Re: [libreoffice-marketing] Re: An early report on the Facebook ads
Hello, Le Wed, 15 May 2013 20:42:04 +1000, Jean Weber a écrit : > On 15/05/2013, at 19:41, "Charles-H. Schulz" > wrote: > > > Of course, one can always wonder what "liking a page" means > > regardless of any philosophical consideration, as that's my case. > > Do you like the page because you think it's a cool project, did you > > click out of boredom or did you actually download the software and > > use it? All good questions to ask... :-) > > > > > FWIW, I often "like a page" so I can get posts from that page and > keep up with whatever it's about. Usually it's something I'm in > favour of, but not always. Sometimes I know little about the topic > and want to learn more. Often I have no other involvement with > whatever the page is about. > > --Jean Here's a more complete report which is still interim and generated by Facebook. I've uploaded a sanitized document here: https://wiki.documentfoundation.org/Marketing/Ads Best, -- Charles-H. Schulz Co-founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint Mobile Number: +33 (0)6 98 65 54 24. -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Re: An early report on the Facebook ads
On 15/05/2013, at 19:41, "Charles-H. Schulz" wrote: > Of course, one can always wonder what "liking a page" means regardless > of any philosophical consideration, as that's my case. Do you like the > page because you think it's a cool project, did you click out of boredom > or did you actually download the software and use it? All good questions > to ask... :-) > FWIW, I often "like a page" so I can get posts from that page and keep up with whatever it's about. Usually it's something I'm in favour of, but not always. Sometimes I know little about the topic and want to learn more. Often I have no other involvement with whatever the page is about. --Jean -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Re: An early report on the Facebook ads
Hi :) Mind-share or more recent terms. "The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered", err quoting from wikipedia rather than going to original sources, sorry. It's increasing the momentum of the drive into market share. Winning hearts&minds creates more and longer-term users that are willing to put up with odd problems and keep using the product. If people simply download it and try it without knowing or caring about the likelihood of differences and object to the slightest difference then they wont stay long. If we have won their hearts&minds then they stay long enough to learn and even appreciate the differences. So, it's longer-term success that is difficult to quantify. Regards from Tom :) > > From: Charles-H. Schulz >To: marketing@global.libreoffice.org >Sent: Wednesday, 15 May 2013, 10:41 >Subject: Re: [libreoffice-marketing] Re: An early report on the Facebook ads > > > > >Do you "like" the page because you think it's a cool project, did you click >out of boredom or did you actually download the software and use it? All good >questions >to ask... :-) > >Best, >-- >Charles-H. Schulz > > -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Re: An early report on the Facebook ads
Hello Marc, Le mardi 14 mai 2013 à 16:49 -0400, Marc Paré a écrit : > Le 13/05/13 06:46 AM, Charles-H. Schulz a écrit : > > Hello everyone, > > > > I'd like to share with you an early report on our Facebook ad campaign. > > My first surprize was that a Facebook ad has to be validated by Facebook > > and it does take time (several days). Consequently, the ad campaign > > effectively started on the 7th of May. From the 7th till today (6 days) > > the ad was seen by 74,298 unique people, over a general scope of over > > 135 Million people (people selected in English-speaking geographies with > > specific interests, from small business owner to education-interested > > audiences and tech early adopters). I can provide a specific audience > > segmentation if needed. Needless to say, I configured the ad to run for > > people who are not related to LibreOffice. The goal of this ad was to > > get more "Likes", and thus the report follows that logic. > > > > The ad was seen by 74,298 people, that's the effective outreach of the > > ad until now. On these people, 718 people actually clicked on the ad, > > went to the LibreOffice Facebook page and on these 718 people, 560 liked > > it (clicked on the like this page button). > > > > This costed (again, till today) 165 Euros and 46 cents. Keep in mind we > > have set a limit of 30 Euros for each day the ads run. In the end it > > seems that each "Like" by anyone on Facebook to the LibreOffice page > > costs 30 cents. > > > > I have more in-depth metrics if anyone's interested, but I'd like to > > share my feeling about this ad: On the one hand it's great because it > > seems we are able to raise the awareness of LibreOffice; both the > > potential audience and the effective audience numbers are impressive; > > but then what does clicking on a Like button mean? I don't know what to > > think about that. > > > > I'm sure we can have another campaign with different objectives, > > (Facebook ads can be run according to more complex patterns) but at this > > stage I'm both happy by the audience and at the same time I don't know > > what to do with it: so we got 560 clicks. "Cool", so what? :-) let's be > > thankful for them and hope we are attracting not just new users but > > future