[Marketing] Re: Fedora 24 G11N talking points

[Justin W. Flory]

On 07/26/2016 10:22 AM, pravin@gmail.com wrote:



On 29 June 2016 at 22:10, Justin W. Flory mailto:jflo...@gmail.com>> wrote:

On 06/28/2016 11:35 PM, pravin@gmail.com
 wrote:



On 29 June 2016 at 02:13, Justin W. Flory mailto:jflo...@gmail.com>
>> wrote:

On 06/27/2016 11:33 AM, pravin@gmail.com

>
wrote:

Hi,

   I am just wondering how can we promote improvement in
Fedora
24 from
G11N side. We have already drafted major points in Wiki. [1]
  Do you think having post in Magazine good here?  Any other
ideas? :)

Thanks,
Pravin Satpute



1.https://fedoraproject.org/wiki/G11N/Fedora_24_Talking_points
(Created
new page, since General talk page was more on products
side and
IMO G11N
was not fitting well into it.)


Hey Pravin!

Regarding your original idea, are you meaning to say you'd
like to
get feedback from everyday users about translations and
feedback in
Fedora to see their opinions?


That will be great, to get these kind of feedback. Presently we
are very
much dependent on testing day and bugzilla.



Looking at the wiki page, it seems like more of an update on the
internationalization / globalization efforts going on in Fedora,
which is awesome! For this data, though, I would probably
publish on
the Community Blog instead of the Magazine. We could
probably do a
short "pointer" post on the Magazine to the CommBlog article to
increase some outside exposure from users there too.


Actually, i was interested to tweak this information from magazine
perspective but agree with you by saying present contents suits to
communityblog :)
I will prepare first draft, may be this week and then we can
again think
again about suitability. I am happy with both case (Magazine or
Communityblog with pointer in Magazine)

Thanks,
Pravin Satpute


I think either way would work well. Depending on the angle you want
to take (or maybe even both), we could try putting out an article
about this on either platform. If you want to write something up on
one platform, we can always port to the other one fairly easily.

Drop us a line once you're ready for it to be reviewed. :)


Took must more time than expected :(
Post is ready in pitch state now. https://fedoramagazine.org/?p=13838
Let me know your review about it :)
May be need more cleanup.

Thanks,
Pravin Satpute



Unless another editor tackles it before me, I'll make sure this one gets 
brought up at our regular meeting time on Thursday. Thanks for working 
on this, Pravin! :)


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[Marketing] Re: [Magazine] Ideas for new short articles

[Justin W. Flory]

On 07/20/2016 04:58 PM, Paul W. Frields wrote:

On Mon, Jul 18, 2016 at 09:42:05AM -0400, Paul W. Frields wrote:

I discussed keyword focused articles recently with Rikki Endsley, an
editor for opensource.com.  She told me one way to boost visibility,
searchability, and site visits is to target articles directly at the
things people are searching for e.g. on Google.

The http://keywordtool.io site discovers popular searches based on
keywords.  I entered "Fedora how to" and here is the list it retrieved
for me:

https://paste.fedoraproject.org/392172/84893614

While some of the searches are not necessarily good ones for a short,
targeted article, many are.  I would propose that we use this list to
seed article pitches and assign them to new writers, rather than doing
just arbitrary technical articles which may not perform as well over
the long term.

By the way, Rikki mentioned that titling the article just like a
search can help boost its visibility as well, e.g. "How to start sshd
on Fedora."


Sorry to reply to myself, but since no one else commented... :-)
Something I was considering today was whether these topics all make
sense to include in the RSS feed.  Let's say I write a "shorty"
article from this list, like how to enable the SSH server.  Do we want
that to automatically end up in the feed at the top?  Does it matter?
I have a feeling that it probably doesn't, but if an editor or other
knowledgeable person had some information to help guide, it would be
helpful.



Hmm, maybe I misunderstand the question, but I don't see a reason to not 
include them in the feed. I guess the concern is over whether a 
subscriber would be interested in the "shorter" tip articles. But for 
something like RSS, I imagine it's best to be consistent and make the 
same noise as usual for posts.


