Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

2013-04-23 Thread Tom Davies
Hi :)
Brochures are useful if used properly but they are definitely not a 
one-thing-fits-all answer.  

I was sent to a seminar once and got there desperately late, so late that 
everyone had already gone in and while walking through the cafe/reception area 
i put a neat and attractive little spread of about flyers and gate-fold 
leaflets/brochures for about 3 events and for our main company on each of the 
little coffee tables.  The next day we were inundated with calls and emails.  

Apparently people had taken more notice of our 'accidental' and attractive 
marketing than they took of the main event!  It caught them with their 
guard-down while relaxing with their morning coffee after a boring seminar and 
i'm fairly sure the poster by the exit didn't hurt either.  I'm sure everyone 
has similar stories either through luck (like me) or good judgement.  

We need all sorts of different ways of getting out there in order to be noticed 
but nothing beats direct contact and the right types of relationships with the 
right people (imo).  
Regards from 
Tom :)  





>
> From: Charles-H. Schulz 
>To: marketing@global.libreoffice.org 
>Sent: Tuesday, 23 April 2013, 10:15
>Subject: Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support 
>for MSO 2003 countdown ?
> 
>
>Hello,
>
>Le lundi 22 avril 2013 à 14:08 -0400, Jay Lozier a écrit :
>> On 04/22/2013 01:18 PM, Charles-H. Schulz wrote:
>> > Le lundi 22 avril 2013 à 18:41 +0200, Italo Vignoli a écrit :
>> >> On 4/22/13 6:28 PM, Immanuel Giulea wrote:
>> >>
>> >>> The original intent of my message (sorry if I used the wrong mailing 
>> >>> list)
>> >>> was to make a blog post to say that we as a community are aware of the
>> >>> end-of-life for MSO 2003 that is less than a year away, and here are some
>> >>> reasons why you should make the switch.
>> >> Don't worry, the mailing list is OK, although this might also be
>> >> interesting for marketing people. Let's elaborate the idea, because a
>> >> simple blog post is probably not enough. We should target magazines and
>> >> websites covering e-government issues, because IT people might be
>> >> reading these media. Unfortunately, politicians - who usually take the
>> >> decisions - are not reading media but are prone to MS lobby efforts.
>> > Honestly, I'd go for actual ads in newspapers; we are not going to get
>> > our points across with a brochure. But I welcome input on this.
>> >
>> > best,
>> >
>> The problem I see is the politicians and in general most users are 
>> probably not aware of the issue. Also, MS FUD would come into play if 
>> any major plans to change were found out. I would hate to see a 
>> politician at some public meeting getting grilled over MS FUD. In the US 
>> this would be a major problem.
>> 
>> A brochure would probably never reach the important people nor would I 
>> expect to be read if it did reach them. I do not know if an ad would 
>> work unless it is extremely well placed.
>> 
>> My thought is to try to contact someone in high enough to provide the 
>> proper introduction to the politicians.
>> 
>
>Yes indeed. Several good points have been written here; one which has
>been repeated is that it is about lobbying/influence or at least
>creating personal contacts and conversations with the key people or
>circles at the right level. 
>
>If there's an interest for this, we may want to have a private mailing
>list for information exchange on these matters; that is, a mailing list
>for people who are making contacts with these people and need feedback,
>assistance, etc.
>
>Best,
>
>
>-- 
>Charles-H. Schulz
>Co-Founder & Director, The Document Foundation,
>Zimmerstr. 69, 10117 Berlin, Germany
>Rechtsfähige Stiftung des bürgerlichen Rechts
>Legal details: http://www.documentfoundation.org/imprint
>
>
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Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