contributors as well. > > > > Your thoughts are welcome, > > > > I think our objective show be four-fold: > > * we are at the very least looking for marketing and brand recognition > ,-- it looks like we got some good coverage with people at least seeing > the ad -- approximatley 75 000 people > > * we are looking for clicks on the ad -- we got 1%. I was hoping for > more of 2% which would have translated to 1500 instead ... in my > experience a 2% return in the publishing arena is a good return on ad > placements or for any type of marketing campaigns. > > * we are looking for a spike in download for that particular period. We > would need the download metrics for that particular period. > > * we are looking for a smaller spike in donations for that particular > period. > > > Most important of these points is the spike in downloads which is what > we need from our ad readers. Once they have gotten to try LibreOffice we > should not have a problem retaining them as regular users. > > Is there a way of getting the download numbers for that period and > compare it to a regular previous period? > > Thanks for doing this, it will show us if FaceBook ads are of any value > to us. Thanks a lot for your feedback. You're making a very good point: the download spike. As we're speaking the people who liked our facebook page because of this ad campaign are several hundreds . I do not think we could observe that spike if there were any, but as the campaign is supposed to run for about a month, we may be able to observe the download spike in a few weeks. I'll return to the list with this data by then. Of course, one can always wonder what "liking a page" means regardless of any philosophical consideration, as that's my case. Do you like the page because you think it's a cool project, did you click out of boredom or did you actually download the software and use it? All good questions to ask... :-) Best, -- Charles-H. Schulz Co-Founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Re: An early report on the Facebook ads
Le 13/05/13 06:46 AM, Charles-H. Schulz a écrit : Hello everyone, I'd like to share with you an early report on our Facebook ad campaign. My first surprize was that a Facebook ad has to be validated by Facebook and it does take time (several days). Consequently, the ad campaign effectively started on the 7th of May. From the 7th till today (6 days) the ad was seen by 74,298 unique people, over a general scope of over 135 Million people (people selected in English-speaking geographies with specific interests, from small business owner to education-interested audiences and tech early adopters). I can provide a specific audience segmentation if needed. Needless to say, I configured the ad to run for people who are not related to LibreOffice. The goal of this ad was to get more "Likes", and thus the report follows that logic. The ad was seen by 74,298 people, that's the effective outreach of the ad until now. On these people, 718 people actually clicked on the ad, went to the LibreOffice Facebook page and on these 718 people, 560 liked it (clicked on the like this page button). This costed (again, till today) 165 Euros and 46 cents. Keep in mind we have set a limit of 30 Euros for each day the ads run. In the end it seems that each "Like" by anyone on Facebook to the LibreOffice page costs 30 cents. I have more in-depth metrics if anyone's interested, but I'd like to share my feeling about this ad: On the one hand it's great because it seems we are able to raise the awareness of LibreOffice; both the potential audience and the effective audience numbers are impressive; but then what does clicking on a Like button mean? I don't know what to think about that. I'm sure we can have another campaign with different objectives, (Facebook ads can be run according to more complex patterns) but at this stage I'm both happy by the audience and at the same time I don't know what to do with it: so we got 560 clicks. "Cool", so what? :-) let's be thankful for them and hope we are attracting not just new users but future contributors as well. Your thoughts are welcome, I think our objective show be four-fold: * we are at the very least looking for marketing and brand recognition ,-- it looks like we got some good coverage with people at least seeing the ad -- approximatley 75 000 people * we are looking for clicks on the ad -- we got 1%. I was hoping for more of 2% which would have translated to 1500 instead ... in my experience a 2% return in the publishing arena is a good return on ad placements or for any type of marketing campaigns. * we are looking for a spike in download for that particular period. We would need the download metrics for that particular period. * we are looking for a smaller spike in donations for that particular period. Most important of these points is the spike in downloads which is what we need from our ad readers. Once they have gotten to try LibreOffice we should not have a problem retaining them as regular users. Is there a way of getting the download numbers for that period and compare it to a regular previous period? Thanks for doing this, it will show us if FaceBook ads are of any value to us. Cheers, Marc -- Marc Paré m...@marcpare.com http://www.parEntreprise.com parEntreprise.com Supports OpenDocument Formats (ODF) parEntreprise.com Supports http://www.LibreOffice.org -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
