Re: [libreoffice-marketing] Africa as a marketing target (?)

[toki]

On 03/01/2018 12:46 AM, Edwin Lee wrote:

> A good question to ask, is what is LibreOffice / TDF doing in the education 
> market? 

The French Team produced a lot of material that is useful for school
students in francophone countries. Having that type of material
available, makes it much easier to persuade school systems to migrate to
LibreOffice.

One of the dirty secrets of North American schools, is that the majority
of the lesson plans are created and distributed by commercial outfits,
to promote their message. A message that, more often than not, bears
little resemblance to factual, objective, data.

This is why the education market needs to be done by local groups. How
"big" geographically the group should be, depends upon education is
handled by the government.
* In France, for example, the same subject will taught at the same time,
using the same textbook, regardless of where the school is located.
Students that are home educated don't get a free pass. To persuade the
educational to utilise LibreOffice, one needs to work at the National
Government level;
* In the United States, things are decided at the very local level.
Possible the school district, but possibly even the specific school The
The Federal government lays out what it will fund, the state government
lays out how that funding is allocated, the local school district
decides what specifically will be funded from that money. Since local
schools will usually prefer to fund their football team, and ignore
things like textbooks, companies find it extremely profitable to give
lesson plans, and other "educational" materials to the schools;
* In South Africa, funding is allocated at the provincial level, but it
is inadequate to pay for everything that the school needs. Consequently,
schools use whatever material they can get. In theory, corporations are
not supposed to provide material, but in practice, it slips through the
cracks. (Bribes to the appropriate members of the Department of
Education works wonderfully well, in ensuring that your material goes
out. Got to keep those ANC members earning big bucks for doing nothing.);

>My intuition is that its effective to win students over to try to dampen the 
>stickiness MS Office has. 

INGOTS was doing quite a bit in that area.  I don't know what happened
to them.

>At least they will realize that there is an alternative.

At a local community college, there is a small group trying to get
MSO365/Outlook/Edge replaced with LibreOffice/Thunderbird/Firefox, with
the ultimate goal of replacing Microsoft Windows with Linux.

That group is facing some major issues:
* LibreOffice does not play nicely with a11y software. (This is/was an
informal policy on the part of both Nuance and Freedom Scientific. VGO
Group has done nothing to indicate that they will relinquish that policy.)
* Most educational software does not have Libreoffice
support/import-export functionality. If one is going to be exporting to
either Word or Excel format, then why not just use MSO?
* There is little to no intermediate or advanced instructional material
for LibreOffice. By way of example, what is the equivalent of, say,
_Financial Simulation Modelling in Excel_ Keith Allman et. al. (ISBN
978-0-470-93122-6.) for LibreOffice?

Solve those three issues, and uptake in the educational market will be
much easier.

jonathon

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Re: [libreoffice-marketing] Africa as a marketing target (?)

[Tim-L]

I have not looked into this is a few years - but, how many African 
languages does LO language packs support?  To be honest, I do not know 
which language name goes with which country in the world, except the 
"commonly known ones" like for Brazil and Mexico.


Yes if there were people with "boots on the ground" in these areas that 
are promoting LibreOffice, there may be some good there.


As for MS hardware, do you know how much it costs to replace a bad 
battery in a tablet style [Surface included] device? I have a laptop 
that has no easy way to replace the battery after the warranty ends.  
Internal battery devices that do not have screws holding it together 
cost a lot of money to replace the batteries. So, even if MS donates 
Surface tablet/laptops, people will have to pay good money to get the 
battery replaced. I know this since I priced the cost of replacing the 
battery for a tablet.  It costs less to buy a new one.


So, getting MS Office and MS Surface notebook for free is not a good 
deal in the long run.


Actually, I saw a program on PBS that had low cost smart phones with 
solar charges as African people's only access to the Internet and their 
way to do business.  The program was about ways for areas without 
landline phone service to have access with low cost cell towers set up 
for cell phone access to the "world". There are areas in the USA that 
only have cell phone access, since it is cheaper to put up cell towers 
than to wire every home.


SO, if we could look into what these areas of the world have access to 
as their "computer device", we could make some marketing materials for 
the local people to promote LibreOffice and free software. I cannot wait 
till LO has a Android version of their office. Not reader, but 
creation.  MS is in that market. There are a few packages other than 
that, but I would prefer using LO's version when it comes out.





On 03/01/2018 04:33 AM, Italo Vignoli wrote:

Global marketing activities in education are extremely difficult,
because of the language issue (most education systems use the country
native language), and the costs associated to reaching all schools in a
country. Because of our size and budget, local communities should try to
reach schools, although we will never be able to reach the same results
of companies such as Microsoft and Apple with large budgets.

For instance, TDF supports the Italian community with a budget for
activities in schools, but the budget itself is peanuts in comparison
with Microsoft Italia budget (is less than 1/1000) where they give away
software and even hardware (Surface laptops).

On 01/03/2018 01:46, Edwin Lee wrote:

Thanks Luca for the article. It's interesting to see what happens in other 
places.