The RSS feed is also syndicated for start.fedoraproject.org too, so I 
think the potential of a newbie Fedora user catching the article there 
too is pretty great, so we might even get increased traffic from there 
for some of these articles. Not that I have anything to actually back 
that statement, but it's a guess, maybe. :)


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[Marketing] Re: Self-Introduction: Jeffery Abbott

[Justin W. Flory]

On 07/23/2016 05:33 PM, Jeff Abbott wrote:


Saludos de New Mexico!

My name is Jeffery Abbott (Jeff for short) and I live in the state of
New Mexico in the United States of America. My FAS username
is jdabbott5100 and my IRC alias will be #jdabbott5100 (although I
have yet to sign on yet).

I learned about the Fedora Marketing team by reading the /How do
you //Fedora?/ feature on the Fedora website, in which one of
contributors proclaimed to love the Fedora community. Moved by my
own appreciation of Fedora, I too have decided to join and contribute
in any way I can. This will be the first Open Source project of
which I've officially sought to be a part of.

My Skills, which I hope to utilize in Fedora Marketing, include:

  * Promotions – I was the assistant director of Circulation
and Audience Development for the Santa Fe New Mexican newspaper
for several years in which I oversaw several promotions to
help expand readership.

  * Writing – I have a bachelors of arts in Literature, with
a concentration in Spanish and Latin American literature. I've
had several columns in English and articles translated
to/from Spanish published in the Santa Fe New Mexican Newspaper.
My first writing project out of college was with a small
newspaper in Quito, Ecuador where I worked as an intern for several
months.

  * Graphic Design – My three go-to programs are GIMP, Inkscape
and Scribus (a great program I don't think is ever
mentioned enough). I've created advertisements and promotional
materials for both print and web.

  * Web Design – I am proficient in HTML/CSS. I've also been an
avid user of the Drupal Content Management System since 2011.


Currently I work for the Special Education Department for Santa
Fe Public Schools as a Coordinator for Parent and Educator Resources.
I am incredibly fortunate to be put in a position to support
students, teachers and families of students who have special
needs. Personally, I have a son who was born with Special Needs,
something which has opened my eyes, I feel, to the incredible wonder that it
is to be a sentient human being. In using Fedora and the vast array of
Open Source offerings, at work I'm known as the guy capable of doing a
lot with little. My heart often breaks when I see such institutions like
public schools pay so much money for the licensing of software of which
I know there is a perfectly good open source alternative. My chief
interest in joining the Fedora Marketing Team is to promote Fedora as a
viable alternative  for nonprofits and public institutions. I currently
use Fedora on an eight year old laptop that was discarded and reported
to be “old and broken” but that worked superbly once I put a Fedora Spin
of LXDE on it. I've also spent time with my son navigating the joys of
/Sugar on a Stick/.

Being a father of a child with special needs, a husband to my beautiful
wife Katia, and a coordinator in the public schools often means I can be
a bit busy. I may not be the first to respond to collaboration
initiatives but that doesn't mean I won't be paying attention. I'll
gladly chime in and contribute whenever possible! :)

Thanks so much for the opportunity and please consider including me on
your marketing team!

Kindest regards,

--
Jeffery Abbott



Hi Jeff, welcome to the Marketing mailing list! Glad we got the 
subscription problems resolved. :)


Firstly, I think it's worth offering a welcome to open source in 
general! Contributing to your first project is a big deal. I'm happy 
that you decided to come to Fedora and offer your skills and abilities 
here. I'll try to do my best to offer some personalized pointers for how 
you can help us here in Marketing and possibly beyond too. I'll try 
breaking this email into little sections for readability.



== Welcome to open source! ==

For starters, though, I would like to offer a helpful guide for 
understanding IRC and getting a hang for it. When you first are getting 
used to it, it can be a little strange and foreign. Fortunately, another 
Marketeer and general Fedora superstar Paul Frields wrote an excellent 
beginner's guide to IRC on the Fedora Magazine. I think taking the time 
to read this over will definitely be helpful for you in getting started 
with it on the right foot.


https://fedoramagazine.org/beginners-guide-irc/

Another thing worth mentioning too is that the Marketing team, or even 
open source in general, isn't as much of a club to be admitted to as it 
is a community whiteboard. I mean to say, there's no magic word we have 
to say for you to have permission to try doing something or offering 
feedback to. Whether it's writing an article or helping work on an idea 
or task in a ticket, you can say, "Hey, I want to try working on this!" 
and we'll be happy to help offer feedback and guidance towards you 
contributing. No special membership pass required. :)



== Contributing to Fedora ==

 Marketing / Writing 

There's defini

[Marketing] Re: Self-Introduction: Michael Downey

[Justin W. Flory]

On 07/20/2016 08:28 PM, Michael Downey wrote:

Hi, my name is Michael Downey and I live in the USA (soon moving to Portland, 
Oregon, UTC-8). My Fedora Account System (FAS) username is downey, and my IRC 
nick is also downey.

