once there is resource, the political argument can begin on the
best way to use it :-).

-- 
Ian

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Res: [libreoffice-marketing] LibO resources ready for final version announcements

2010-11-11 Thread Lucas Filho
Hello Marc Paré.

Excellent observation:)

I thought of something like FLISOL Festival (Latin American Free Software 
Installation).

Imagine the worldwide launch of Libo. Where people would be talking about the 
same on the same day in different cities around the world! No, Microsoft would 
not be able to do this so well!

We may have a general presentation (presentation model), indicating the news of 
Libo available for volunteers / speakers. But may be adjusted due to its 
designer regional factors - for example in Brazil would be interesting to more 
vibrant colors in shades of green and yellow in some detail in the slide.

Then we can send pictures and events of the event for the wiki or blogs Libo. 
In 
addition to sending to newspapers, websites and blogs about technology.

If the idea of the paper airplane go forward, we can make paper airplanes with 
flyers announcing the event and distribute at universities in our cities. In 
addition to banner paper airplane flying fitting and the logo of Libo friends 
on 
blogs and websites ... just thoughts:)
 
Até mais,
Lucas Filho
Open-Ce Tecnologias e Serviços
http://www.open-ce.com.br
::@strogildo - Educação a distância
http://astrogildo.blogspot.com
Coordenador Estadual GUBRO-Ceará
http://www.broffice.org/gubro-ce

Blog Pessoal
http://lucasfilho.blogspot.com


Agradecemos a Deus por tudo



- Mensagem original 
De: Marc Paré 
Para: marketing@libreoffice.org
Enviadas: Quinta-feira, 11 de Novembro de 2010 2:42:49
Assunto: [libreoffice-marketing] LibO resources ready for final version 
announcements

With the release date for the LibO final version approaching, I am just 
wondering what should we be getting reading ready from the viewpoint of 
marketing/publicity for the release of LibO to the public?

Is there a list of products? Flyers, presentation (I believe this is being 
worked on), communiqué, after-release resources. We should also talk about how 
to keep the buzz going for the post-release LibO. Regionally speaking, on a 
country per country basis, should we be preparing publicity for the release 
date?

Marc


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[libreoffice-marketing] Re: Res: LibO resources ready for final version announcements

2010-11-11 Thread Marc Paré

Le 2010-11-11 09:39, Lucas Filho a écrit :

Hello Marc Paré.

Excellent observation:)

I thought of something like FLISOL Festival (Latin American Free Software
Installation).

Imagine the worldwide launch of Libo. Where people would be talking about the
same on the same day in different cities around the world! No, Microsoft would
not be able to do this so well!


Once the launch day is past we should have some strategy at keeping the 
LibreOffice in the news. We need more blogs, but we need to make sure 
that they are coming in from all parts of the world, not just some 
regions. Maybe we should make a list of blogs already on our 
Blogosphere, from where they are coming from and then canvass/encourage 
LibO blogging from members from different countries.




We may have a general presentation (presentation model), indicating the news of
Libo available for volunteers / speakers. But may be adjusted due to its
designer regional factors - for example in Brazil would be interesting to more
vibrant colors in shades of green and yellow in some detail in the slide.



I think this is being prepared. I have just forgotten who is working on 
this. We should maybe put up a link on our resources page to the actual 
model and this way we could keep up to the progress of the model or 
maybe even help out. Of course later cooperate and the different 
language and national versions.



Then we can send pictures and events of the event for the wiki or blogs Libo. In
addition to sending to newspapers, websites and blogs about technology.


Absolutely. We should also have a monthly newsletter detailing "What's 
new at "LibreOffice" to show that there is active participation on the 
project.




If the idea of the paper airplane go forward, we can make paper airplanes with
flyers announcing the event and distribute at universities in our cities. In
addition to banner paper airplane flying fitting and the logo of Libo friends on
blogs and websites ... just thoughts:)



That sounds neat! Even if the idea doesn't "fly" :-)  we could post 
online a model of a paper airplane with the LibO advertising on it. Then 
people could print their own airplanes and fly them where they want! We 
could place the LibO publicity words on them in such a way as to leave 
enough room on the page so that people could later use one side of the 
page for personal correspondence, grocery list, ... That way, the paper 
would not go to waste as one side or both sides could still be used for 
writing. We do not want to be blamed for wasting paper, but it would be 
a cool way of advertising! We could develop a black/white version and a 
colour version. We should have a LibO slogan.



Até mais,
Lucas Filho


Marc


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[libreoffice-marketing] LibO Slogan

2010-11-11 Thread Marc Paré
There was some bantering back and forth a while ago with different 
words. Should we develop a slogan for LibO? Should we develop a 
different slogan for each language or have a translation of one slogan 
for languages?


Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution 
continues."

