Re: [libreoffice-marketing] Re: Indian academic institutions forced to use MS Office

2013-04-28 Thread Ian Lynch
On 28 April 2013 00:24, Italo Vignoli italo.vign...@gmail.com wrote:

 On 04/25/2013 10:15 PM, Marc Paré wrote:

  If we are to expound the values of LibreOffice in the educational sphere
  we need to list those values that really count. We already know of the
  obvious ones of file compatibility etc., but we need to work on the
  assets that really count to educational organizations.

 Hi Marc, it looks like the situation is different, at least by
 continent. In Europe, the decision is 99% political, and 1% based on
 every other issue.

It's more complex. It is different in different European countries.
Some have more central political control than others. eg in Germany
education is by the sixteen Länder in England individual schools have
local management. The details are even different in Scotland and
Wales. This is why it would make sense to find the country/region most
open to LO take up in its schools and put the effort into one place
and show how it works. Then show how it can be replicated and the
unique selling points (USPs). Target the easiest first, don't waste
time and effort on ones that are going to be nearly impossible. The
early adopters will make it easier for those to come on board later.
Once you identify the easiest target put all effort into a strategy
that will make it a no brainer for them to adopt. If you can do that
you have a chance.

 This is true not only for the educational system but
 also for governments, and this is the reason why proprietary software
 vendors invest a huge amount of money on lobbying.

 On the other hand, every point you mention would definitely increase the
 competitive positioning of LibreOffice, so they are at least worth some
 effort, with the exception of the LTS release issue, as our time based
 release schedule has been - and continues to be - instrumental in
 attracting new developers (which is one of the most important reasons of
 our success so far).

 --
 Italo Vignoli - italo.vign...@gmail.com
 mob +39.348.5653829 - VoIP 5316...@messagenet.it
 skype italovignoli - gtalk italo.vign...@gmail.com

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Ian

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[libreoffice-marketing] OT: Calling for colaborators for the next edition of Brazilian LibreOffice Magazine

2013-04-28 Thread Eliane Domingos de Sousa

Dear Community,

The next edition of LibreOffice Magazine will be released in June/2013. 
Anyone interested in writing about topics LibreOffice, ODF or issues 
related to open source software, send your text until May 27, 2013 to 
the e-mail reda...@libreoffice.org, including a resume and photo of the 
author.  We'll accept only text in English.


Best

--
Eliane Domingos de Sousa
Comunidade LibreOffice Brasil
Liberte-se, para editar textos, planilhas e apresentações
use http://pt-br.libreoffice.org/ é totalmente de graça.
Experimente o sistema de perguntas e respostas da Comunidade LibreOffice 
Brasil:http://ask.libreoffice.org/pt-br/questions/


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[libreoffice-marketing] Re: Indian academic institutions forced to use MS Office

2013-04-28 Thread Marc Paré

Le 27/04/13 07:24 PM, Italo Vignoli a écrit :

On 04/25/2013 10:15 PM, Marc Paré wrote:


If we are to expound the values of LibreOffice in the educational sphere
we need to list those values that really count. We already know of the
obvious ones of file compatibility etc., but we need to work on the
assets that really count to educational organizations.


Hi Marc, it looks like the situation is different, at least by
continent. In Europe, the decision is 99% political, and 1% based on
every other issue. This is true not only for the educational system but
also for governments, and this is the reason why proprietary software
vendors invest a huge amount of money on lobbying.

On the other hand, every point you mention would definitely increase the
competitive positioning of LibreOffice, so they are at least worth some
effort, with the exception of the LTS release issue, as our time based
release schedule has been - and continues to be - instrumental in
attracting new developers (which is one of the most important reasons of
our success so far).



It seems to me that there seems to be a flaw in the ideology behind the 
project. There seems to be a want by some devs to keep the project on a 
time release schedule, which by and large is great in attracting devs, 
but, also a group of devs who are hoping that the distro will translate 
into income from the accreditation programme.


Where I believe the whole project is disjointed is that without an LTS, 
the TDF/LibreOffice project cuts itself out of the large 
institutional/organizational market. I doubt very much that a large 
institution wishing to save money on licensing fees would be very 
willing to spend the savings on devs trying to keep a version of 
LibreOffice up and working from one budget period to the next reasonable 
budget term.


To me, it would make much more sense to create an LTS version with our 
group of devs working at keeping it as current and solid for the period 
of the LTS term and this would allow the possibility of acceptance of 
LibreOffice by more organizations, thereby gaining larger income 
possibilities for a larger base of our (soon-to-be) accredited devs.


Otherwise, we leave the door open to a larger institution who could 
accreditate its own devs and then fork its own version of LTS LibreOffice.


I am not disputing the fact that it is political etc. Just pointing out 
that in the past, OpenOffice's slow/non-adoption into larger 
organizations was perhaps due to a flaw in our marketing angle and that 
perhaps a different approach may give us a better result. If it did not 
work before, well, it still won't work now. There is something in our 
approach that needs to be addressed and changed.


Our present approach is well suited for LibreOffice adoption by the 
small office, home use where the need for an accredited dev is minimal 
if not zero. Larger organizations will just look at the fast-paced 
development, often-released versions which just seems to scream more 
money spent of development and keeping up to date of the software on 
their part if they were to adopt it.


Cheers,

Marc


--
Marc Paré
m...@marcpare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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