I've worked in free & open source software in the past. Most recently, I was 
the director of community for OpenMRS, an open source electronic medical record 
system. I'm currently serving on the steering committee for LibreHealth, a new 
umbrella organization just getting started for open source Health IT projects.

Recently I've had some extra time on my hands and have been working to get up to speed 
to contribute to a few FOSS projects that I really care about. I learned about the 
Fedora Marketing team through the wiki, and thought I might be able to help out. I've 
done quite a bit of marketing work for OpenMRS in the past, and hope that I can add 
some experience to help Fedora, since I've been a user for many years now. Some of my 
experience includes blogging & content strategy, social media strategy, 
advertising, graphic design for online & print media, web design, community 
leadership/management, etc. I've already done one blog post for Magazine which is up at 
https://fedoramagazine.org/the-ultimate-fedora-t-shirt/.

As a long-time Fedora user, I hope to do what I can to help spread the word 
about one of my favorite FOSS projects. People have done a great job so far, 
but there are still millions of people to get involved, and lots of the planet 
still un-informed! :-)

One thing that crossed my mind today was getting the @Fedora account on Twitter 
to have verified status. I got this for the @OpenMRS account and Twitter just 
announced a streamlined process yesterday at 
https://blog.twitter.com/2016/announcing-an-application-process-for-verified-accounts.
 What do others think?

Looking forward to learning more and helping more!
Michael

** Adapted from the template at 
https://fedoraproject.org/wiki/Introduce_yourself_to_the_marketing_group :-)



Hi Michael! Welcome to the Marketing mailing list! Seems like we're 
seeing a lot of each other around the project. :) Sorry for the late 
response back here.


Having someone with your knowledge and background with open source and 
marketing is definitely helpful and there's plenty of ways for you to 
get involved too. You're already a step ahead by writing the Magazine 
article and also commenting in the Trac ticket for the social media 
password discussion. This is awesome!


If you're available later on Wednesday, we have our weekly Marketing 
meeting on this day, at 21:00 UTC (5pm US EST). If you're free, 
definitely consider stopping by and saying hello, and seeing what's up. 
Although, it is worth noting that time is likely soon to change after 
Flock, so if you're interested in attending the meetings in the future, 
you should add your availability to this poll!


http://whenisgood.net/fedora/marketing/2016/fallmeeting

I also agreed with Sylvia's suggestion about considering penning an 
article for the Magazine about OpenMRS. I think it's something that 
would be pretty awesome to read about and learn more about. If not its 
own article, perhaps you could coordinate with Charles for a pretty cool 
"How do you Fedora?"


And I was actually thinking about the same thing about the Twitter 
account becoming verified, especially since it's so "easy" now. I think 
this would be a question for some of our other social media admins. 
Maybe send that idea as its own new thread, and let's discuss it more 
there! I think it would be an awesome idea to help us "own" our brand a 
little more officially, and also make the account the authoritative 
source for all news Fedora.


Again, welcome to the Marketing team, Michael! :)

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jflo...@gmail.com



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[Marketing] Re: Social media for Flock

[Justin W. Flory]

On 07/25/2016 11:34 AM, Natalie Ardasevova wrote:

Dear guys,

are you planning to share a daily link or tweet that would point to all the 
information that has been gathered about Day 1, Day 2...?

Such as videos, articles, photos, story-boarding from talks...?

Thanks,

Natalie Ardasevova
narda...@redhat.com
Marketing Communications Specialist


- Original Message -
From: "Ryan Lerch" 
To: "Fedora Marketing team" , 
j...@fedoraproject.org, bprof...@fedoraproject.org
Sent: Friday, July 22, 2016 12:58:08 AM
Subject: [Marketing] Re: Social media for Flock



On Fri, Jul 22, 2016 at 7:59 AM, Paul W. Frields < sticks...@gmail.com > wrote:


A couple people noted in the Magazine meeting that last year's Flock
was a little spammy in use of Twitter/social media. Would it make
sense to use a different account for "this talk is now on" type
things, and just have the @fedora account stay clear other than to
point people to that account if interested?