"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you 
will succeed"


Marc


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FW: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Brenden Seibel
I like this one.

"LibreOffice ... we are all free to live."


Or maybe even better in English:

LibreOffice ... Free to Live!

Or in Spanish:

LibreOffice ... Libertad para Vivir!



From: Marc Paré [m...@marcpare.com]
Sent: Thursday, November 11, 2010 9:36 AM
To: marketing@libreoffice.org
Subject: [libreoffice-marketing] LibO Slogan

There was some bantering back and forth a while ago with different
words. Should we develop a slogan for LibO? Should we develop a
different slogan for each language or have a translation of one slogan
for languages?

Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution
continues."
"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you
will succeed"

Marc


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RE: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Brenden Seibel
One second though,
Maybe better for the English version

LibreOffice ... Freedom to Live!




From: Marc Paré [m...@marcpare.com]
Sent: Thursday, November 11, 2010 9:36 AM
To: marketing@libreoffice.org
Subject: [libreoffice-marketing] LibO Slogan

There was some bantering back and forth a while ago with different
words. Should we develop a slogan for LibO? Should we develop a
different slogan for each language or have a translation of one slogan
for languages?

Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution
continues."
"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you
will succeed"

Marc


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RE: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Brenden Seibel

One slogan, loosely translated into languages, would seem best to me. In other 
words, not a literal translation, but same idea translated.

_
From: Brenden Seibel [bsei...@guateconexion.com]
Sent: Thursday, November 11, 2010 9:49 AM
To: marketing@libreoffice.org
Subject: RE: [libreoffice-marketing] LibO Slogan

One second though,
Maybe better for the English version

LibreOffice ... Freedom to Live!




From: Marc Paré [m...@marcpare.com]
Sent: Thursday, November 11, 2010 9:36 AM
To: marketing@libreoffice.org
Subject: [libreoffice-marketing] LibO Slogan

There was some bantering back and forth a while ago with different
words. Should we develop a slogan for LibO? Should we develop a
different slogan for each language or have a translation of one slogan
for languages?

Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution
continues."
"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you
will succeed"

Marc


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RE: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Thu, 2010-11-11 at 16:41 +, Brenden Seibel wrote:
> One slogan, loosely translated into languages, would seem best to me.
> In other words, not a literal translation, but same idea translated.

Would seem to make sense - I was doodling with ideas over this last
weekend also and "Liberate Your Life" came to mind. I used it in a first
draft for a poster

http://wiki.documentfoundation.org/User:Drew/miss-liberty-backgrounds

Drew


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[libreoffice-marketing] ¡¡¡¡¡HELP!!!!

2010-11-11 Thread Diego Germán Gonzalez
I am trying to dismiss myself of the list, send a mail to 
marketing+unsubscr...@libreoffice.org as they indicate in  
marketing+ow...@libreoffice.org and receipt like answer



You are not subscribed to this list, so you cannot unsubscribe.

To unsubscribe from the digest of this list send a message to:



Obviously I am suscript because I receive all the messages

some idea?

Thanks

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Re: [libreoffice-marketing] ¡¡¡¡¡HELP! !!!

2010-11-11 Thread Florian Effenberger

Hi,

Diego Germán Gonzalez wrote on 2010-11-11 19.24:


Obviously I am suscript because I receive all the messages

some idea?


maybe you're subscribed with a different address? Or you receive the 
digests, then you have to use marketing+unsubscribe-dig...@libreoffice.org?


Florian

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Tel: +49 8341 99660880 | Mobile: +49 151 14424108
Skype: floeff | Twitter/Identi.ca: @floeff

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[libreoffice-marketing] About Jens Habermann's fine artwork

2010-11-11 Thread David Nelson
Hi Jens, :-)

I like your septipus :-) [1] The seven tentacles remind me of the
different applications packaged in LibO. This character is one that,
IMHO, will easily stay in people's minds, too. And it has all the
other possibilities of a "living" mascot. Nice job! Great start, Jens!
:-)

1) So that can *become* the logo in its own right? 2) Or else, in
large graphics, could one integrate it inside the sheet of paper? 3)
Or will Septipus wrap his tentacles *around* the paper sheet?

[1] 
http://wiki.documentfoundation.org/Marketing/Ideas#Jonata.27s_logo.2Fmime_artwork_proposal

David Nelson

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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Volker Merschmann
Hi Drew,

2010/11/11 Drew Jensen :
> On Thu, 2010-11-11 at 16:41 +, Brenden Seibel wrote:
>> One slogan, loosely translated into languages, would seem best to me.
>> In other words, not a literal translation, but same idea translated.
>
> Would seem to make sense - I was doodling with ideas over this last
> weekend also and "Liberate Your Life" came to mind. I used it in a first
> draft for a poster
>
> http://wiki.documentfoundation.org/User:Drew/miss-liberty-backgrounds
>
Somewhat nice idea, but may I remind you to obey the branding rules:
http://wiki.documentfoundation.org/Marketing/Branding

Thx

Volker


-- 
++ Volker Merschmann - ODF-Software Contributor

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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Michel Gagnon

Le 2010-11-11 10:36, Marc Paré a écrit :
There was some bantering back and forth a while ago with different 
words. Should we develop a slogan for LibO? Should we develop a 
different slogan for each language or have a translation of one slogan 
for languages?


Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution 
continues."

"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you 
will succeed"


Marc




Some nice ideas.
I think the main slogan should remind people that LibreOffice is a 
series of programs that help one to write, draw, calculate... Maybe I am 
paranoid, but I think we should avoid: names that remind one of 
competitive software. So I would not recommend:

– Take note... because of OneNote and Lotus Notes
– We conquered space... too far away

I like:
– LibreOffice, a suite deal
– With LibreOffice, you really are in control of your documents (i.e. 
reference to open file formats)

– LibreOffice: your documents, you're in control!

In French, these would work, depending on how much text we want:
– LibreOffice, une suite qui a de la classe
– Avec LibreOffice, vous avez plein contrôle, jusqu'au bout !
– LibreOffice vous permet d'être maître de vos documents !

--
Michel Gagnon
Montréal (Québec, Canada) -- http://mgagnon.net

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Re: [libreoffice-marketing] About Jens Habermann's fine artwork

2010-11-11 Thread Bernhard Dippold

Hi David, hi Jens, *

David Nelson schrieb:

Hi Jens, :-)

I like your septipus :-) [1] The seven tentacles remind me of the
different applications packaged in LibO. This character is one that,
IMHO, will easily stay in people's minds, too. And it has all the
other possibilities of a "living" mascot. Nice job! Great start, Jens!
:-)

1) So that can *become* the logo in its own right? 2) Or else, in
large graphics, could one integrate it inside the sheet of paper? 3)
Or will Septipus wrap his tentacles *around* the paper sheet?


For small graphics and icons it might be too detailed if it would be 
used as our main logo. As an additional graphic it might work, even if I 
don't feel comfortable with tentacles around the corners of my 
documents... (wrong association - quite the opposite to "libre")


[1] 
http://wiki.documentfoundation.org/Marketing/Ideas#Jonata.27s_logo.2Fmime_artwork_proposal

Jens' work is presented above the section you link:
http://wiki.documentfoundation.org/Marketing/Ideas#Designs_by_Jens_Habermann_.2801.2F11.2F2010.29

Please scroll down a bit for the septipus.

The direct link to the file is here:
http://wiki.documentfoundation.org/File:Septipus.png




Best regards

Bernhard

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[libreoffice-marketing] Re: Branding Color Refinement Step 3 of 3

2010-11-11 Thread jonathon
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

On 11/10/2010 04:35 PM, Johannes Bausch wrote:

> I've uploaded information on the three most common vision disabilities.

Thanks.


jonathon
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Re: Branding Color Refinement Step 3 of 3 (was: Re: [libreoffice-marketing] Re: [tdf-discuss] LibO program icon brainstorming)

2010-11-11 Thread Christoph Noack
Hi Johannes,

very cool! Thanks!!! I had a look at the tables, so is there anything we
can suggest to the creators of artwork? For critical content, a useful
combination seems to be Green and Purple ... or Blue and Yellow.

It would be great if somebody could have another look at it ... it would
be great to come up with a list with some suggestions how to create
accessible graphics with the given colors.

@ Johannes: How did you the comparison - I usually used Gimp filters for
offline comparison, but it is a bit clumsy, since it doesn't provide
(simple) saving to files.

Cheers,
Christoph

Am Mittwoch, den 10.11.2010, 17:35 +0100 schrieb Johannes Bausch:
> > The color files still miss some testing - so please give them a try. But
> > not only the compatibility, also some color blindness issue descriptions
> > would help a lot!
> 
> I've uploaded information on the three most common vision
> disabilities. The link is right below your color table.
> http://wiki.documentfoundation.org/Color_blindness_issues
> 
> Joey
> 



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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote:
> Somewhat nice idea, but may I remind you to obey the branding rules:
> http://wiki.documentfoundation.org/Marketing/Branding 

sure - that is part of why I placed it up here - do you think it fails?

How could I make it pass - or you just want to see draft 2 and see if it
is closer?

Thanks

drew


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Re: [libreoffice-marketing] Re: Welcome to marketing@libreoffice.org

2010-11-11 Thread Bernhard Dippold

Hi David, welcome Andy!

Andy, as you sent similar mails to the different mailing lists you 
subscribed to, it seems that we really lack in communication about the 
topic of the different lists as well as how to use them in general.