2013-04-23 Thread Charles-H. Schulz
Hello,

Le lundi 22 avril 2013 à 14:08 -0400, Jay Lozier a écrit :
> On 04/22/2013 01:18 PM, Charles-H. Schulz wrote:
> > Le lundi 22 avril 2013 à 18:41 +0200, Italo Vignoli a écrit :
> >> On 4/22/13 6:28 PM, Immanuel Giulea wrote:
> >>
> >>> The original intent of my message (sorry if I used the wrong mailing list)
> >>> was to make a blog post to say that we as a community are aware of the
> >>> end-of-life for MSO 2003 that is less than a year away, and here are some
> >>> reasons why you should make the switch.
> >> Don't worry, the mailing list is OK, although this might also be
> >> interesting for marketing people. Let's elaborate the idea, because a
> >> simple blog post is probably not enough. We should target magazines and
> >> websites covering e-government issues, because IT people might be
> >> reading these media. Unfortunately, politicians - who usually take the
> >> decisions - are not reading media but are prone to MS lobby efforts.
> > Honestly, I'd go for actual ads in newspapers; we are not going to get
> > our points across with a brochure. But I welcome input on this.
> >
> > best,
> >
> The problem I see is the politicians and in general most users are 
> probably not aware of the issue. Also, MS FUD would come into play if 
> any major plans to change were found out. I would hate to see a 
> politician at some public meeting getting grilled over MS FUD. In the US 
> this would be a major problem.
> 
> A brochure would probably never reach the important people nor would I 
> expect to be read if it did reach them. I do not know if an ad would 
> work unless it is extremely well placed.
> 
> My thought is to try to contact someone in high enough to provide the 
> proper introduction to the politicians.
> 

Yes indeed. Several good points have been written here; one which has
been repeated is that it is about lobbying/influence or at least
creating personal contacts and conversations with the key people or
circles at the right level. 

If there's an interest for this, we may want to have a private mailing
list for information exchange on these matters; that is, a mailing list
for people who are making contacts with these people and need feedback,
assistance, etc.

Best,


-- 
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

2013-04-22 Thread Jay Lozier

On 04/22/2013 01:18 PM, Charles-H. Schulz wrote:

Le lundi 22 avril 2013 à 18:41 +0200, Italo Vignoli a écrit :

On 4/22/13 6:28 PM, Immanuel Giulea wrote:


The original intent of my message (sorry if I used the wrong mailing list)
was to make a blog post to say that we as a community are aware of the
end-of-life for MSO 2003 that is less than a year away, and here are some
reasons why you should make the switch.

Don't worry, the mailing list is OK, although this might also be
interesting for marketing people. Let's elaborate the idea, because a
simple blog post is probably not enough. We should target magazines and
websites covering e-government issues, because IT people might be
reading these media. Unfortunately, politicians - who usually take the
decisions - are not reading media but are prone to MS lobby efforts.

Honestly, I'd go for actual ads in newspapers; we are not going to get
our points across with a brochure. But I welcome input on this.

best,

The problem I see is the politicians and in general most users are 
probably not aware of the issue. Also, MS FUD would come into play if 
any major plans to change were found out. I would hate to see a 
politician at some public meeting getting grilled over MS FUD. In the US 
this would be a major problem.


A brochure would probably never reach the important people nor would I 
expect to be read if it did reach them. I do not know if an ad would 
work unless it is extremely well placed.


My thought is to try to contact someone in high enough to provide the 
proper introduction to the politicians.


--
Jay Lozier
jsloz...@gmail.com


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Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

2013-04-22 Thread Charles-H. Schulz
Le lundi 22 avril 2013 à 18:41 +0200, Italo Vignoli a écrit :
> On 4/22/13 6:28 PM, Immanuel Giulea wrote:
> 
> > The original intent of my message (sorry if I used the wrong mailing list)
> > was to make a blog post to say that we as a community are aware of the
> > end-of-life for MSO 2003 that is less than a year away, and here are some
> > reasons why you should make the switch.
> 
> Don't worry, the mailing list is OK, although this might also be
> interesting for marketing people. Let's elaborate the idea, because a
> simple blog post is probably not enough. We should target magazines and
> websites covering e-government issues, because IT people might be
> reading these media. Unfortunately, politicians - who usually take the
> decisions - are not reading media but are prone to MS lobby efforts.

Honestly, I'd go for actual ads in newspapers; we are not going to get
our points across with a brochure. But I welcome input on this.

best,

-- 
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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[libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

2013-04-22 Thread Italo Vignoli
On 4/22/13 6:28 PM, Immanuel Giulea wrote:

> The original intent of my message (sorry if I used the wrong mailing list)
> was to make a blog post to say that we as a community are aware of the
> end-of-life for MSO 2003 that is less than a year away, and here are some
> reasons why you should make the switch.

Don't worry, the mailing list is OK, although this might also be
interesting for marketing people. Let's elaborate the idea, because a
simple blog post is probably not enough. We should target magazines and
websites covering e-government issues, because IT people might be
reading these media. Unfortunately, politicians - who usually take the
decisions - are not reading media but are prone to MS lobby efforts.

-- 
Italo Vignoli - italo.vign...@gmail.com
mob +39.348.5653829 - VoIP 5316...@messagenet.it
skype italovignoli - gtalk italo.vign...@gmail.com

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