Yeah, i think we should definiently only have at most a couple of flock tweets 
in a row. The fedora social accounts aren't really high posting accounts, so 
jumping up from max 2-5 tweets a day, to many more is going to be seen as 
spammy IMO.

The tweets we do post should have an impact to people following along at home 
-- unless we are streaming the keynotes, tweeting that the keynote is on is 
only really useful to the 200 people at flock, not the 70K on the social 
networks.

--ryanlerch



Other thoughts welcome.



I mentioned in the meeting the other day, but I'm definitely +1 to 
keeping a consistent amount of tweets / posts in other places. I 
remember last year, every workshop auto-tweeted and it became to a point 
where the entire timeline / wall was flooded with Fedora, which makes it 
a challenge for anything to stand out. I think we're all agreed on this, 
though.


I like the sounds of keeping content anywhere between 5-10 tweets, and 
possibly fewer posts on other platforms like FB and Google+. A little 
more noise on Twitter makes sense because of the type of (brief) content 
Twitter focuses on.


As an added thought, I think it would be really cool if we could make a 
concerted effort to take advantage of media on all our social platforms. 
Pictures, short video snippets from a talk, anything visual. I think 
this is a *great* way for followers at home to see the things happen and 
make our activity mean more. It's not all just words and talks, but 
there's people and awesome collaboration happening behind all of it too. 
:) If there's a place or person to ship photos to, I'd be happy to 
contribute anything towards making a visually interesting timeline / 
story for Flock.


@Natalie: I don't know if we have specific plans as of now, but I think 
having a general game plan for how we want to keep to our activity 
during the week would be helpful!


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jflo...@gmail.com



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[Marketing] Re: Marketing-trac: #229: Shared, secure password distribution

[Marketing Team]

#229: Shared, secure password distribution
--+
  Reporter:  jflory7  |  Owner:  jflory7
  Type:  enhancement  | Status:  assigned
  Priority:  normal   |  Milestone:  Fedora 24
 Component:  Internal operations  |   Severity:  not urgent
Resolution:   |   Keywords:  meeting
Blocked By:   |   Blocking:
--+

Comment (by bproffit):

 In order to manage the Fedora social media accounts, there needs to be a
 solid plan for managing the accounts to ensure there is no unauthorized
 access to the accounts. Three principles for defining such a policy should
 be maintained.

 * Transparency
 * Continuity
 * Capability of acting swiftly in the event of a breach

 The purpose for distributing passwords is so that we can log into the
 accounts to generate new content (that may not always be from a Fedora
 source, like the CommBlog and Magazine), engage with our audience, and
 help build a positive brand.

 To assist with the management of passwords across a group of users, we can
 use pass, a command-line tool that will enable a password store
 (collection of passwords) to be maintained within a git repository.

 This repository would be private, and maintained on GitHub, GitLab, or
 another Fedora-accessibly repo of our choice. Only these people would
 always have access to this repository:

 * Fedora Community Lead
 * Fedora Project Leader
 * Fedora Marketing Committee Chairperson

 In addition, other members of this group could include:

 * OSAS Social Media Designate
 * Any vetted social media volunteers

 This would not only keep an accurate list of who has access to the social
 medai passwords (via the repo's authorized user list), but would also be a
 quick and safe way to share changed passwords if a breach occurred on a
 given social media channel and a password had to be quickly changed. Any
 changes would be pushed to the remote repository and subsequently pulled
 into the local forks.

 Drawbacks to a single-repository approach would be that all authorized
 users would have access to all social media channel passwords. This is
 good for cross-coverage, but could pose a security risk. This risk should
 be minimized by the vetting of social media content volunteers.

 Action Items:

 * Choose a home for the private repo
 * Determine who will have access to password store moving forward
 * Confirm that a single repo to hold the password stores is the approved
 approach.

