Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
On Mon, 18 Oct 2010 21:09:23 -0700 Jon Hamkins wrote: > On 10/18/2010 08:53 PM, David Nelson wrote: > > Hi, :-) > > > > On Tue, Oct 19, 2010 at 10:42, Lucas Filho wrote: > >> I did some tests with the name and logo images for LibreOffice. > >> Look here: > > http://lh5.ggpht.com/_hohWhG7m3yw/TL0CER52n8I/AbE/0r3EEOQqPc0/s640/libo_test.png > > > > For me, the paper plane does not project any associations that I can > > connect with LibO. > > It does for me. The plane is paper, which I associate with documents. > (Ideally, the paper would have the TDF triangle in one corner, however.) > The plane also conveys a certain sense of ease of use (light, flying). > It also conveys a sense of irreverent freedom, as these are thrown in > class. So to me, 01 is the best of the 3 options, and it has some > potential. > > I can't really see the winged horse in 02 or 03 very well. I can't tell > which way the head is facing, for example. I agree with David, it isn't > likely to scale well. I'm not a fan of imaginary animals, either, I > guess. It gives me a sense of "LibO will succeed when horses fly." > > For any of the three, I think TDF would be better as expanded to "The > Document Foundation," using the full width under the LibreOffice logo. > > Jon > As an - up to now - silent reader of this list I have to agree on the horse not being distinguishable enough. There's already a branding page on the wiki now and I really like the logo and the guidelines (proposed?) ober there: http://wiki.documentfoundation.org/Marketing/Branding The only thing I could imagine would be a logo-variation with the paper-plane. Perhaps the plane could "fly" through the "O" in the LibreOffice-logo posted on the Wiki? I think that'd make it a great graphical enhancement for t-shirts and stuff like that without making the official logo unrecognisable. Klaus -- Klaus Doblmann B.A. - FSF member #7570 Blog: http://straightrazorguy.net PGP-Key: http://dokla.net/pgp_key.asc http://twitter.com/klausdoblmann http://www.libreoffice.org - die FREIE Bürosuite! -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
On 10/18/2010 08:53 PM, David Nelson wrote: Hi, :-) On Tue, Oct 19, 2010 at 10:42, Lucas Filho wrote: I did some tests with the name and logo images for LibreOffice. Look here: http://lh5.ggpht.com/_hohWhG7m3yw/TL0CER52n8I/AbE/0r3EEOQqPc0/s640/libo_test.png For me, the paper plane does not project any associations that I can connect with LibO. It does for me. The plane is paper, which I associate with documents. (Ideally, the paper would have the TDF triangle in one corner, however.) The plane also conveys a certain sense of ease of use (light, flying). It also conveys a sense of irreverent freedom, as these are thrown in class. So to me, 01 is the best of the 3 options, and it has some potential. I can't really see the winged horse in 02 or 03 very well. I can't tell which way the head is facing, for example. I agree with David, it isn't likely to scale well. I'm not a fan of imaginary animals, either, I guess. It gives me a sense of "LibO will succeed when horses fly." For any of the three, I think TDF would be better as expanded to "The Document Foundation," using the full width under the LibreOffice logo. Jon -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Hi, :-) On Tue, Oct 19, 2010 at 10:42, Lucas Filho wrote: > I did some tests with the name and logo images for LibreOffice. > Look here: http://lh5.ggpht.com/_hohWhG7m3yw/TL0CER52n8I/AbE/0r3EEOQqPc0/s640/libo_test.png For me, the paper plane does not project any associations that I can connect with LibO. The same applies for the winged horse, plus that image could easily become difficult to distinguish at small sizes (such as a favicon, for instance). Difficult to produce derivative images from it... I'd love to see something more colorful, enticing and attractive to the eye. Something that stands out more. Plus, IMHO, there's enormous benefit to be had from creating a mascot to be our ambassador, that can easily be turned into derivative images and animations. Some kind of friendly character like Linux's Tux... Just my 0.2 cents... :-) David Nelson -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Res: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Hello, I did some tests with the name and logo images for LibreOffice. Look here: http://lh5.ggpht.com/_hohWhG7m3yw/TL0CER52n8I/AbE/0r3EEOQqPc0/s640/libo_test.png Option 01 shows a paper airplane to give the impression of lightness (we want a lot in this new phase of OpenOffice). It also conveys simplicity. Option 02 provides a winged horse. The winged horse is synonymous with immortality, and as we're talking about Open Source thought the idea of the horse who identifies more. LibreOffice used the name but has the symbol next to the name of the TDF. The image of the horse is strength, determination, agility, while the wings are lightness, something subtle. Option 03 is a reading of 02 with option "Libo". I particularly