[marketing] Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

2016-10-16 Thread Gabriele Trombini
Il 16 ott 2016 8:17 PM, "Matthew Miller"  ha
scritto:
>
> On Sun, Oct 16, 2016 at 08:02:50PM +0200, Gabriele Trombini wrote:
> > Something like "drink your coffee, update your system" with a comic
> > (?)where a fedora man (I'd like a woman more than a man, so the right
> > attention to the diversity is highlighted) drinks a cup of coffee and a
> > progress get completed at the same time. At the end a popup says:
"system
> > updated".
> >
> > Does it make sense?
>
> Excellent for a short video - I don't know if we have anyone
> interested/able to make that, though. How can we translate to a
> single-frame graphic?
>
I gave a fast check to the fas groups and seems we don't have any kind of
movie-SIG (IMO we should have instead). So the only way is ask to the
design team to collect some mockups. My only idea is to split in two frames
at least, not less. But all knows I have the same fantasy of a red fish..
:D.
If you like I can file a ticket for the design, adding you as cc.

Thanks

Gabri
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[marketing] Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

2016-10-16 Thread Matthew Miller
On Sun, Oct 16, 2016 at 08:02:50PM +0200, Gabriele Trombini wrote:
> Something like "drink your coffee, update your system" with a comic
> (?)where a fedora man (I'd like a woman more than a man, so the right
> attention to the diversity is highlighted) drinks a cup of coffee and a
> progress get completed at the same time. At the end a popup says: "system
> updated".
> 
> Does it make sense?

Excellent for a short video - I don't know if we have anyone
interested/able to make that, though. How can we translate to a
single-frame graphic?


-- 
Matthew Miller

Fedora Project Leader
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[marketing] Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

2016-10-16 Thread Gabriele Trombini
Il 16 ott 2016 7:27 PM, "Matthew Miller"  ha
scritto:
>
[Snip]
>
> I like this idea in general, but in this case I'm looking more at a
> targetted message addressing the specific "upgrades are pain" problem.
> Using Mercedes as an example, like these "Keeps your cargo on the road"
> ads:
>
> http://adsoftheworld.com/media/print/mercedes_disaster_averted_1
> http://adsoftheworld.com/media/print/mercedes_disaster_averted_2
> http://adsoftheworld.com/media/print/mercedes_disaster_averted_3
>
> or "Spots danger ahead"
>
> http://adsoftheworld.com/media/print/mercedes_deer_3
> http://adsoftheworld.com/media/print/mercedes_granny
>
>

Something like "drink your coffee, update your system" with a comic
(?)where a fedora man (I'd like a woman more than a man, so the right
attention to the diversity is highlighted) drinks a cup of coffee and a
progress get completed at the same time. At the end a popup says: "system
updated".

Does it make sense?

Thanks.

Gabri
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[marketing] Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

2016-10-16 Thread Matthew Miller
On Sun, Oct 16, 2016 at 03:02:06PM +, Gabriele Trombini wrote:
> > I just updated my system and it took about 26 minutes. I think it'd be
> > fun to play with the 1980s pizza chain delivery promise, and have some
> > banners and maybe stickers with related slogans and graphics. (Of course,
> > Fedora is _always_ free; that should be worked in somehow.)
> If I'm not wrong, the meaning of "1980s pizza chain delivery promise" is
> the promise to get your ordered pizza before a established time, right?

Yes, specificially, delivered in 30 minutes or less.

> Well in this case I don't think this is a viable way because there are
> variables (like internet connection, hardware more or less ols, and so
> on...) we can't gather in a timing for the upgrade to be assured.

Yeah, we can't _actually_ promise it. There needs to be some fine
print.


[...]
> I'd like to reach an "evergreen" slogan for Fedora. I'd love something like
> Mercedes "The best or nothing". This slogan is ever recognizable;
> everywhere in the world, when you hear or read "the best or nothing" you
> suddenly think : Mercedes.

I like this idea in general, but in this case I'm looking more at a
targetted message addressing the specific "upgrades are pain" problem.
Using Mercedes as an example, like these "Keeps your cargo on the road"
ads:

http://adsoftheworld.com/media/print/mercedes_disaster_averted_1
http://adsoftheworld.com/media/print/mercedes_disaster_averted_2
http://adsoftheworld.com/media/print/mercedes_disaster_averted_3

or "Spots danger ahead"

http://adsoftheworld.com/media/print/mercedes_deer_3
http://adsoftheworld.com/media/print/mercedes_granny





-- 
Matthew Miller

Fedora Project Leader
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[marketing] Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

2016-10-16 Thread Gabriele Trombini
Hello folks,

a couple of considerations here:

Il giorno sab 15 ott 2016 alle ore 23:13 Sylvia Sánchez 
ha scritto:

>
> I love the idea.  Effective and funny.  We should find the word or concept
> to use instead of  "free".
>

Sylvia, IMO this is not a point, 'cause "free" is one of the Four
Foundations and begins with the "F", just like Fedora. Also I don't find
any other word identifying the free concept.

>
> On 15 October 2016 at 18:16, Matthew Miller 
> wrote:
>

[snip]

> I just updated my system and it took about 26 minutes. I think it'd be
> fun to play with the 1980s pizza chain delivery promise, and have some
> banners and maybe stickers with related slogans and graphics. (Of course,
> Fedora is _always_ free; that should be worked in somehow.)
>
> What do you all think?
>
>
>
If I'm not wrong, the meaning of "1980s pizza chain delivery promise" is
the promise to get your ordered pizza before a established time, right?

Well in this case I don't think this is a viable way because there are
variables (like internet connection, hardware more or less ols, and so
on...) we can't gather in a timing for the upgrade to be assured.

Rather, some time ago, we established the slogan for the website (we can
watch it at getfedora.org "Choose Freedom. Choose Fedora.") and Taking a
glance below that sentence, we read "less setup, more innovatio. Choose a
flavor of Fedora streamlined for your needs, and get to work right away".
Maybe, we could improve that last sentence including the concept Matthew
explained in his mail.

I'd like to reach an "evergreen" slogan for Fedora. I'd love something like
Mercedes "The best or nothing". This slogan is ever recognizable;
everywhere in the world, when you hear or read "the best or nothing" you
suddenly think : Mercedes.

Thanks.

Gabri
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