So we should create a wiki page (might be moved over to the website 
later on) containing the necessary information.


David Nelson schrieb:

Hi Andy, :-)

[...]



Are you interested in developing content for
http://test.documentfoundation.org?


You probably mean the LibreOffice website (actually at 
http://test.libreoffice.org) instead of the TDF website.



[...]


Im newish to the mailing list for LibreOffice, but I would like to offer
some help with LibreOffice in some shape or form going forward (but not
programming at the moment).


That's the way most of us are trying to support LibreOffice.


[...]

I mainly come from an administration background in work, but am moving more
and more to my preferred role as IT becomes more utilised in my work place.

If you could suggest some areas which I can assist in longterm, or
suggestions, or have any questions or need any more information please email
me.


As you probably found out by now, we post our replies, suggestions and 
questions to the mailing list address and the list servers distributes 
them to all the people subscribed to the list.


This is better than PM (personal mail) in most cases, because other 
people can join the discussion or know that the question has been 
replied already.


The only one able to find out the right area for your contribution is 
just yourself. As David already mentioned, it depends on your interests 
- technical skills as you mention might be very helpful in QA (quality 
assurance) and documentation (network install and things like that), but 
these topics are discussed on dedicated mailing lists (I don't know if 
you are subscribed to libreoff...@lists.freedesktop.org  or 
documentat...@libreoffice.org).


Here in marketing we work on different ways to improve public 
recognition for LibO, on branding and visual design and so on.



Im not to sure of how best to start the LibreOffice community but am open
for direction to the correct people etc.


There are quite a number of interesting threads (follow-ups of mails 
created by replying to an existent mail - most mail clients allow to 
sort the mails by these threads) discussed here on the list (and on the 
other lists you subscribed to).


Feel free to share your thoughts on these topics by replying to any 
interesting mail.


To start a new topic, don't reply to an existent mail, but create a new 
mail and send it to the mailing list.


Best regards

Bernhard

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[libreoffice-marketing] Do we need a separate mailing list for artwork/usability/branding...?

2010-11-11 Thread Christoph Noack
Hi all,

in the today's marketing conference call (Agenda at [1]), some people
mentioned that the number of mails and the diversity of topics is a bit
too much for a single mailing list like marketing.

So my (unofficial) question is, whether you think that another
communication channel (mailing list, in the first step) might help.
What do you think?

Personally, I think that the combination of topics like "artwork",
"usability", "branding", "visual design", ... would make sense. On the
one hand, it prevents coming up with far too many lists", on the other
hand, it might engage collaboration of those, who hadn't the chance to
work together (in the past).

An additional rationale is that there are already some other people
ready to join - a separate mailing list would make it more easy for them
to follow the topics.

Cheers,
Christoph

PS: "Unofficial question" (see above) means, that I am interested in
what you think about that. Once we are clear what to do, we might ask
the SC to set this up ... but not if we consider this unhelpful.

[1] http://wiki.documentfoundation.org/Marketing/ConfCalls#Agenda


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Re: [libreoffice-marketing] [DESIGN] Do we need a separate mailing list for artwork/usability/branding...?

2010-11-11 Thread Bernhard Dippold

Hi Christoph, all,

Christoph Noack schrieb:

Hi all,

in the today's marketing conference call (Agenda at [1]), some people
mentioned that the number of mails and the diversity of topics is a bit
too much for a single mailing list like marketing.

So my (unofficial) question is, whether you think that another
communication channel (mailing list, in the first step) might help.
What do you think?

Personally, I think that the combination of topics like "artwork",
"usability", "branding", "visual design", ... would make sense. On the
one hand, it prevents coming up with far too many lists", on the other
hand, it might engage collaboration of those, who hadn't the chance to
work together (in the past).


I agree that it is not easy to follow the threads on the topics you 
mention, but from our experience with the OOo Art project and even more 
the Branding Initiative there are important topics to be shared between 
the "general marketing" guys and the "designers/artist" working on 
branding and visual design.


Perhaps it could be a compromise to add dedicated [TAG]s to the subject 
of artwork, UX and design related topics, so they can be found very 
easily while not leaving the marketing list.


I'd propose to use the tag [DESIGN], as it covers not only artwork, 
branding and visual design, but usability design and UI design too.


If this tag is not sufficient to differ these topics from general 
marketing, we should definitely ask for a dedicated list (and consistent 
with the tag I'd call it des...@libreoffice.org - what actually has been 
Christoph's idea I present now shamelessly)


Best regards

Bernhard

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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Bernhard Dippold

Hi Marc, all,

this topic is one I like very much :-)

A few years back we had a similar activity in the OOo marketing project 
with lots of proposals, a voting and finally one official slogan 
(positioner) for OpenOffice.org. ("Open. For Business")

(Search the OOo marketing list archive for "positioner")

Marc Paré schrieb:

There was some bantering back and forth a while ago with different
words. Should we develop a slogan for LibO?