liked most of this option. About the image of the winged horse, its creator is a person who works with tattoos and uses BrOffice (OpenOffice in Brazil) and was very happy to have your design as our logo. If approved this design, we will obtain the same CC license to use the design. Até mais, Lucas Filho Open-Ce Tecnologias e Serviços http://www.open-ce.com.br ::@strogildo - Educação a distância http://astrogildo.blogspot.com Coordenador Estadual GUBRO-Ceará http://www.broffice.org/gubro-ce Blog Pessoal http://lucasfilho.blogspot.com Agradecemos a Deus por tudo - Mensagem original De: David Nelson Para: marketing@libreoffice.org Enviadas: Sexta-feira, 15 de Outubro de 2010 4:52:58 Assunto: Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...] Hi, :-) On Thu, Oct 14, 2010 at 16:11, David Nelson wrote: > Hi, :-) > > Plus I'd encourage you to create us a new Tux. Tux is a friendly, > endearing character that projects an image of approachability and ease > of use. Such an animated little character can play a very useful role > in communications. So I'd encourage the creation of a "living" mascot, > rather than the "static" seagulls logo of OOo... You could call this new character LibO... David Nelson -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted. -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Hi, :-) On Thu, Oct 14, 2010 at 16:11, David Nelson wrote: > Hi, :-) > > Plus I'd encourage you to create us a new Tux. Tux is a friendly, > endearing character that projects an image of approachability and ease > of use. Such an animated little character can play a very useful role > in communications. So I'd encourage the creation of a "living" mascot, > rather than the "static" seagulls logo of OOo... You could call this new character LibO... David Nelson -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted.
Res: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Hello, I think by the translation of the name "LibreOffice" in other languages may seem too simple a name and do not sharpen the curiosity. Here in Brazil, translating to have all 15 characters: O. And the name does not bring any "sigh." See that "Google" is a phrase that has a sweet sound in pronunciation. It is easy to remember and regardless of language used in any country. "Libo" would have the same effect in all languages regardless of the translation. The sound of it is soft, brings more "magic" to the software. Could be matched up in the logo. Highlighting rows and Libo "LibreOffice. I'll make a suggestion and soon will offer to show my words better. Até mais, Lucas Filho Open-Ce Tecnologias e Serviços http://www.open-ce.com.br ::@strogildo - Educação a distância http://astrogildo.blogspot.com Coordenador Estadual GUBRO-Ceará http://www.broffice.org/gubro-ce Blog Pessoal http://lucasfilho.blogspot.com Agradecemos a Deus por tudo - Mensagem original De: Marc Paré Para: marketing@libreoffice.org Enviadas: Quinta-feira, 14 de Outubro de 2010 16:45:22 Assunto: Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...] Le 2010-10-14 14:54, Bernhard Dippold a écrit : > Hi Marc, Drew(s), all, > > Marc Paré schrieb: >> Le 2010-10-14 12:46, Drew Campbell a écrit : >>> >>> Hi Drew, >>> >>> [...] I agree with the other Drew that it's important to build name >>> recognition for the LibreOffice brand. > +1 > >>> It is way too soon to shorten the name for marketing >>> purposes...[...] > +1 > >>> [...] >> >> I agree too, officially, we should market the "LibreOffice" name >> right from the very start and for now we could just market the >> "vernacular" name of "LibO" as being what "people have been calling >> it in its short form". > > > I would not market it to external areas, but keep it inside our community. > > As well as OOo or l10n it's an acronym - but a very cool one ;-) > >> [...] Maybe we could do a >> little bit of marketing subterfuge by allowing a limited quantity of >> some "LibO" shirts to "leak out" though ... this could have some >> appeal to the "rebels" in the group. It could also create a little >> buzz for the brand. > > As you state below, we probably don't need to market LibO at all - > people will pick it up, as it looks quite probable that we keep using it > for our internal communication. >> >> I think that the "LibO" name will follow along on its own. The "cool" >> factor will also help it. > > When the name first came out, I created a logo idea I wan to share with > you: > http://wiki.documentfoundation.org/File:LibO_logo_proposals.png > > It's just a first idea, but could be developed further ;-) > > Best regards > > Bernhard > Looks good, but if we were to put it, just as an example, on a t-shirt it would almost need a slogan so that people could easily guess what it is. For example, I could picture it on a t-shirt or letter head with the slogan "A_Suite_Deal.com" or something like that that would lead people back to the LibreOffice.org site. Marc -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted. -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted.