I think it doesn't need to be just focused on Africa. A good question to ask, 
is what is LibreOffice / TDF doing in the education market? My intuition is 
that its effective to win students over to try to dampen the stickiness MS 
Office has. At least they will realize that there is an alternative.

Best,
Edwin


On 1 Mar 2018, at 8:07 AM, Luca Daghino @ Libero  wrote:

Hello,

Just read this about a teacher who drew a Word gui on a blackboard:

http://www.repubblica.it/tecnologia/social-network/2018/02/28/news/la_lavagna_diventa_un_documento_word_insegnante_del_ghana_condivide_la_lezione_sui_social-190002702/?ref=RHPPBT-BH-I0-C4-P1-S1.4-T1

He was obviously offered a full set of tools by MS.

So I thought maybe TDF should begin to do some marketing in that area?




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[libreoffice-marketing] About Free Software and Linux Days 2018 (OYLG'18) in Istanbul

[Muhammet Kara]

Hi all,

There will be a 2-day (in the weekend) local event in Turkey in April 
(exact dates would be announced soon), and I intend to attend it; and I 
would be happy to hear suggestions/ideas on how to participate in this 
event as LibreOffice. (Talks, booth etc.)


If you also feel like visiting Istanbul for the event (maybe for a talk 
of your own?), you are most welcome! :)


Official web page: https://ozguryazilimgunleri.org.tr/2018/
The event page on TDF wiki: 
https://wiki.documentfoundation.org/Events/2018/OYLG2018
Last year's event page on TDF wiki: 
https://wiki.documentfoundation.org/Events/2017/OYLG2017


Cheers,
Muhammet

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Re: [libreoffice-marketing] Theme for Marketing conference call

[Italo Vignoli]

Local marketing activities are a responsibility of the local community.

TDF can help by creating materials, but the request should come from the
local community. For South America, there are mailing lists and Telegram
channels in Spanish, to discuss this kind of issues/opportunities.

https://wiki.documentfoundation.org/Local_Mailing_Lists

https://wiki.documentfoundation.org/Website/Web_Sites_services

We have issues in getting press releases translated in local languages
(not in Spanish), which would be a very cost effective way of marketing
LibreOffice in each market (we have more than 80 country specific media
mailing list but most of them receive press releases in English because
nobody is translating the text into the local language).

On 28/02/2018 06:33, i...@finchhost.com wrote:

> what about the middle east is there any marketing plans, and about the 
> donations evets if it will be more focus on showing what LibreOffice capable 
> of, something like micro tutorials on usable everyday tasks. 

> On Wed, Feb 28, 2018 at 08:08 AM, jhan carlos echevarria choquecota  wrote:

> Hi italo, i think if is possible define a team for south america countrys ,
> to do a better marketing ,about donations and events to public. I talk with
> many people release event and know that make the event like as a herself
> collaborate.

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[libreoffice-marketing] Marketing Conference Call

[Italo Vignoli]

Call is tofay at 1:30PM UTC on Jitsi: http://meet.jit.si/tdf-marketing

* LibreOffice Viewer promo video for Google Play (as mentioned on this
list): what we should include, how long it should be, other ideas

* Stickers: we want to place another order soon, so what do our
marketing communities (especially NLPs) need? Any new ideas?

* Feedback on the announcement of LibreOffice 6.0

* Upcoming events: Indonesia (Surabaya), Germany (Hamburg), Albania (Tirana)

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Re: [libreoffice-marketing] Africa as a marketing target (?)

[Italo Vignoli]

Global marketing activities in education are extremely difficult,
because of the language issue (most education systems use the country
native language), and the costs associated to reaching all schools in a
country. Because of our size and budget, local communities should try to
reach schools, although we will never be able to reach the same results
of companies such as Microsoft and Apple with large budgets.

For instance, TDF supports the Italian community with a budget for
activities in schools, but the budget itself is peanuts in comparison
with Microsoft Italia budget (is less than 1/1000) where they give away
software and even hardware (Surface laptops).

On 01/03/2018 01:46, Edwin Lee wrote:
> Thanks Luca for the article. It's interesting to see what happens in other 
> places.
> 
> I think it doesn't need to be just focused on Africa. A good question to ask, 
> is what is LibreOffice / TDF doing in the education market? My intuition is 
> that its effective to win students over to try to dampen the stickiness MS 
> Office has. At least they will realize that there is an alternative.
> 
> Best,
> Edwin
> 
>> On 1 Mar 2018, at 8:07 AM, Luca Daghino @ Libero  
>> wrote:
>>
>> Hello,
>>
>> Just read this about a teacher who drew a Word gui on a blackboard:
>>
>> http://www.repubblica.it/tecnologia/social-network/2018/02/28/news/la_lavagna_diventa_un_documento_word_insegnante_del_ghana_condivide_la_lezione_sui_social-190002702/?ref=RHPPBT-BH-I0-C4-P1-S1.4-T1
>>
>> He was obviously offered a full set of tools by MS.
>>
>> So I thought maybe TDF should begin to do some marketing in that area?

-- 
Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email it...@libreoffice.org
hangout/jabber italo.vign...@gmail.com - skype italovignoli
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

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