Definitively yes!


Should we develop a
different slogan for each language or have a translation of one slogan
for languages?


Most of the slogans don't translate easily. But we should try to find a 
common central conclusion.


Here are a few of my suggestions:

"LibreOffice, a suite deal."
"Memories brought to you by LibreOffice"
"Take note, with LibreOffice."
"Penmanship begins with LibreOffice."
"There was the calamus, the ballpoint pen. LibreOffice, the evolution
continues."
"LibreOffice, your creation, your company, your trust."
"LibreOffice ... we are all free to live."
"LibreOffice, we dared and we conquered."
"We conquered space, we created LibreOffice. Dare to imagine and you
will succeed"

Marc


Would you mind to position them on a new wiki page?

As the list will probably become longer, it might be problematical to 
work on them here at the list.


Best regards

Bernhard

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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Bernhard Dippold

Drew Jensen schrieb:

On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote:

Somewhat nice idea, but may I remind you to obey the branding rules:
http://wiki.documentfoundation.org/Marketing/Branding


sure - that is part of why I placed it up here - do you think it fails?

How could I make it pass - or you just want to see draft 2 and see if it
is closer?


... wrong font (Didn't you mention you used the SVG source of the logo?)

... wrong aspect ratio (probably related to the point above)

... bold "Office" part

... dark background

Please have a look at the "Guidelines and Best Practices" areas on the 
wiki page:


http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_2

http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_3

As these rules are not carved in stone, they might be adjusted if 
reasonable / necessary.


Best regards

Bernhard

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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Fri, 2010-11-12 at 01:16 +0100, Bernhard Dippold wrote:
> Drew Jensen schrieb:
> > On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote:
> >> Somewhat nice idea, but may I remind you to obey the branding rules:
> >> http://wiki.documentfoundation.org/Marketing/Branding
> >
> > sure - that is part of why I placed it up here - do you think it fails?
> >
> > How could I make it pass - or you just want to see draft 2 and see if it
> > is closer?
> >
> ... wrong font (Didn't you mention you used the SVG source of the logo?)
Yup that is it, it is directly from the logo.

> 
> ... wrong aspect ratio (probably related to the point above)
This is the problem - I didn't take the time to qualify the ratio, just
pulled it out for a basic layout pass.

> 
> ... bold "Office" part
hmm - yes noticed that, I think the svg file is out of date on
that..isn't it? I figured the one I was using form the wiki currently
was, so didn't really sweat it yet.

> 
> ... dark background

Yes - it is, but surely we aren't going to pass on all dark backgrounds-
I can use the white out logo but it really doesn't come across as well,
IMO in a big way - still I can put one together and put it up to compare
against. I also have a second background that might work for the event,
it has a better local tie, but the Statue of Liberty (even the iconic
tourist novelty rendition) is a very powerful image for the USA.

Also, I faux lightened the background with a transparency overlay - but
that is a terrible solution I think, so for a next pass would play a bit
with lightning the background image a bit and lose the added layer.

> 
> Please have a look at the "Guidelines and Best Practices" areas on the 
> wiki page:

I have, and will again. I sure appreciate everyones feed back or if
anyone has some great tip to give given the subject (dark background)
matter I'm really open to hearing it. 


> 
> http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_2
> 
> http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_3
> 
> As these rules are not carved in stone, they might be adjusted if 
> reasonable / necessary.


later then,

Drew


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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Thu, 2010-11-11 at 19:39 -0500, Drew Jensen wrote:
> ... dark background
> 
> Yes - it is, but surely we aren't going to pass on all dark
> backgrounds-
> I can use the white out logo but it really doesn't come across as
> well,
> IMO in a big way 

Then again if I put the whole logo in place

http://wiki.documentfoundation.org/File:Miss-liberty-2.png

that's not bad.




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Res: [libreoffice-marketing] Re: Res: Res: Re: Change icon?

2010-11-11 Thread Lucas Filho
Hello Marc and all,


I put on my record another version of the logo Libo. This time I made the plane 
with scribbles to convey a larger idea of liberty and deviate slightly from the 
images of other logos that have paper airplane.

Libo was added words and TDF on the plane as shown in the magnified image.

