[libreoffice-marketing] Re: Slogans

2010-12-30 Thread Marc Paré 

Le 2010-12-30 05:41, Tom Davies a écrit :

Hi :)

Is there somewhere to see a list of proposed slogan's?  I prefer evolution to
revolution becuase people are talking about Cloud apps as being THE
revolution and that is scaring a lot of people.


Are you talking about this page? 
http://wiki.documentfoundation.org/Marketing/Slogan   This is the only 
one that I know.




LibreOffice looks like the older versions of MicroSquish Office and a lot of
people have grumbled about the all new ribbon-bar at the top of the last 2
releases of MicroSquish Office.  Personally i had no trouble with the ribbon-bar
but many people hate it.

We have a window of opportunity to 'sell' LibreOffice as being the only
evolutionary Office suite because everyone else forces people into revolutionary
things that they don't want and are scared of or hate.

I also liked freedom never tasted so suite.

Regards from
Tom :)


Cheers

Marc


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[libreoffice-marketing] Re: Slogans

2010-12-30 Thread Marc Paré 

Le 2010-12-30 12:48, Sophie Gautier a écrit :

Hi Tom,
On 30/12/2010 13:41, Tom Davies wrote:

Hi :)

Is there somewhere to see a list of proposed slogan's? I prefer
evolution to
revolution becuase people are talking about Cloud apps as being THE
revolution and that is scaring a lot of people.


Enter the revolution was the web banner we used for the first OOo
websites. Maybe the German team has still examples of those banners
somewhere on their cvs repo. So that might be confusing for some long
time users if we use the same type of slogan.

Kind regards
Sophie



I do not think it is wise to use any slogans that were on any OOo list. 
Doing this will link us to OOo and only strengthen the argument that we 
are a fork (subordinate) of the OOo distro. We will have to work hard 
later on the rid people of this idea. We really do not want to help OOo 
out by doing this to ourselves.


I would prefer a slogan that sets us apart from OOo. OOo can follow us 
and be in a subordinate role if they wish. We will, of course, have the 
best distro of the two.


Cheers

Marc


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Re: [libreoffice-marketing] Re: Slogans

2010-12-30 Thread Tom Davies 
Hi :)

Yes, thanks, exactly what i was looking for.  There are a lot of great choices 
in there.  

http://wiki.documentfoundation.org/Marketing/Slogan

I particularly liked short ones that had Liberat  The word Libre is not 
used in English but many people might recognise Liberte and it's easier to 
find out the meaning.  Connecting Libre with Liberte early on is smart.

OpenSource ties us down to a small niche market.  Outside that market we 
might 
as well use the term Freeware because people really don't know the difference.  
Err, until they do understand but by then they have entered that small niche.  
Within the small niche market people tend to recognise the term Libre anyway 
so really it is just saying the same thing twice.

My fav's, roughly in the order i like them ...

34 LibreOffice... Freedom never tasted so suite
58 LibreOffice... the evolution in office
70 LibreOffice... Suite up!
11 Liberate Your Life  but tweaked to  Liberate Your Office?
01 LibreOffice, a suite deal. 
14 LibreOffice: your documents, you're in control!  from a StarTrek babe
27 It's your release.
31 LibreOffice... Freedom to express, power to inspire
32 LibreOffice... Freedom to inspire, power to express
46 LibreOffice... Powerful, creative, open 
51 LibreOffice... Unleash Your Creativity 
57 LibreOffice... the evolution in office suite 
60 LibreOffice... Innovation arrived at the office
61 LibreOffice... the evolution in documents

I also liked 
12 LibreOffice. Do what you want. / LibreOffice. Fais ce que tu veux., 
LibreOffice. Realises ce que tu veux. / LibreOffice. Mach was du willst. / 
LibreOffice. Haz lo que quieras. / LibreOffice. Fai quello che vuoi. -- 
David Nelson.  


Native speakers would derive associations from the words that pass me by 
completely.  The English one is the crucial line in a fairly famous, upbeat and 
very sexy pop-song from around the 80s?  Perhaps we could get permission to 
play 
a sample?

Regards from
Tom :)






From: Marc Paré m...@marcpare.com
To: marketing@libreoffice.org
Sent: Thu, 30 December, 2010 17:02:21
Subject: [libreoffice-marketing] Re: Slogans

Le 2010-12-30 05:41, Tom Davies a écrit :
 Hi :)

 Is there somewhere to see a list of proposed slogan's?  I prefer evolution 
to
 revolution becuase people are talking about Cloud apps as being THE
 revolution and that is scaring a lot of people.

Are you talking about this page? 
http://wiki.documentfoundation.org/Marketing/Slogan   This is the only 
one that I know.


 LibreOffice looks like the older versions of MicroSquish Office and a lot of
 people have grumbled about the all new ribbon-bar at the top of the last 2
 releases of MicroSquish Office.  Personally i had no trouble with the 
ribbon-bar
 but many people hate it.

 We have a window of opportunity to 'sell' LibreOffice as being the only
 evolutionary Office suite because everyone else forces people into 
revolutionary
 things that they don't want and are scared of or hate.

 I also liked freedom never tasted so suite.

 Regards from
 Tom :)

Cheers

Marc


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