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Le 2010-10-14 14:54, Bernhard Dippold a écrit : Hi Marc, Drew(s), all, Marc Paré schrieb: Le 2010-10-14 12:46, Drew Campbell a écrit : Hi Drew, [...] I agree with the other Drew that it's important to build name recognition for the LibreOffice brand. +1 It is way too soon to shorten the name for marketing purposes...[...] +1 [...] I agree too, officially, we should market the "LibreOffice" name right from the very start and for now we could just market the "vernacular" name of "LibO" as being what "people have been calling it in its short form". I would not market it to external areas, but keep it inside our community. As well as OOo or l10n it's an acronym - but a very cool one ;-) [...] Maybe we could do a little bit of marketing subterfuge by allowing a limited quantity of some "LibO" shirts to "leak out" though ... this could have some appeal to the "rebels" in the group. It could also create a little buzz for the brand. As you state below, we probably don't need to market LibO at all - people will pick it up, as it looks quite probable that we keep using it for our internal communication. I think that the "LibO" name will follow along on its own. The "cool" factor will also help it. When the name first came out, I created a logo idea I wan to share with you: http://wiki.documentfoundation.org/File:LibO_logo_proposals.png It's just a first idea, but could be developed further ;-) Best regards Bernhard Looks good, but if we were to put it, just as an example, on a t-shirt it would almost need a slogan so that people could easily guess what it is. For example, I could picture it on a t-shirt or letter head with the slogan "A_Suite_Deal.com" or something like that that would lead people back to the LibreOffice.org site. Marc -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted.
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
On Thu Oct 14 2010 11:54:38 GMT-0700 (PDT) Bernhard Dippold wrote: When the name first came out, I created a logo idea I wan to share with you: http://wiki.documentfoundation.org/File:LibO_logo_proposals.png It's just a first idea, but could be developed further ;-) Bernhard, In one of your blog entries you had a logo for LibreOffice. I can not seem to locate it again, can you give a link? Thanks Andy (La Mesa, CA, USA) -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted.
Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]
Hi Marc, Drew(s), all, Marc Paré schrieb: Le 2010-10-14 12:46, Drew Campbell a écrit : Hi Drew, [...] I agree with the other Drew that it's important to build name recognition for the LibreOffice brand. +1 It is way too soon to shorten the name for marketing purposes...[...] +1 [...] I agree too, officially, we should market the "LibreOffice" name right from the very start and for now we could just market the "vernacular" name of "LibO" as being what "people have been calling it in its short form". I would not market it to external areas, but keep it inside our community. As well as OOo or l10n it's an acronym - but a very cool one ;-) [...] Maybe we could do a little bit of marketing subterfuge by allowing a limited quantity of some "LibO" shirts to "leak out" though ... this could have some appeal to the "rebels" in the group. It could also create a little buzz for the brand. As you state below, we probably don't need to market LibO at all - people will pick it up, as it looks quite probable that we keep using it for our internal communication. I think that the "LibO" name will follow along on its own. The "cool" factor will also help it. When the name first came out, I created a logo idea I wan to share with you: http://wiki.documentfoundation.org/File:LibO_logo_proposals.png It's just a first idea, but could be developed further ;-) Best regards Bernhard -- To unsubscribe, e-mail to marketing+h...@libreoffice.org List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted.