Link: 
http://picasaweb.google.com/lh/photo/rht5jt8ISZiVAHIbyJ_Qbg?feat=directlink



 
Até mais,
Lucas Filho
Open-Ce Tecnologias e Serviços
http://www.open-ce.com.br
::@strogildo - Educação a distância
http://astrogildo.blogspot.com
Coordenador Estadual GUBRO-Ceará
http://www.broffice.org/gubro-ce

Blog Pessoal
http://lucasfilho.blogspot.com


Agradecemos a Deus por tudo



- Mensagem original 
De: Marc Paré 
Para: marketing@libreoffice.org
Enviadas: Sexta-feira, 5 de Novembro de 2010 1:47:18
Assunto: [libreoffice-marketing] Re: Res: Res: Re: Change icon?

Le 2010-11-05 00:12, Lucas Filho a écrit :
> Hello Community,
>
> I did some sketches using the idea of the paper airplane and a small set of
> icons, We provide the link [1].
>
> Drafts and are not bothered with the sample color palette.
>
> There are two versions A and B. And I'd like to see other examples of the same
> element. And whether the idea of the paper airplane must evolve or not so 
> that 
>I
> and other friends are not redoing something that can not be used.
>
> [1]:http://picasaweb.google.com/lucascoe/Diversos?feat=directlink
>
>
>

Hi Lucas:

A 01 and B 01 - I don't particularly like the back view of the plane

I do like however the other icons with the trailing tail. This is quite 
unique as I have not seen any other paper plane icons with this. It 
shows movement. Of the 2 sets, I like the A02 with the shorter trailing 
tail and shaded plane.

Small sets: A01, I like without colour fill. I wonder how it would look 
like with a trailing tail?

Marc


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Res: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Lucas Filho
Hello,

I think the picture with a lot of "fantasy".

In this link we have very interesting pictures of the Statue of Liberty that 
can 
be used freely (please see details for each image you will use).

Link: http://www.sxc.hu/browse.phtml?f=search&w=1&txt=Statue+of+Liberty&p=1


 
Até mais,
Lucas Filho
Open-Ce Tecnologias e Serviços
http://www.open-ce.com.br
::@strogildo - Educação a distância
http://astrogildo.blogspot.com
Coordenador Estadual GUBRO-Ceará
http://www.broffice.org/gubro-ce

Blog Pessoal
http://lucasfilho.blogspot.com


Agradecemos a Deus por tudo



- Mensagem original 
De: Drew Jensen 
Para: marketing@libreoffice.org
Enviadas: Quinta-feira, 11 de Novembro de 2010 21:39:26
Assunto: Re: [libreoffice-marketing] LibO Slogan

On Fri, 2010-11-12 at 01:16 +0100, Bernhard Dippold wrote:
> Drew Jensen schrieb:
> > On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote:
> >> Somewhat nice idea, but may I remind you to obey the branding rules:
> >> http://wiki.documentfoundation.org/Marketing/Branding
> >
> > sure - that is part of why I placed it up here - do you think it fails?
> >
> > How could I make it pass - or you just want to see draft 2 and see if it
> > is closer?
> >
> ... wrong font (Didn't you mention you used the SVG source of the logo?)
Yup that is it, it is directly from the logo.

> 
> ... wrong aspect ratio (probably related to the point above)
This is the problem - I didn't take the time to qualify the ratio, just
pulled it out for a basic layout pass.

> 
> ... bold "Office" part
hmm - yes noticed that, I think the svg file is out of date on
that..isn't it? I figured the one I was using form the wiki currently
was, so didn't really sweat it yet.

> 
> ... dark background

Yes - it is, but surely we aren't going to pass on all dark backgrounds-
I can use the white out logo but it really doesn't come across as well,
IMO in a big way - still I can put one together and put it up to compare
against. I also have a second background that might work for the event,
it has a better local tie, but the Statue of Liberty (even the iconic
tourist novelty rendition) is a very powerful image for the USA.

Also, I faux lightened the background with a transparency overlay - but
that is a terrible solution I think, so for a next pass would play a bit
with lightning the background image a bit and lose the added layer.

> 
> Please have a look at the "Guidelines and Best Practices" areas on the 
> wiki page:

I have, and will again. I sure appreciate everyones feed back or if
anyone has some great tip to give given the subject (dark background)
matter I'm really open to hearing it. 


> 
>http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_2
>2
> 
>http://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices_3
>3
> 
> As these rules are not carved in stone, they might be adjusted if 
> reasonable / necessary.


later then,

Drew


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Re: Res: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Thu, 2010-11-11 at 19:06 -0800, Lucas Filho wrote:
> In this link we have very interesting pictures of the Statue of
> Liberty that can 
> be used freely (please see details for each image you will use).
> 
> Link: http://www.sxc.hu/browse.phtml?f=search&w=1&txt=Statue+of
> +Liberty&p=1 

Thanks Lucas,

I will look those over.