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[Marketing] Re: Marketing-trac: #229: Shared, secure password distribution

[Marketing Team]

#229: Shared, secure password distribution
--+
  Reporter:  jflory7  |  Owner:  jflory7
  Type:  enhancement  | Status:  assigned
  Priority:  normal   |  Milestone:  Fedora 24
 Component:  Internal operations  |   Severity:  not urgent
Resolution:   |   Keywords:  meeting
Blocked By:   |   Blocking:
--+

Comment (by bproffit):

 Replying to [comment:8 downey]:
 > I'm curious: Are there a lot of shared accounts that need to be managed?

 Thus far, we manage @Fedora, Fedora on Facebook, the community and brand
 pages on G+, a Diaspora account, and a Reddit page.

 >
 > Twitter allows teams to be defined through their Tweetdeck.com web site
 with no need to share passwords. Facebook also allows multiple admins on
 pages. Hootsuite of course does too (and they may offer a discount to a
 FOSS project) but they charge per person and the cost does add up.

 Alas, HootSuite offers no such discount. Would that they did, because this
 would pretty much solve the situation.


 > There are other alternatives like LastPass (mix of propietary & free)
 which allows shared folders as long as one person pays for a "premium"
 account, as well as KeePass & KeePassX (both FOSS) and maybe Seahorse. I
 don't know how the latter ones would work for sharing, e.g., via a private
 git repo, but it should be easy enough to find out.

 We are looking at pass, coupled with a private git repo. (See next
 comment.)

 >
 > Just "food for thought". :-)

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[Marketing] [Fedocal] Reminder meeting : Marketing IRC Meeting

[jflory7]

Dear all,

You are kindly invited to the meeting:
   Marketing IRC Meeting on 2016-07-27 from 17:00:00 to 18:00:00 US/Eastern
   At fedora-meetin...@irc.freenode.net

The meeting will be about:
This meeting is for team members of the Fedora Marketing team.

More information can be found on the [wiki 
page](https://fedoraproject.org/wiki/Marketing).


Source: https://apps.fedoraproject.org/calendar/meeting/3288/

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[Marketing] Re: Fedora 24 G11N talking points

[pravin....@gmail.com]

On 29 June 2016 at 22:10, Justin W. Flory  wrote:

> On 06/28/2016 11:35 PM, pravin@gmail.com wrote:
>
>>
>>
>> On 29 June 2016 at 02:13, Justin W. Flory > > wrote:
>>
>> On 06/27/2016 11:33 AM, pravin@gmail.com
>>  wrote:
>>
>> Hi,
>>
>>I am just wondering how can we promote improvement in Fedora
>> 24 from
>> G11N side. We have already drafted major points in Wiki. [1]
>>   Do you think having post in Magazine good here?  Any other
>> ideas? :)
>>
>> Thanks,
>> Pravin Satpute
>>
>>
>> 1.https://fedoraproject.org/wiki/G11N/Fedora_24_Talking_points
>> (Created
>> new page, since General talk page was more on products side and
>> IMO G11N
>> was not fitting well into it.)
>>
>>
>> Hey Pravin!
>>
>> Regarding your original idea, are you meaning to say you'd like to
>> get feedback from everyday users about translations and feedback in
>> Fedora to see their opinions?
>>
>>
>> That will be great, to get these kind of feedback. Presently we are very
>> much dependent on testing day and bugzilla.
>>
>>
>>
>> Looking at the wiki page, it seems like more of an update on the
>> internationalization / globalization efforts going on in Fedora,
>> which is awesome! For this data, though, I would probably publish on
>> the Community Blog instead of the Magazine. We could probably do a
>> short "pointer" post on the Magazine to the CommBlog article to
>> increase some outside exposure from users there too.
>>
>>
>> Actually, i was interested to tweak this information from magazine
>> perspective but agree with you by saying present contents suits to
>> communityblog :)
>> I will prepare first draft, may be this week and then we can again think
>> again about suitability. I am happy with both case (Magazine or
>> Communityblog with pointer in Magazine)
>>
>> Thanks,
>> Pravin Satpute
>>
>>
> I think either way would work well. Depending on the angle you want to
> take (or maybe even both), we could try putting out an article about this
> on either platform. If you want to write something up on one platform, we
> can always port to the other one fairly easily.
>
> Drop us a line once you're ready for it to be reviewed. :)
>

Took must more time than expected :(
Post is ready in pitch state now. https://fedoramagazine.org/?p=13838  Let
me know your review about it :)
May be need more cleanup.

Thanks,
Pravin Satpute
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