Drew


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Re: [libreoffice-marketing] LibO Slogan

2010-11-11 Thread Drew Jensen
On Thu, 2010-11-11 at 21:26 -0500, Drew Jensen wrote:
> Then again if I put the whole logo in place
> 
> http://wiki.documentfoundation.org/File:Miss-liberty-2.png
> 
> that's not bad. 

and here is the alternative background I was thinking of.
http://oucv.org/libreoffice/scale-9x-griffith-poster-2.png

(That is a shot of Los Angeles from the Griffith Observatory)

The background image is from
http://www.flickr.com/photos/nevercoolinschool/2785475907/sizes/l/in/photostream/


Thanks

Drew



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Re: [libreoffice-marketing] About Jens Habermann's fine artwork

2010-11-11 Thread David Nelson
Hi, :-)

On Fri, Nov 12, 2010 at 05:54, Bernhard Dippold
 wrote:
> For small graphics and icons it might be too detailed if it would be used as
> our main logo. As an additional graphic it might work, even if I don't feel
> comfortable with tentacles around the corners of my documents... (wrong
> association - quite the opposite to "libre")

I'll post some re-sized versions on the wiki, so we can get an idea of
how Septipus looks at diffent sizes. I suspect he might become
difficult to clearly distinguish at sizes below 32x32px. (Or 48x48px?)

Whether or not Septipus could become the project's prime logo is a
something we'd need to sound out here on the marketing/artwork list.
(And also maybe with our end users on the [tdf-discuss]/user support
lists, too?)

However, Septipus could be a great central figure for the LibO starter
pane, either as a side graphic or else right in the middle, with a
tentacle pointing to each app or icon in the starter pane. Maybe the
apps could be in a kind-of circular arrangement around him.

Ultimately, I'd suggest naming this mascot LibO.

0.2 cents.

David Nelson

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[libreoffice-marketing] Re: LibO Slogan

2010-11-11 Thread Marc Paré

Le 2010-11-11 23:07, Drew Jensen a écrit :

On Thu, 2010-11-11 at 21:26 -0500, Drew Jensen wrote:

Then again if I put the whole logo in place

http://wiki.documentfoundation.org/File:Miss-liberty-2.png

that's not bad.


and here is the alternative background I was thinking of.
http://oucv.org/libreoffice/scale-9x-griffith-poster-2.png

(That is a shot of Los Angeles from the Griffith Observatory)

The background image is from
http://www.flickr.com/photos/nevercoolinschool/2785475907/sizes/l/in/photostream/


Thanks

Drew


Hi Drew:

Nice! I like this one better. I wonder if the Southern California people 
would have a better reception to this background rather than the NY 
Statue of Liberty. Usually, geographic areas have unspoken competition 
issues with other geographic areas Southern California vs NY. Or am I wrong?


Marc


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Re: [libreoffice-marketing] Re: LibO Slogan

2010-11-11 Thread David Nelson
Hi, :-)

"Do what you want"

David Nelson

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[libreoffice-marketing] Re: LibO Slogan

2010-11-11 Thread Marc Paré

Le 2010-11-11 15:34, Michel Gagnon a écrit :


Some nice ideas.
I think the main slogan should remind people that LibreOffice is a
series of programs that help one to write, draw, calculate... Maybe I am
paranoid, but I think we should avoid: names that remind one of
competitive software.


Agree strongly. As well, avoid any negatives.

So I would not recommend:

– Take note... because of OneNote and Lotus Notes


I had not thought of notes this way but yes.


– We conquered space... too far away


Play on words ... not spatial space. LOL


I like:
– LibreOffice, a suite deal
– With LibreOffice, you really are in control of your documents (i.e.
reference to open file formats)
– LibreOffice: your documents, you're in control!

In French, these would work, depending on how much text we want:
– LibreOffice, une suite qui a de la classe


Also: LibreOffice, toute suite!"


– Avec LibreOffice, vous avez plein contrôle, jusqu'au bout !
– LibreOffice vous permet d'être maître de vos documents !


Merci

Marc



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[libreoffice-marketing] Re: LibO Slogan

2010-11-11 Thread Marc Paré

Le 2010-11-11 11:41, Brenden Seibel a écrit :

One slogan, loosely translated into languages, would seem best to me. In other 
words, not a literal translation, but same idea translated.


Thanks I have added this to the wiki page that I am creating for LibO 
Slogans.


Marc


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Re: [libreoffice-marketing] [DESIGN] Do we need a separate mailing list for artwork/usability/branding...?

2010-11-11 Thread David Nelson
Hi, :-)

On Fri, Nov 12, 2010 at 07:57, Bernhard Dippold
 wrote:
> I agree that it is not easy to follow the threads on the topics you mention,
> but from our experience with the OOo Art project and even more the Branding
> Initiative there are important topics to be shared between the "general
> marketing" guys and the "designers/artist" working on branding and visual
> design.

My idea would be that we shouldn't get *too* granular about this. I'd
see two lists: 1) Marketing (event organization, flyers, templates,
certification planning/design, etc) and 2) Artwork (technical
graphics, branding graphics, mime graphics, UX, UI, etc).

Obviously, there are quite a few subjects of overlapping interest, so
having just two lists makes it easier for people to monitor both but
primarily contribute to the list more central to their particular area
of expertise.

> Perhaps it could be a compromise to add dedicated [TAG]s to the subject of
> artwork, UX and design related topics, so they can be found very easily
> while not leaving the marketing list.

Tags depend on *posting discipline*, and this seems to break down
fairly quickly after one lays down the ground rules...

Further to the discussions during to the conference call, my POV
concerning "communications channels" is that lists don't make a good
information storage medium. People quote badly, people go OT, people
rant, and ideas and info easily get lost in the noise. They *can* be
good for brainstorming. But very soon after each important thread
reaches a natural conclusion, someone needs to collate and summarize
the results and then post them to the wiki.

Really, personally, I prefer forums. I know different people have
different preferences, though.

(Google Wave is also great for brainstorming, in many ways, but takes
some getting used to, and also demands "posting discipline".)

It's useful to have an "IM" medium, too, as a complement for the
above. IMHO, communal Skype chats are better than IRC: easier for many
people to access and use. Plus a great feature of Skype chats is that
you can *unsay and edit* your posts when you say something
stupid/incorrect/regrettable.

I really enjoy the conference calls, and feel that those discussions
facilitate good communication and enable quick arrival at a conclusion
about the topic under discussion (*providing* that people maintain
good discipline). I'd definitely like to see these continue regularly.

HTH. 0.2 cents. :-)

David Nelson

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Re: [libreoffice-marketing] [DESIGN] Do we need a separate mailing list for artwork/usability/branding...?

2010-11-11 Thread David Nelson
P.S. If it's not already done, I'd recommend that TDF set-up Google
Apps for documentfoundation.org and/or libreoffice.org. There's a host
of really useful stuff for collaboration, etc. Plus you can fulfill
your mail needs without busting your heads configuring and maintaining
a mail server.

David Nelson

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[libreoffice-marketing] Re: [DESIGN] Poster - [was: LibO Slogan]

2010-11-11 Thread Dr. Bernhard Dippold
Hi Drew,

Drew Jensen wrote:
> On Fri, 2010-11-12 at 01:16 +0100, Bernhard Dippold wrote:
> > Drew Jensen schrieb:
> > > On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote:
> > >> Somewhat nice idea, but may I remind you to obey the branding rules:
> > >> http://wiki.documentfoundation.org/Marketing/Branding
> > >
> > > sure - that is part of why I placed it up here - do you think it fails?
> > >
> > > How could I make it pass - or you just want to see draft 2 and see if it
> > > is closer?
> > >
> > ... wrong font (Didn't you mention you used the SVG source of the logo?)
> Yup that is it, it is directly from the logo.

Probably you used the version with text (left on the SVG) instead of the one 
turned into paths.

If you imported in in Draw, the font might have been replaced by your standard 
font (Liberation sans?), while the differentiation between bold and regular 
text wasn't imported correctly.

This is obviously our fault - we shouldn't provide the text version at all...
> 
> > 
> > ... wrong aspect ratio (probably related to the point above)
> This is the problem - I didn't take the time to qualify the ratio, just
> pulled it out for a basic layout pass.

Same as above - should work without problems if you take the path version
> 
> > 
> > ... bold "Office" part
> hmm - yes noticed that, I think the svg file is out of date on
> that..isn't it? I figured the one I was using form the wiki currently
> was, so didn't really sweat it yet.

Not really out of date, just providing one version too much ;-)
> 
> > 
> > ... dark background
> 
> Yes - it is, but surely we aren't going to pass on all dark backgrounds-

This is a general problem with logos on colored backgrounds / photos.

>From the branding aspect it should stand alone, not merged with the 
background (and without adding shadows, 3D-effects and so on).

It would work, if the logo would be taken as unity with a white 
background area - placing it as an opaque graphical element (with fading 
borders, if appropriate) on top of the image. But this will create a different 
general impression of the general design.

It's always a question about the importance of a strict branding design 
comparted to the creative liberty of artists. As we are the one to define it for
LibreOffice, it's up to us to decide about the priorities.


> I can use the white out logo but it really doesn't come across as well,
> IMO in a big way - still I can put one together and put it up to compare
> against.

Saw the link in your next mail 
(http://wiki.documentfoundation.org/File:Miss-liberty-2.png):

It keeps the language of the poster while being more consistent with the 
branding. 

I'd just propose to use the Vegur font (link at the branding wiki page) for the
additional text: Might improve the general impression even better.

Best regards

Bernhard




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